Creative Effectiveness es la categoría que celebra el impacto mensurable de la creatividad. Los ganadores han obtenido resultados difíciles de conseguir; es decir, son muestra del trabajo que genera efectos comerciales tangibles.
| Title | Entrant / Idea Creation | Country | Prize | Award | |
| SAVLON HEALTHY HANDS CHALK STICKS | OGILVY MUMBAI | INDIA | Creative Effectiveness Grand Prix | Creative Effectiveness Grand Prix | |
| THE CHILD REPLACEMENT PROGRAMME | COLENSO BBDO, Auckland | NEW ZEALAND | Gold Lion | Gold Lion | |
| CHEETOS MUSEUM | GOODBY SILVERSTEIN & PARTNERS, San Francisco | USA | Gold Lion | Gold Lion | |
| SICKKIDS VS | COSSETTE, Toronto / SICKKIDS FOUNDATION, Toronto | CANADA | Silver Lion | Silver Lion | |
| GOOGLE HOME OF THE WHOPPER | DAVID, Miami | USA | Silver Lion | Silver Lion | |
| THE IMPACT OF FEARLESS GIRL | McCANN NEW YORK | USA | Silver Lion | Silver Lion | |
| EDIBLE SIX PACK RINGS (E6PR) | WE BELIEVERS, New York | USA | Silver Lion | Silver Lion | |
| GOOGLE HOME OF THE WHOPPER | DAVID, Miami | USA | Silver Lion | Silver Lion | |
| BUSTER THE BOXER, JOHN LEWIS’ BEST CHRISTMAS EVER | adam&eveDDB, London | UNITED KINGDOM | Silver Lion | Silver Lion | |
| BOOST YOUR VOICE | 180LA | USA | Bronze Lion | Bronze Lion | |
| THE REFUGEE NATION | SQUARE PIXEL, Rio De Janeiro / OGILVY, New York | BRAZIL | Bronze Lion | Bronze Lion | |
| QQ ALERT: REUNION AFTER YEARS | TENCENT, Shenzhen | CHINA | Bronze Lion | Bronze Lion | |
| HUNGERITHM | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Bronze Lion | Bronze Lion | |
| MEET GRAHAM | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Bronze Lion | Bronze Lion | |
| NEW YORK TIMES – THE TRUTH IS HARD TO FIND | DROGA5, New York | USA | Bronze Lion | Bronze Lion | |
| QQ ALERT: REUNION AFTER YEARS | TENCENT, Shenzhen | CHINA | Bronze Lion | Bronze Lion | |
| THE IMPACT OF FEARLESS GIRL | McCANN NEW YORK | USA | Bronze Lion | Bronze Lion | |
| ORIGINAL IS NEVER FINISHED | JOHANNES LEONARDO, New York | USA | Bronze Lion | Bronze Lion | |
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