Los leones de PR celebran el trabajo creativo que construye confianza con éxito y cultiva relaciones creíbles, utilizando principalmente medios o canales para influir en el diálogo público y, en última instancia, cambiar percepciones y comportamientos para proteger y mejorar la reputación y los negocios de una organización o marca con su público objetivo.
Grand Prix
TRASH ISLES DE AMVBBDO, London UNITED KINGDOM https://www.youtube.com/watch?v=JwEF_9U2dn0
Oro
THIS COKE IS A FANTA DAVID THE AGENCY, São Paulo BRAZIL https://www.youtube.com/watch?v=2AJ304RSAbY NATURE REPRESENTED DE MARURI GREY, Guayaquil, ECUADOR https://youtu.be/HdGvGxLk4NM
Plata
HEMOJI DE Y&R BRAZIL, São Paulo BRAZIL THIS COKE IS A FANTA DAVID THE AGENCY, São Paulo BRAZIL
Bronce
NISSAN’S FOLLOW THE BALL DE LEW’LARATBWA, São Paulo BRAZIL #MYGAMEMYNAME DE AFRICA, São Paulo BRAZIL SPOTTED DE J. WALTER THOMPSON ARGENTINA, Buenos Aires ARGENTINA
Lista completa de ganadores:
| Title | Entrant / Idea Creation | Country | Prize | Award | |
| TRASH ISLES | AMVBBDO, London | UNITED KINGDOM | Grand Prix | Grand Prix | |
| TURNING BEER INTO WATER | FLEISHMANHILLARD, New York / ANHEUSER-BUSCH, New York | USA | Gold Lion | Gold Lion | |
| THIS COKE IS A FANTA | DAVID THE AGENCY, São Paulo | BRAZIL | Gold Lion | Gold Lion | |
| TRASH ISLES | AMVBBDO, London | UNITED KINGDOM | Gold Lion | Gold Lion | |
| NATURE REPRESENTED | MARURI GREY, Guayaquil | ECUADOR | Gold Lion | Gold Lion | |
| PAY WITH VIEWS | J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS | Gold Lion | Gold Lion | |
| THE MOST GERMAN SUPERMARKET | JUNG VON MATT, Hamburg | GERMANY | Gold Lion | Gold Lion | |
| START YOUR IMPOSSIBLE | TOYOTA USA, Plano / SAATCHI & SAATCHI TOYOTA AGENCY, Torrance / DENTSU INC., Tokyo | USA | Gold Lion | Gold Lion | |
| KFC ‘FCK’ | MOTHER, London | UNITED KINGDOM | Gold Lion | Gold Lion | |
| PRICE ON OUR LIVES | McCANN NEW YORK | USA | Gold Lion | Gold Lion | |
| KFC ‘FCK’ | MOTHER, London | UNITED KINGDOM | Gold Lion | Gold Lion | |
| #SHEDRIVES | TBWARAAD, Dubai | UNITED ARAB EMIRATES | Gold Lion | Gold Lion | |
| THE FLIP | WE ARE UNLIMITED, Chicago | USA | Gold Lion | Gold Lion | |
| BIHOR COUTURE | McCANN BUCHAREST | ROMANIA | Gold Lion | Gold Lion | |
| THIS COKE IS A FANTA | DAVID THE AGENCY, São Paulo | BRAZIL | Gold Lion | Gold Lion | |
| THE MOST GERMAN SUPERMARKET | JUNG VON MATT, Hamburg | GERMANY | Silver Lion | Silver Lion | |
| KFC | 11 HERBS & SPICES | WIEDEN+KENNEDY, Portland | USA | Silver Lion | Silver Lion | |
| KFC ‘FCK’ | MOTHER, London | UNITED KINGDOM | Silver Lion | Silver Lion | |
| PRIDE JERSEY | TBWAHAKUHODO, Tokyo | JAPAN | Silver Lion | Silver Lion | |
| PRICE ON OUR LIVES | McCANN NEW YORK | USA | Silver Lion | Silver Lion | |
| HEMOJI | Y&R BRAZIL, São Paulo | BRAZIL | Silver Lion | Silver Lion | |
| CROCK-POT KILLED JACK | EDELMAN, Atlanta / NEWELL BRANDS, Atlanta | USA | Silver Lion | Silver Lion | |
| RE:SCAM | DDB GROUP NEW ZEALAND, Auckland | NEW ZEALAND | Silver Lion | Silver Lion | |
| LIVE LOOPER | BBDO NEW YORK | USA | Silver Lion | Silver Lion | |
| HELLO IN ELEPHANT | whiteGREY SYDNEY | AUSTRALIA | Silver Lion | Silver Lion | |
| PROJECT 84 | adam&eveDDB, London | UNITED KINGDOM | Silver Lion | Silver Lion | |
| @SEELIKEMENNA | TOYOTA USA, Plano / SAATCHI & SAATCHI TOYOTA AGENCY, Torrance / DENTSU INC., Tokyo | USA | Silver Lion | Silver Lion | |
| PAY WITH VIEWS | J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS | Silver Lion | Silver Lion | |
| BIHOR COUTURE | McCANN BUCHAREST | ROMANIA | Silver Lion | Silver Lion | |
| TO THE LAST TREE STANDING | OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, Warsaw | POLAND | Silver Lion | Silver Lion | |
| THE UNCENSORED PLAYLIST | DDB GROUP GERMANY, Berlin | GERMANY | Silver Lion | Silver Lion | |
| THE COLORBLIND VIEWER | VML, Kansas City | USA | Silver Lion | Silver Lion | |
| PROJECT REVOICE | BWM DENTSU, Sydney | AUSTRALIA | Silver Lion | Silver Lion | |
| BLACK SUPERMARKET | CARREFOUR, Massy / MARCEL, Paris | FRANCE | Silver Lion | Silver Lion | |
| THE MOST GERMAN SUPERMARKET | JUNG VON MATT, Hamburg | GERMANY | Silver Lion | Silver Lion | |
| SAVE OUR SPECIES | BETC, Paris | FRANCE | Silver Lion | Silver Lion | |
| SAY IT TIKA | FCB NEW ZEALAND, Auckland | NEW ZEALAND | Silver Lion | Silver Lion | |
| LOVING «IT» | GRABARZ & PARTNER, Hamburg | GERMANY | Silver Lion | Silver Lion | |
| KFC | 11 HERBS & SPICES | WIEDEN+KENNEDY, Portland | USA | Silver Lion | Silver Lion | |
| THIS COKE IS A FANTA | DAVID THE AGENCY, São Paulo | BRAZIL | Silver Lion | Silver Lion | |
| PROJECT 84 | adam&eveDDB, London | UNITED KINGDOM | Silver Lion | Silver Lion | |
| POSTS INTO LETTERS | AREA 23, AN FCB HEALTH NETWORK COMPANY, New York | USA | Silver Lion | Silver Lion | |
| WE ARE THE SILVER SNIPERS | EHRENSTRAHLE DDB, Stockholm | SWEDEN | Bronze Lion | Bronze Lion | |
| CHATTY SCHOOL BUS | INNOCEAN WORLDWIDE, Seoul / HYUNDAI MOTOR COMPANY, Seoul | SOUTH KOREA | Bronze Lion | Bronze Lion | |
| NISSAN’S FOLLOW THE BALL | LEW’LARATBWA, São Paulo | BRAZIL | Bronze Lion | Bronze Lion | |
| AL UMOBUWAH: PUTTING «MUM» INTO «PARENTHOOD» | FP7/DXB, Dubai | UNITED ARAB EMIRATES | Bronze Lion | Bronze Lion | |
| ASTRONAUT REALITY HELMET | McCANN NEW YORK | USA | Bronze Lion | Bronze Lion | |
| PROJECT 84 | adam&eveDDB, London | UNITED KINGDOM | Bronze Lion | Bronze Lion | |
| PROJECT REVOICE | BWM DENTSU, Sydney | AUSTRALIA | Bronze Lion | Bronze Lion | |
| SHEBOARD – RAISED BY WORDS | HASAN & PARTNERS, Helsinki | FINLAND | Bronze Lion | Bronze Lion | |
| KPN SAFE LOCK | N=5, Amsterdam | THE NETHERLANDS | Bronze Lion | Bronze Lion | |
| TO THE LAST TREE STANDING | OGILVY POLAND, Warsaw / SHOOTME VISUAL ARTISTS, Warsaw / AMP POLAND, Warsaw / SOUNDS GOOD, Warsaw | POLAND | Bronze Lion | Bronze Lion | |
| VLOGGERS’ SWAP | TELEKOM ROMANIA, Bucharest / LEO BURNETT, Bucharest | ROMANIA | Bronze Lion | Bronze Lion | |
| PRICE ON OUR LIVES | McCANN NEW YORK | USA | Bronze Lion | Bronze Lion | |
| #MYGAMEMYNAME | AFRICA, São Paulo | BRAZIL | Bronze Lion | Bronze Lion | |
| FAROE ISLANDS TRANSLATE | MENSCH, Copenhagen / SANSIR, Torshavn | DENMARK | Bronze Lion | Bronze Lion | |
| THE IKEA HUMAN CATALOGUE | IKEA SOUTHEAST ASIA, Singapore / BBH, Singapore | SINGAPORE | Bronze Lion | Bronze Lion | |
| THE MOST WELL REVIEWED CITY ON AMAZON | BARKLEY, Kansas City | USA | Bronze Lion | Bronze Lion | |
| BORDEAUX 2050 | McCANN PARIS, Clichy | FRANCE | Bronze Lion | Bronze Lion | |
| SAVE OUR SPECIES | BETC, Paris | FRANCE | Bronze Lion | Bronze Lion | |
| TOMORROW’S NEWS | BBDO NEW YORK | USA | Bronze Lion | Bronze Lion | |
| FORBIDDEN STORIES | J. WALTER THOMPSON PARIS | FRANCE | Bronze Lion | Bronze Lion | |
| THE MOST WELL REVIEWED CITY ON AMAZON | BARKLEY, Kansas City | USA | Bronze Lion | Bronze Lion | |
| #BODYCANTWAIT | HEREZIE, Paris | FRANCE | Bronze Lion | Bronze Lion | |
| THE BRIDAL UNIFORM | BBDO PAKISTAN, Lahore | PAKISTAN | Bronze Lion | Bronze Lion | |
| HELLO REAL PEOPLE | OGILVY, New York | USA | Bronze Lion | Bronze Lion | |
| FUTURE CUISINE RESTAURANT IBUKI | ASATSU-DK INC., Tokyo | JAPAN | Bronze Lion | Bronze Lion | |
| PRESCRIBED TO DEATH | KETCHUM, New York / ENERGY BBDO, Chicago | USA | Bronze Lion | Bronze Lion | |
| SPOTTED | J. WALTER THOMPSON ARGENTINA, Buenos Aires | ARGENTINA | Bronze Lion | Bronze Lion | |
| THE FLIP | WE ARE UNLIMITED, Chicago | USA | Bronze Lion | Bronze Lion | |
| BLACK SUPERMARKET | CARREFOUR, Massy / MARCEL, Paris | FRANCE | Bronze Lion | Bronze Lion | |
| DUTCH MASTERJUICES | OGILVY AMSTERDAM / OGILVY SINGAPORE | THE NETHERLANDS | Bronze Lion | Bronze Lion | |
| DEISEL – GO WITH THE FAKE | DIESEL, Breganze / PUBLICIS ITALY, Milan / PUBLICIS, New York | ITALY | Bronze Lion | Bronze Lion | |
| GIVE NOTHING TO RACISM | CLEMENGER BBDO WELLINGTON | NEW ZEALAND | Bronze Lion | Bronze Lion | |
| NEVER BEFORE BARBIE | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Bronze Lion | Bronze Lion | |
| RECRUITING CAR | FAMOUSGREY BRUSSELS | BELGIUM | Bronze Lion | Bronze Lion | |
| LOVING «IT» | GRABARZ & PARTNER, Hamburg | GERMANY | Bronze Lion | Bronze Lion | |
| SAVE OUR SPECIES | BETC, Paris | FRANCE | Bronze Lion | Bronze Lion | |
| WHOPPER NEUTRALITY | DAVID, Miami | USA | Bronze Lion | Bronze Lion | |
| STAND BY YOU | DAVID, Miami | USA | Bronze Lion | Bronze Lion | |
| THE INSIDERS | AMNESTY TURKEY, Istanbul / 4129GREY, Istanbul | TURKEY | Bronze Lion | Bronze Lion | |
| WORLD’S MOST SUCCESSFUL RECRUITMENT VIDEO | OGILVY NEW ZEALAND, Auckland / THE SWEETSHOP, Auckland | NEW ZEALAND | Bronze Lion | Bronze Lion | |
| GAME CHAINGERS | BETC, Paris | FRANCE | Bronze Lion | Bronze Lion | |
| KPN SAFE LOCK | N=5, Amsterdam | THE NETHERLANDS | Bronze Lion | Bronze Lion | |
| PRESCRIBED TO DEATH | KETCHUM, New York / ENERGY BBDO, Chicago | USA | Bronze Lion | Bronze Lion | |
| TURNING BEER INTO WATER | FLEISHMANHILLARD, New York / ANHEUSER-BUSCH, New York | USA | Bronze Lion | Bronze Lion | |
| THE LIONESS CREST | WIEDEN+KENNEDY AMSTERDAM / NIKE, Hilversum | THE NETHERLANDS | Bronze Lion | Bronze Lion | |
| FIGHT FOR TERRITORY | DDB GROUP NEW ZEALAND, Auckland | NEW ZEALAND | Bronze Lion | Bronze Lion | |
| HELP A DANE | &CO, Copenhagen | DENMARK | Bronze Lion | Bronze Lion | |
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