Brasil, Argentina, México, Ecuador, Colombia, Chile, Perú,  en el shortlist de Promo & Activation.

Por parte de México: AC mcgarrybowen y Grey buscan un metal en la categoría.

Shortlist (Promo & Activation Lions)
Title Client Entrant Country Idea Creation
A01 (Food & Drinks )
KING SENIOR BURGER KING BRAZIL DAVID THE AGENCY São Paulo
A03 (Durable Consumer Goods)
FOOT TYPE TEST AD ASICS BRAZIL NEOGAMA BBH São Paulo
A04 (Cars & Automotive Products & Services)
CHOOSE FORWARD CHEVROLET ECUADOR McCANN ECUADOR Quito
 
A05 (Retail, e-Commerce, Restaurants & Fast Food Chains)
WE ARE PARRILLA BURGER KING ARGENTINA DAVID Buenos Aires
PRICE ON THE JERSEY WALMART BRAZIL DM9DDB São Paulo
A09 (B2B Products & Services)
NOSFERATU GETTY IMAGES BRAZIL ALMAPBBDO São Paulo
A10 (Commercial Public Services)
PAYPHONE BANK TIGO-UNE COLOMBIA GREY COLOMBIA Bogotá
A11 (Corporate Image)
WEIGHT TAG SAMSONITE MEXICO AC mcgarrybowen Mexico City
INEQUALITY COURTS ESPNW BRAZIL AFRICA São Paulo
A12 (Corporate Social Responsibility)
BREASTFEEDING MANNINQUIES Amigos de la Lactancia and Coalition brands COLOMBIA J. WALTER THOMPSON COLOMBIA Bogotá
MORE THAN 70% INSTITUTO AZMINA BRAZIL J. WALTER THOMPSON BRAZIL São Paulo
TOYS VS GUNS COLOMBIA NATIONAL MINISTRY OF DEFENSE COLOMBIA MULLENLOWE SSP3 Bogotá
A14 (Charities & Non-profit)
THE MOST AIRED CAMPAIGN FUNDACIÓN PERUANA DE CÁNCER PERU FAHRENHEIT DDB Lima
A LOVE SONG WRITTEN BY A MURDERER VIDA MUJER ORGANIZATION PERU CIRCUS GREY PERU Lima
STREETS OF SHAME NÚCLEO PRESERVAÇÃO DA MEMÓRIA BRAZIL CHEIL BRASIL São Paulo
GAMER AID CRUZ ROJA SALVADOREÑA EL SALVADOR APEX BBDO San Salvador
LEARNING PERIOD SAVE THE CHILDREN MEXICO GREY MÈXICO Mexico D.F / SAVE THE CHILDREN MEXICO Mexico City
B01 (Use of Ambient Media: Small Scale)
PLACEMAT  FOR TWO POSTOBON S.A COLOMBIA SANCHO BBDO Bogotá
TALKING NUMBERS FUNDACIÓN HUESPED ARGENTINA WUNDERMAN BUENOS AIRES
SAY COKE COCA-COLA COLOMBIA LEO BURNETT COLOMBIA Bogotá
B03 (Use of Broadcast)
A LOVE SONG WRITTEN BY A MURDERER VIDA MUJER ORGANIZATION PERU CIRCUS GREY PERU Lima
WE ARE PARRILLA BURGER KING ARGENTINA DAVID Buenos Aires
B04 (Use of Print or Outdoor)
WEIGHT TAG SAMSONITE MEXICO AC mcgarrybowen Mexico City
EQUALITY SIGNS NIKE COLOMBIA COLOMBIA GLUE COLUMBIA Bogotá / J. WALTER THOMPSON COLOMBIA Bogotá
FRIENDLY BARS COCA-COLA CHILE GREY CHILE Santiago
B05 (Use of Technology)
PAYPHONE BANK TIGO-UNE COLOMBIA GREY COLOMBIA Bogotá
C01 (Guerrilla Marketing & Stunts)
DAD’S RIDE VIDA URGENTE AND UNISINOS BRAZIL MORYA BRASIL Porto Alegre
WARNINGS IMPOSSIBLE TO IGNORE SBT TV CHANNEL BRAZIL PUBLICIS BRASIL São Paulo
C02 (Live Shows / Concerts / Festivals)
LET’S CHANGE THE NUMBERS CRUZEIRO ESPORTE CLUBE AND AZMINA NGO BRAZIL NEW360 Belo Horizonte
RIDE FOR PEACE AB INBEV / BRAHMA BEER BRAZIL AFRICA São Paulo
C03 (Exhibitions / Installations)
ANDES BAR 45 AB INBEV ARGENTINA SAATCHI & SAATCHI Buenos Aires
C05 (Customer Retail/in-Store Experience)
MOM  DOESN´T WANT IT OECHSLE PERU FAHRENHEIT DDB Lima
UNSTICKABLE POSTER TRAMONTINA BRAZIL J. WALTER THOMPSON BRAZIL São Paulo
C06 (Immersive Customer Experience)
THE CLICHÉ HEINEKEN BRAZIL PUBLICIS BRASIL São Paulo
THEATER FOR ALL EARS SAMSUNG BRAZIL LEO BURNETT TAILOR MADE São Paulo
VR VACCINE HERMES PARDINI BRAZIL OGILVY BRASIL São Paulo
D01 (Use of Digital Platforms)
EATERNET HERSHEY’S BRAZIL AKTUELLMIX São Paulo
D04 (Co-Creation & User Generated Content )
SAY COKE COCA-COLA COLOMBIA LEO BURNETT COLOMBIA Bogotá
D05 (Real-time Response)
KISS THE KREMLIN SSEX BBOX BRAZIL DM9DDB São Paulo
E01 (Launch / Re-launch )
LIGHT-FI PUNTO NET CHILE GREY CHILE Santiago
E02 (Sponsorship & Partnership)
THE DEBUT AB INBEV (BUDWEISER) / ESPN BRAZIL AFRICA São Paulo
F02 (Low Budget / High Impact Campaign)
PRICE ON THE JERSEY WALMART BRAZIL DM9DDB São Paulo

Lista completa: