Los Direct Lions celebran la creatividad impulsada por la respuesta del consumidor y el desarrollo de relaciones con estos. Los premiados han demostrado que la búsqueda y la aplicación de relaciones con los clientes, las estrategias dirigidas directamente a un público específico, con un llamado a la acción, producen resultados medibles y significativos.

Grand Prix

PALAU PLEDGE DE HOST/HAVAS, Sydney AUSTRALIA

Oro

TAGWORDS DE AFRICA, São Paulo BRAZIL

MY LINE POWERED BY GOOGLE DE MULLENLOWE SSP3, Bogotá COLOMBIA

Plata

EVITA, THE EQUALITY BILL. DE HAVAS BUENOS AIRES ARGENTINA

NATURE REPRESENTED DE MARURI GREY, Guayaquil ECUADOR

TAGWORDS DE AFRICA, São Paulo BRAZIL

MY LINE POWERED BY GOOGLE MULLENLOWE SSP3, Bogotá COLOMBIA

TAGWORDS AFRICA, São Paulo BRAZIL

MY FIRST PAD DE DM9DDB, São Paulo BRAZIL

THIS COKE IS A FANTA DE DAVID THE AGENCY, São Paulo BRAZIL

Bronce

THIS COKE IS A FANTA DAVID THE AGENCY, São Paulo BRAZIL

THE CANCELLER GREY BRAZIL, São Paulo BRAZIL

NATURE REPRESENTED MARURI GREY, Guayaquil ECUADOR

FLY LIKE A PRESIDENT McCANN SAN JOSE COSTA RICA

CORRUPTION DETECTOR GREY BRAZIL, São Paulo BRAZIL

JOB ON THE SHELF DM9DDB, São Paulo BRAZIL

HEMOJI Y&R BRAZIL, São Paulo BRAZIL

INSTAGRAM MENU DM9DDB, São Paulo BRAZIL

THE ALL-IN PROMO DAVID, Buenos Aires ARGENTINA

2’45” WITHOUT BREATHING DDB COLOMBIA, Bogota COLOMBIA

Lista completa de ganadores:

Title Entrant / Idea Creation Country Prize Award
PALAU PLEDGE HOST/HAVAS, Sydney AUSTRALIA Grand Prix Grand Prix
TAGWORDS AFRICA, São Paulo BRAZIL Gold Lion Gold Lion
DEISEL – GO WITH THE FAKE DIESEL, Breganze / PUBLICIS ITALY, Milan / PUBLICIS, New York ITALY Gold Lion Gold Lion
BLACK SUPERMARKET CARREFOUR, Massy / MARCEL, Paris FRANCE Gold Lion Gold Lion
BVG X ADIDAS – THE TICKET-SHOE JUNG VON MATT, Hamburg GERMANY Gold Lion Gold Lion
IT’S A TIDE AD CAMPAIGN PROCTER & GAMBLE, Cincinnati / SAATCHI & SAATCHI, New York USA Gold Lion Gold Lion
MY LINE POWERED BY GOOGLE MULLENLOWE SSP3, Bogotá COLOMBIA Gold Lion Gold Lion
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL McCANN LONDON UNITED KINGDOM Gold Lion Gold Lion
SCARY CLOWN NIGHT LOLA MULLENLOWE, Madrid SPAIN Gold Lion Gold Lion
SINDOOR KHELA – NO CONDITIONS APPLY FCB INDIA , Mumbai INDIA Gold Lion Gold Lion
PRICE ON OUR LIVES McCANN NEW YORK USA Gold Lion Gold Lion
EXCLUSIVE THE RAINBOW DDB CHICAGO USA Silver  Lion Silver  Lion
IT’S A TIDE AD CAMPAIGN PROCTER & GAMBLE, Cincinnati / SAATCHI & SAATCHI, New York USA Silver  Lion Silver  Lion
CARSALES AUTOADS CHE PROXIMITY, Melbourne AUSTRALIA Silver  Lion Silver  Lion
LOVING “IT” GRABARZ & PARTNER, Hamburg GERMANY Silver  Lion Silver  Lion
EVITA, THE EQUALITY BILL. HAVAS BUENOS AIRES ARGENTINA Silver  Lion Silver  Lion
NATURE REPRESENTED MARURI GREY, Guayaquil ECUADOR Silver  Lion Silver  Lion
TOUCH YOUR FOOTBALLS LOLA MULLENLOWE, Madrid SPAIN Silver  Lion Silver  Lion
BLACK SUPERMARKET CARREFOUR, Massy / MARCEL, Paris FRANCE Silver  Lion Silver  Lion
DEISEL – GO WITH THE FAKE DIESEL, Breganze / PUBLICIS ITALY, Milan / PUBLICIS, New York ITALY Silver  Lion Silver  Lion
FIGHT FOR TERRITORY DDB GROUP NEW ZEALAND, Auckland NEW ZEALAND Silver  Lion Silver  Lion
THE RAPE TAX AREA 23, AN FCB HEALTH NETWORK COMPANY, New York USA Silver  Lion Silver  Lion
TAGWORDS AFRICA, São Paulo BRAZIL Silver  Lion Silver  Lion
MY LINE MULLENLOWE SSP3, Bogotá COLOMBIA Silver  Lion Silver  Lion
DESTINATION PRIDE FCB/SIX, Toronto CANADA Silver  Lion Silver  Lion
MY LINE POWERED BY GOOGLE MULLENLOWE SSP3, Bogotá COLOMBIA Silver  Lion Silver  Lion
TAGWORDS AFRICA, São Paulo BRAZIL Silver  Lion Silver  Lion
THE PREGNANCY PAUSE MOTHER USA, New York USA Silver  Lion Silver  Lion
FIGHT FOR TERRITORY DDB GROUP NEW ZEALAND, Auckland NEW ZEALAND Silver  Lion Silver  Lion
THE MOST EXCLUSIVE COLLECTION STINK STUDIOS, London / GOOGLE, Milan UNITED KINGDOM Silver  Lion Silver  Lion
THE MOST GERMAN SUPERMARKET JUNG VON MATT, Hamburg GERMANY Silver  Lion Silver  Lion
BLACK SUPERMARKET CARREFOUR, Massy / MARCEL, Paris FRANCE Silver  Lion Silver  Lion
MY FIRST PAD DM9DDB, São Paulo BRAZIL Silver  Lion Silver  Lion
BLACK SUPERMARKET CARREFOUR, Massy / MARCEL, Paris FRANCE Silver  Lion Silver  Lion
TOUCH YOUR FOOTBALLS LOLA MULLENLOWE, Madrid SPAIN Silver  Lion Silver  Lion
FIGHT FOR TERRITORY DDB GROUP NEW ZEALAND, Auckland NEW ZEALAND Silver  Lion Silver  Lion
GENE PROJECT CASE STUDY adam&eveDDB, London UNITED KINGDOM Silver  Lion Silver  Lion
THIS COKE IS A FANTA DAVID THE AGENCY, São Paulo BRAZIL Silver  Lion Silver  Lion
DUTCH MASTERJUICES OGILVY AMSTERDAM / OGILVY SINGAPORE THE NETHERLANDS Bronze Lion Bronze Lion
THE MOST GERMAN SUPERMARKET JUNG VON MATT, Hamburg GERMANY Bronze Lion Bronze Lion
GIRLS BREAK UP ICE CREAM DDB GROUP NEW ZEALAND, Auckland NEW ZEALAND Bronze Lion Bronze Lion
SAVE OUR SPECIES BETC, Paris FRANCE Bronze Lion Bronze Lion
TRASH ISLES AMVBBDO, London UNITED KINGDOM Bronze Lion Bronze Lion
DESTINATION PRIDE FCB/SIX, Toronto CANADA Bronze Lion Bronze Lion
GENE PROJECT 90″ adam&eveDDB, London UNITED KINGDOM Bronze Lion Bronze Lion
THIS COKE IS A FANTA DAVID THE AGENCY, São Paulo BRAZIL Bronze Lion Bronze Lion
THE MOST GERMAN SUPERMARKET JUNG VON MATT, Hamburg GERMANY Bronze Lion Bronze Lion
SCARY CLOWN NIGHT LOLA MULLENLOWE, Madrid SPAIN Bronze Lion Bronze Lion
THE CANCELLER GREY BRAZIL, São Paulo BRAZIL Bronze Lion Bronze Lion
COVERAGE COALITION BARTON F. GRAF, New York USA Bronze Lion Bronze Lion
MAILLOT 45 VCCP SPAIN, Madrid SPAIN Bronze Lion Bronze Lion
LA FORÊT – BET ON A MURDERER FRANCE TÉLÉVISIONS, Paris / PUBLICIS CONSEIL, Paris FRANCE Bronze Lion Bronze Lion
UNSILENCED BETC, Paris FRANCE Bronze Lion Bronze Lion
NATURE REPRESENTED MARURI GREY, Guayaquil ECUADOR Bronze Lion Bronze Lion
DESTINATION PRIDE FCB/SIX, Toronto CANADA Bronze Lion Bronze Lion
FLY LIKE A PRESIDENT McCANN SAN JOSE COSTA RICA Bronze Lion Bronze Lion
CORRUPTION DETECTOR GREY BRAZIL, São Paulo BRAZIL Bronze Lion Bronze Lion
JOB ON THE SHELF DM9DDB, São Paulo BRAZIL Bronze Lion Bronze Lion
THE MOST EXCLUSIVE COLLECTION STINK STUDIOS, London / GOOGLE, Milan UNITED KINGDOM Bronze Lion Bronze Lion
POSTS INTO LETTERS AREA 23, AN FCB HEALTH NETWORK COMPANY, New York USA Bronze Lion Bronze Lion
HEMOJI Y&R BRAZIL, São Paulo BRAZIL Bronze Lion Bronze Lion
PAY WITH VIEWS J. WALTER THOMPSON AMSTERDAM THE NETHERLANDS Bronze Lion Bronze Lion
INSTAGRAM MENU DM9DDB, São Paulo BRAZIL Bronze Lion Bronze Lion
THE ALL-IN PROMO DAVID, Buenos Aires ARGENTINA Bronze Lion Bronze Lion
SHARE A COKE 1,000 NAME CELEBRATION FITZCO//McCANN, Atlanta USA Bronze Lion Bronze Lion
FIFA 18 MORE THAN A GAME adam&eveDDB, London UNITED KINGDOM Bronze Lion Bronze Lion
PAY WITH VIEWS J. WALTER THOMPSON AMSTERDAM THE NETHERLANDS Bronze Lion Bronze Lion
TO THE LAST TREE STANDING OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, Warsaw POLAND Bronze Lion Bronze Lion
2’45” WITHOUT BREATHING DDB COLOMBIA, Bogota COLOMBIA Bronze Lion Bronze Lion
FOLLOW THE ARCHES COSSETTE, Toronto / MCDONALD’S, Toronto CANADA Bronze Lion Bronze Lion
EXCLUSIVE THE RAINBOW DDB CHICAGO USA Bronze Lion Bronze Lion
SCARY CLOWN NIGHT LOLA MULLENLOWE, Madrid SPAIN Bronze Lion Bronze Lion
WHOPPER NO-SHOW BURGER KING, Miami / PUBLICIS ROMANIA, Bucharest USA Bronze Lion Bronze Lion
BVG X ADIDAS – THE TICKET-SHOE JUNG VON MATT, Hamburg GERMANY Bronze Lion Bronze Lion
DEISEL – GO WITH THE FAKE DIESEL, Breganze / PUBLICIS ITALY, Milan / PUBLICIS, New York ITALY Bronze Lion Bronze Lion
SINDOOR KHELA – NO CONDITIONS APPLY FCB INDIA , Mumbai INDIA Bronze Lion Bronze Lion