Nueva categoría que celebra el pensamiento social creativo y las soluciones de estratégicas de influencer marketing. Los ganadores muestran cómo los niveles de participación, el alcance social, el uso creativo de las redes sociales, embajadores de marca y el uso de influencers llevaron a su marca al éxito comercial.
Grand Prix
NOTHING BEATS A LONDONER DE WIEDEN+KENNEDY, London UNITED KINGDOM
Plata
THE NEYMARLESS SPONSORSHIP ALMAPBBDO, São Paulo BRAZIL https://youtu.be/NhEbejr63g4
Bronce
THE ALL-IN PROMO DE DAVID, Buenos Aires ARGENTINA https://youtu.be/QXxgRQ4nZwQ #WTFRONALDO DE ALMAPBBDO, São Paulo BRAZIL https://youtu.be/h7VRwdeurdI THE NEYMARLESS SPONSORSHIP DE ALMAPBBDO, São Paulo BRAZIL
Lista completa de ganadores:
Title | Entrant / Idea Creation | Country | Prize | Award | |
NOTHING BEATS A LONDONER | WIEDEN+KENNEDY, London | UNITED KINGDOM | Grand Prix | Grand Prix | |
EXCLUSIVE THE RAINBOW | DDB CHICAGO | USA | Gold Lion | Gold Lion | |
DUNDEE: THE SON OF A LEGEND RETURNS HOME | DROGA5, New York | USA | Gold Lion | Gold Lion | |
FIFA 18 MORE THAN A GAME | adam&eveDDB, London | UNITED KINGDOM | Gold Lion | Gold Lion | |
GOOGLE HOME OF THE WHOPPER | DAVID, Miami | USA | Gold Lion | Gold Lion | |
DUNDEE: THE SON OF A LEGEND RETURNS HOME | DROGA5, New York | USA | Gold Lion | Gold Lion | |
SKI THE WORLD | CANDIDE THOVEX, Hamburg / THJNK, Hamburg | GERMANY | Gold Lion | Gold Lion | |
TO THE LAST TREE STANDING | OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, Warsaw | POLAND | Gold Lion | Gold Lion | |
SKI THE WORLD | CANDIDE THOVEX, Hamburg / THJNK, Hamburg | GERMANY | Gold Lion | Gold Lion | |
WELCOME TO @APPLE | TBWAMEDIA ARTS LAB, Los Angeles | USA | Gold Lion | Gold Lion | |
TALK SOCIAL TO ME | VML, Kansas City | USA | Gold Lion | Gold Lion | |
NIKE – NOTHING BEATS A LONDONER | MINDSHARE, London / WIEDEN+KENNEDY, London | UNITED KINGDOM | Gold Lion | Gold Lion | |
NIKE – NOTHING BEATS A LONDONER | MINDSHARE, London / WIEDEN+KENNEDY, London | UNITED KINGDOM | Gold Lion | Gold Lion | |
DUNDEE: THE SON OF A LEGEND RETURNS HOME | DROGA5, New York | USA | Gold Lion | Gold Lion | |
DILLY DILLY | WIEDEN+KENNEDY NEW YORK | USA | Silver Lion | Silver Lion | |
NOTHING BEATS A LONDONER | WIEDEN+KENNEDY, London | UNITED KINGDOM | Silver Lion | Silver Lion | |
SKI THE WORLD | CANDIDE THOVEX, Hamburg / THJNK, Hamburg | GERMANY | Silver Lion | Silver Lion | |
THE MOST GERMAN SUPERMARKET | JUNG VON MATT, Hamburg | GERMANY | Silver Lion | Silver Lion | |
THE TALK | BBDO NEW YORK | USA | Silver Lion | Silver Lion | |
THE NEYMARLESS SPONSORSHIP | ALMAPBBDO, São Paulo | BRAZIL | Silver Lion | Silver Lion | |
LIVE LOOPER | BBDO NEW YORK | USA | Silver Lion | Silver Lion | |
DUNDEE: THE SON OF A LEGEND RETURNS HOME | DROGA5, New York | USA | Silver Lion | Silver Lion | |
NOWTHIS X SAMSUNG UNFRAMED | R/GA NEW YORK / NOWTHIS, New York | USA | Silver Lion | Silver Lion | |
THE WORST SONG IN THE WORLD | ROSAPARK, Paris | FRANCE | Silver Lion | Silver Lion | |
TALK SOCIAL TO ME | VML, Kansas City | USA | Silver Lion | Silver Lion | |
FIFA 18 MORE THAN A GAME | adam&eveDDB, London | UNITED KINGDOM | Silver Lion | Silver Lion | |
GOIKO GRILL HUNGRYFRIELD | Y&R PARIS, Paris | FRANCE | Silver Lion | Silver Lion | |
WORLD’S MOST SUCCESSFUL RECRUITMENT VIDEO | OGILVY NEW ZEALAND, Auckland / THE SWEETSHOP, Auckland | NEW ZEALAND | Silver Lion | Silver Lion | |
NIKE – NOTHING BEATS A LONDONER | MINDSHARE, London / WIEDEN+KENNEDY, London | UNITED KINGDOM | Silver Lion | Silver Lion | |
MUSIC LIBERATES MUSIC | BBDO NEW YORK | USA | Bronze Lion | Bronze Lion | |
GOIKO GRILL HUNGRYFRIELD | Y&R PARIS, Paris | FRANCE | Bronze Lion | Bronze Lion | |
GIFORADE | VML, Kansas City | USA | Bronze Lion | Bronze Lion | |
A/R JORDAN | R/GA PORTLAND | USA | Bronze Lion | Bronze Lion | |
THE ALL-IN PROMO | DAVID, Buenos Aires | ARGENTINA | Bronze Lion | Bronze Lion | |
BUILT-IN PINS | 22SQUARED, Atlanta | USA | Bronze Lion | Bronze Lion | |
LIVE LOOPER | BBDO NEW YORK | USA | Bronze Lion | Bronze Lion | |
FIRST RESPONDERS FIRST | McCANN NEW YORK | USA | Bronze Lion | Bronze Lion | |
TO THE LAST TREE STANDING | OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, Warsaw | POLAND | Bronze Lion | Bronze Lion | |
THE WENTWORTH RAT | MINDSHARE, Sydney | AUSTRALIA | Bronze Lion | Bronze Lion | |
UK’SHONA KWELANGA – A WHATSAPP DRAMA SERIES | KING JAMES GROUP, Cape Town | SOUTH AFRICA | Bronze Lion | Bronze Lion | |
TO THE LAST TREE STANDING | OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, Warsaw | POLAND | Bronze Lion | Bronze Lion | |
LIVE LOOPER | BBDO NEW YORK | USA | Bronze Lion | Bronze Lion | |
KFC | 11 HERBS & SPICES | WIEDEN+KENNEDY, Portland | USA | Bronze Lion | Bronze Lion | |
MUSIC LIBERATES MUSIC | BBDO NEW YORK | USA | Bronze Lion | Bronze Lion | |
ADIDAS ‘CREATIVITY GETS YOU NOTICED’ | 72ANDSUNNY AMSTERDAM | THE NETHERLANDS | Bronze Lion | Bronze Lion | |
@SEELIKEMENNA | TOYOTA USA, Plano / SAATCHI & SAATCHI TOYOTA AGENCY, Torrance / DENTSU INC., Tokyo | USA | Bronze Lion | Bronze Lion | |
#WTFRONALDO | ALMAPBBDO, São Paulo | BRAZIL | Bronze Lion | Bronze Lion | |
GOIKO GRILL HUNGRYFRIELD | Y&R PARIS, Paris | FRANCE | Bronze Lion | Bronze Lion | |
DREAM ON | MOSAIC, Chicago / JAY-Z, New York | USA | Bronze Lion | Bronze Lion | |
LIVE LOOPER | BBDO NEW YORK | USA | Bronze Lion | Bronze Lion | |
LITTLE CASANOVA | JUNGLE CREATIONS, London | UNITED KINGDOM | Bronze Lion | Bronze Lion | |
ADOBE MAKE THE CUT | EDELMAN, San Francisco / UNITED ENTERTAINMENT GROUP, New York | USA | Bronze Lion | Bronze Lion | |
TRASH ISLES | AMVBBDO, London | UNITED KINGDOM | Bronze Lion | Bronze Lion | |
LOSERS’ PARADISE | HOST/HAVAS, Sydney | AUSTRALIA | Bronze Lion | Bronze Lion | |
MOST ELIGIBLE BACHELOR | OGILVY AFRICA, Nairobi | KENYA | Bronze Lion | Bronze Lion | |
BUYING GREENIE | MCKINNEY, Durham | USA | Bronze Lion | Bronze Lion | |
EXCLUSIVE THE RAINBOW | DDB CHICAGO | USA | Bronze Lion | Bronze Lion | |
FIRST RESPONDERS FIRST | McCANN NEW YORK | USA | Bronze Lion | Bronze Lion | |
THE ROCK X SIRI: DOMINATE THE DAY | TBWAMEDIA ARTS LAB, Los Angeles | USA | Bronze Lion | Bronze Lion | |
TOGETHER #WEPLAYSTRONG | FCB INFERNO, London | UNITED KINGDOM | Bronze Lion | Bronze Lion | |
EXCLUSIVE THE RAINBOW | DDB CHICAGO | USA | Bronze Lion | Bronze Lion | |
TV DOCTORS OF AMERICA – SEASON 2 | McCANN NEW YORK | USA | Bronze Lion | Bronze Lion | |
MUSIC LIBERATES MUSIC | BBDO NEW YORK | USA | Bronze Lion | Bronze Lion | |
FOOTBALL DECODED | McCANN LONDON | UNITED KINGDOM | Bronze Lion | Bronze Lion | |
TO THE LAST TREE STANDING | OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, Warsaw | POLAND | Bronze Lion | Bronze Lion | |
THE MOST GERMAN SUPERMARKET | JUNG VON MATT, Hamburg | GERMANY | Bronze Lion | Bronze Lion | |
THE NEYMARLESS SPONSORSHIP | ALMAPBBDO, São Paulo | BRAZIL | Bronze Lion | Bronze Lion |
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