Brasil (4 bronces), Argentina (1 Oro, 3 platas, 1 bronce) y Colombia (2 bronces) reciben el reconocimiento latinoamericano en la categoría Direct en Cannes Lions 2016. El Grand Prix fue otorgado a INGO Stockholm por su pieza THE SWEDISH NUMBER. https://youtu.be/_zeE6LYymug
| Title | Entrant Company | Country | Prize |
| A01 (Food & Drinks ) | |||
| THE FAIREST NIGHT OF ALL | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA | Silver Lion |
| A09 (Business Products & Services) | |||
| ENDLESS POSSIBILITIES | ALMAPBBDO São Paulo | BRAZIL | Bronze Lion |
| A11 (Corporate Image) | |||
| THE PAYBACK DINNER | GREY BRAZIL São Paulo | BRAZIL | Bronze Lion |
| A12 (Public Health & Safety) | |||
| MANBOOBS | DAVID Buenos Aires | ARGENTINA | Gold Lion |
| B03 (Use of Ambient Media: Small Scale) | |||
| PROTECTIVE BUCKET | GREY BRAZIL São Paulo | BRAZIL | Bronze Lion |
| C02 (Use of Mobile ) | |||
| DONATE THE BARS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL | Bronze Lion |
| C03 (Use of Social Platforms) | |||
| MANBOOBS | DAVID Buenos Aires | ARGENTINA | Silver Lion |
| E02 (Retention) | |||
| THE FAIREST NIGHT OF ALL | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA | Silver Lion |
| HAGGLERS | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA | Bronze Lion |
| F03 (Experience Design) | |||
| THE REAL ICE COLD COCA-COLA. | OGILVY & MATHER COLOMBIA Bogotá | COLOMBIA | Bronze Lion |
| LIFESAVER BACKPACK | J. WALTER THOMPSON COLOMBIA Bogotá | COLOMBIA | Bronze Lion |
Lista completa: Direct Lions Winners
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