Global technology company Philips has named Omnicom Group to handle its marketing and communications in a multi-year partnership. The appointment will see the world’s second-largest agency network handle marketing services needs through its agencies team assembled from talent within TBWA for creative, OMD for media and FleishmanHillard and Ketchum for communications. Individual talent and services will also be supplied through other aspects of the network including Interbrand, Critical Mass and Omnicom Precision Marketing Group (OPMG). FleishmanHillard and Ketchum have already worked with Phillips for the last decade.
Services delivered by Philips within health technology includes diagnostic imaging, image-guided therapy, patient monitoring and health informatics. The business has set out the aim to improve 2.5 billion lives by 2030, including 400 million people living in underserved communities.
During an intense pitch process, we were able to leverage the strength of our agencies in a model that connects creativity, culture and technology to help Philips build a category of one in the changing health technology industry, said John Wren, chairman and CEO of Omnicom Group, in the statement. We are proud to be Philips’ partner in this important, new chapter of their history.
The pitch was led by R3 and included other agency networks as the client aimed to consolidate its marketing into one account holder.
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