Brasil, Argentina, Colombia, Ecuador, Chile, México y Perú figuran en el shortlist de Direct. Por México, AC mcgarrybowen, participa con WEIGHT TAG.
| Shortlist (Direct Lions) | |||
| Title | Client | Entrant Company | Entrant Country |
| A01 (Food & Drinks ) | |||
| WHOPPER EXCHANGE | BURGER KING | AKQA São Paulo | BRAZIL |
| ANDES BAR 45 | AB INBEV | SAATCHI & SAATCHI Buenos Aires | ARGENTINA |
| A05 (Retail, e-Commerce, Restaurants & Fast Food Chains) | |||
| PRICE ON THE JERSEY | WALMART | DM9DDB São Paulo | BRAZIL |
| A07 (Media & Publications) | |||
| OCEAN DILDOS | MTV | AFRICA São Paulo | BRAZIL |
| A09 (B2B Products & Services) | |||
| NOSFERATU | GETTY IMAGES | ALMAPBBDO São Paulo | BRAZIL |
| A10 (Commercial Public Services) | |||
| PAYPHONE BANK | TIGO-UNE | GREY COLOMBIA Bogotá | COLOMBIA |
| A12 (Corporate Social Responsibility) | |||
| BREASTFEEDING MANNINQUIES | Amigos de la Lactancia and Coalition brands | J. WALTER THOMPSON COLOMBIA Bogotá | COLOMBIA |
| TALK TO ME | PANASONIC | MARURI GREY Guayaquil | ECUADOR |
| A14 (Charities & Non-profit) | |||
| ANONYMOUS FRIEND | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| ECOALARM | FUNDACIÓN BANCO DE BOSQUES | WUNDERMAN BUENOS AIRES | ARGENTINA |
| B04 (Use of Ambient Media: Large Scale) | |||
| CONCEPCIÓN | DAVIVIENDA | LEO BURNETT COLOMBIA Bogotá | COLOMBIA |
| B05 (Use of Broadcast) | |||
| WE ARE PARRILLA | BURGER KING | DAVID Buenos Aires | ARGENTINA |
| B06 (Use of Print or Outdoor) | |||
| FOOT TYPE TEST AD | ASICS | NEOGAMA BBH São Paulo | BRAZIL |
| B07 (Use of Technology) | |||
| PAYPHONE BANK | TIGO-UNE | GREY COLOMBIA Bogotá | COLOMBIA |
| VR VACCINE | HERMES PARDINI | OGILVY BRASIL São Paulo | BRAZIL |
| C01 (Use of Digital Platforms) | |||
| THE CLICHÉ | HEINEKEN | PUBLICIS BRASIL São Paulo | BRAZIL |
| C02 (Use of Mobile ) | |||
| LAST CALL | CORPORACIÓN DEL TRANSPLANTE | RAYA Santiago | CHILE |
| HIJACKED HIGHWAY | SODIMAC | McCANN LIMA | PERU |
| THE VOICE OF ART | IBM | OGILVY BRASIL São Paulo | BRAZIL |
| C05 (Co-Creation & User Generated Content ) | |||
| SHOT ON A PHONE | GREENPEACE | Y&R BRAZIL São Paulo | BRAZIL |
| D01 (Data Strategy) | |||
| THE COLOUR OF CORRUPTION | RECLAME AQUI | GREY BRAZIL São Paulo | BRAZIL |
| E01 (Acquisitions) | |||
| PLANTAIN CHEF | TROPICAL FRUIT | MARURI GREY Guayaquil | ECUADOR |
| PRICE ON THE JERSEY | WALMART | DM9DDB São Paulo | BRAZIL |
| F03 (Experience Design) | |||
| WEIGHT TAG | SAMSONITE | AC mcgarrybowen Mexico City | MEXICO |
| PAYPHONE BANK | TIGO-UNE | GREY COLOMBIA Bogotá | COLOMBIA |
| ANDES BAR 45 | AB INBEV | SAATCHI & SAATCHI Buenos Aires | ARGENTINA |
| LIGHT-FI | PUNTO NET | GREY CHILE Santiago | CHILE |
| G02 (Low Budget / High Impact Campaign) | |||
| BREASTFEEDING MANNINQUIES | Amigos de la Lactancia and Coalition brands | J. WALTER THOMPSON COLOMBIA Bogotá | COLOMBIA |
| PRICE ON THE JERSEY | WALMART | DM9DDB São Paulo | BRAZIL |
Discussion about this post