Jatene’s appointment is the latest in the Omnicom agency’s series of key hires
Rodrigo Jatene is joining Omnicom’s DDB Chicago as its chief creative officer, the latest in a series of new leadership hires. The role was last held by John Maxham, who departed in early 2020 to join Laughlin Constable. The position had remained open since then, overseen by former DDB North America CCO Britt Nolan and DDB Global CCO Ari Weiss. Jatene’s hire comes on the heels of new leadership announcements in DDB’s Chicago office: Andrea Diquez, named CEO in May; Milo Chao, appointed chief strategy officer in October; and Sandra Alfaro, hired as head of business leadership last month. Jatene previously spent seven years at Grey, half of that as chief creative officer of Grey West and a member of the Grey Global Creative Board and before that as co-president and chief creative officer of Grey Brazil. He’s also held positions in creative leadership at Leo Burnett Tailor Made, Wunderman Brazil and McCann Erickson Madrid. His notable projects include work for Brazilian complaints site Reclame Aqui while at Grey Brazil. That included the 2018 Cannes Mobile Grand Prix-winning «Corruption Detector,» an app that utilized facial recognition to expose corruption in Brazilian politics.
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