Innovation es la primera categoría donde no aparecen los latinos. El Gran Prix es para THE HUMANIUM METAL INITIATIVE
| Innovation Lions Winners | ||||
| Title | Entrant / Idea Creation | Country | Prize | Award |
| THE HUMANIUM METAL INITIATIVE | ÅKESTAM HOLST, Stockholm / GREAT WORKS, Stockholm | SWEDEN | Grand Prix | Grand Prix |
| TILT BRUSH | GOOGLE, Mountain View | USA | Gold Lion | Gold Lion |
| LOS SANTOS PRIDE | GARBERGS, Stockholm | SWEDEN | Gold Lion | Gold Lion |
| POTATOES ON MARS | MEMAC OGILVY & MATHER, Dubai | UNITED ARAB EMIRATES | Silver Lion | Silver Lion |
| I’M ADA, I CAN HELP. | KBS ALBION, London | UNITED KINGDOM | Silver Lion | Silver Lion |
| ROADS THAT HONK | LEO BURNETT INDIA, Mumbai | INDIA | Silver Lion | Silver Lion |
| YOUR VOICE IS YOUR STAMP | MRM//McCANN, New York | USA | Silver Lion | Silver Lion |
| EARTH VR | GOOGLE, Mountain View | USA | Bronze Lion | Bronze Lion |
| LIAM | APPLE, Cupertino | USA | Bronze Lion | Bronze Lion |
| GRAVITYLIGHT: TURNING GRAVITY INTO LIGHT | SHELL BRANDS INTERNATIONAL, Baar / GRAVITYLIGHT FOUNDATION, London / J. WALTER THOMPSON, London | SWITZERLAND | Bronze Lion | Bronze Lion |
| THE WORLD ADDRESSED | WHAT3WORDS, London | UNITED KINGDOM | Bronze Lion | Bronze Lion |
| ITBRA — THE WEARABLE THAT DETECTS CANCER | AREA 23, New York | USA | Bronze Lion | Bronze Lion |
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