Categoría que celebra la creatividad en circulación. Ideas impresionantes que saltan de las páginas. Un trabajo que muestra ingenio y una destreza sobresaliente en los medios impresos.
Gran Prix:
TAGWORDS AFRICA, São Paulo BRAZIL https://youtu.be/Q3eYIEhCO3Y
Oro:
SLIDE / MONTEREY DE AFRICA, São Paulo BRAZIL
Plata:
ECCE HOMO / BRAZIL / BOAT PROLAM Y&R, Santiago CHILE STARBUCKS´ FOLLOWERS / ADIDAS`S FOLLOWERS CARNE PERU, Lima, PERÚ RUSSIA / VENEZUELA / U.S.A. / TURKEY MULLENLOWE SSP3, Bogotá COLOMBIA THE LAVA JATO ALBUM DE UTERO.PE, Lima / CIRCUS GREY PERU, Lima PERU
Bronce:
O / Y / J DE ALMAPBBDO, São Paulo BRAZIL MIZUNO WAVEKNIT STRING ADS MOMA PROPAGANDA, São Paulo BRAZIL DO IT YOURSELF MONET / DO IT YOURSELF RENOIR DE ARTPLAN, São Paulo BRAZIL RELIGION / WHITE SUPREMACISTS / POLLUTION DE GREY BRAZIL, São Paulo BRAZIL BLUE / BROWN / GRAY DE DDB, Guaynabo PUERTO RICO POPE PROLAM Y&R, Santiago CHILE TRIANGLES / CIRCLES / SQUARES DE MERCADO McCANN, Buenos Aires ARGENTINA JENNY BEZOS / LARA PAGE / ELLEN MUSK DE OGILVY BRASIL, São Paulo BRAZIL TECH GIRLS – DUMB INVENTIONS – DOUBLE BIKE / HAT / CHICKEN EL MUNDO NEWSPAPER DE ARCO PUBLICIDAD, San Juan PUERTO RICO THE CURIOUS CAT BOOK ALMAPBBDO, São Paulo BRAZIL UNNOTICED Y&R BRAZIL, São Paulo BRAZIL
Lista completa de ganadores:
| Title | Entrant / Idea Creation | Country | Prize | Award | |
| TAGWORDS | AFRICA, São Paulo | BRAZIL | Grand Prix | Grand Prix | |
| MONTEREY | AFRICA, São Paulo | BRAZIL | Gold Lion Campaign | Gold Lion | |
| SLIDE | AFRICA, São Paulo | BRAZIL | Gold Lion Campaign | ||
| KFC ‘FCK’ | MOTHER, London | UNITED KINGDOM | Gold Lion | Gold Lion | |
| IKEA PEE AD | AKESTAM HOLST NOA, Stockholm | SWEDEN | Gold Lion | Gold Lion | |
| DRAGSTER | OGILVY HONG KONG | HONG KONG | Gold Lion Campaign | Gold Lion | |
| HEROES | OGILVY HONG KONG | HONG KONG | Gold Lion Campaign | ||
| SHUTTLE | OGILVY HONG KONG | HONG KONG | Gold Lion Campaign | ||
| SEX AND DRUGS | OGILVY, Chicago | USA | Gold Lion Campaign | Gold Lion | |
| BOLD MAN | OGILVY, Chicago | USA | Gold Lion Campaign | ||
| DEATHS | OGILVY, Chicago | USA | Gold Lion Campaign | ||
| THE INSIDERS | AMNESTY TURKEY, Istanbul / 4129GREY, Istanbul | TURKEY | Gold Lion | Gold Lion | |
| IKEA PEE AD | AKESTAM HOLST NOA, Stockholm | SWEDEN | Gold Lion | Gold Lion | |
| ECCE HOMO | PROLAM Y&R, Santiago | CHILE | Silver Lion Campaign | Silver Lion | |
| BRAZIL | PROLAM Y&R, Santiago | CHILE | Silver Lion Campaign | ||
| BOAT | PROLAM Y&R, Santiago | CHILE | Silver Lion Campaign | ||
| THE REMARKABLE EDITH | DDB GROUP DÜSSELDORF | GERMANY | Silver Lion Campaign | Silver Lion | |
| THE REMARKABLE LISE | DDB GROUP DÜSSELDORF | GERMANY | Silver Lion Campaign | ||
| THE REMARKABLE KATHERINE | DDB GROUP DÜSSELDORF | GERMANY | Silver Lion Campaign | ||
| HEMINGWAY | OGILVY, Chicago | USA | Silver Lion Campaign | Silver Lion | |
| LINCOLN | OGILVY, Chicago | USA | Silver Lion Campaign | ||
| ALI | OGILVY, Chicago | USA | Silver Lion Campaign | ||
| EARHART | OGILVY, Chicago | USA | Silver Lion Campaign | ||
| CAR | GREY MENA, Dubai | UNITED ARAB EMIRATES | Silver Lion Campaign | Silver Lion | |
| PLANE | GREY MENA, Dubai | UNITED ARAB EMIRATES | Silver Lion Campaign | ||
| TRAIN | GREY MENA, Dubai | UNITED ARAB EMIRATES | Silver Lion Campaign | ||
| POLYESTER | OGILVY GROUP THAILAND, Bangkok | THAILAND | Silver Lion Campaign | Silver Lion | |
| WOOL | OGILVY GROUP THAILAND, Bangkok | THAILAND | Silver Lion Campaign | ||
| CASHMERE | OGILVY GROUP THAILAND, Bangkok | THAILAND | Silver Lion Campaign | ||
| BK CLOWN | LOLA MULLENLOWE, Madrid | SPAIN | Silver Lion Campaign | Silver Lion | |
| BK CLOWN 2 | LOLA MULLENLOWE, Madrid | SPAIN | Silver Lion Campaign | ||
| BK CLOWN 3 | LOLA MULLENLOWE, Madrid | SPAIN | Silver Lion Campaign | ||
| BK CLOWN 4 | LOLA MULLENLOWE, Madrid | SPAIN | Silver Lion Campaign | ||
| TOMATOES | McCANN SPAIN , MADRID | SPAIN | Silver Lion Campaign | Silver Lion | |
| BERRIES | McCANN SPAIN , MADRID | SPAIN | Silver Lion Campaign | ||
| MCMANSIONS | DAVID, Miami | USA | Silver Lion Campaign | Silver Lion | |
| PRESIDENT | DAVID, Miami | USA | Silver Lion Campaign | ||
| COO | DAVID, Miami | USA | Silver Lion Campaign | ||
| SUMO GIRLS | DENTSU INC., Tokyo | JAPAN | Silver Lion | Silver Lion | |
| KFC`S FOLLOWERS | CARNE PERU, Lima | PERU | Silver Lion Campaign | Silver Lion | |
| STARBUCKS´ FOLLOWERS | CARNE PERU, Lima | PERU | Silver Lion Campaign | ||
| ADIDAS`S FOLLOWERS | CARNE PERU, Lima | PERU | Silver Lion Campaign | ||
| RUSSIA | MULLENLOWE SSP3, Bogotá | COLOMBIA | Silver Lion Campaign | Silver Lion | |
| VENEZUELA | MULLENLOWE SSP3, Bogotá | COLOMBIA | Silver Lion Campaign | ||
| U.S.A. | MULLENLOWE SSP3, Bogotá | COLOMBIA | Silver Lion Campaign | ||
| TURKEY | MULLENLOWE SSP3, Bogotá | COLOMBIA | Silver Lion Campaign | ||
| QUESTIONING RADICALISM | Y&R PRAGUE | CZECH REPUBLIC | Silver Lion Campaign | Silver Lion | |
| QUESTIONING NEO-NAZISM | Y&R PRAGUE | CZECH REPUBLIC | Silver Lion Campaign | ||
| QUESTIONING WAR | Y&R PRAGUE | CZECH REPUBLIC | Silver Lion Campaign | ||
| FRASIER | DDB SOUTH AFRICA, Johannesburg | SOUTH AFRICA | Silver Lion Campaign | Silver Lion | |
| ETHAN | DDB SOUTH AFRICA, Johannesburg | SOUTH AFRICA | Silver Lion Campaign | ||
| ERIC | DDB SOUTH AFRICA, Johannesburg | SOUTH AFRICA | Silver Lion Campaign | ||
| STEVE | DDB SOUTH AFRICA, Johannesburg | SOUTH AFRICA | Silver Lion Campaign | ||
| KFC | ROMANCE NOVEL | MOTHER’S DAY | WIEDEN+KENNEDY, Portland | USA | Silver Lion | Silver Lion | |
| HORNBACH «WERKSTÜCK EDITION 001» | HEIMAT, Berlin | GERMANY | Silver Lion | Silver Lion | |
| THE LAVA JATO ALBUM | UTERO.PE, Lima / CIRCUS GREY PERU, Lima | PERU | Silver Lion | Silver Lion | |
| THE NEWS YOU NEED TO SEE | POWA, Johannesburg / JOE PUBLIC UNITED, Johannesburg | SOUTH AFRICA | Silver Lion | Silver Lion | |
| POSTS INTO LETTERS | AREA 23, AN FCB HEALTH NETWORK COMPANY, New York | USA | Silver Lion | Silver Lion | |
| PORTRAIT MODE COVERS | TBWAMEDIA ARTS LAB, Los Angeles | USA | Silver Lion | Silver Lion | |
| FRESH PRINTS | McCANN BARCELONA / McCANN SPAIN , MADRID | SPAIN | Silver Lion | Silver Lion | |
| BRING BACK JOHN | Y&R PARIS, Paris / RED FUSE, Paris | FRANCE | Bronze Lion Campaign | Bronze Lion | |
| BRING BACK CLAIRE | Y&R PARIS, Paris / RED FUSE, Paris | FRANCE | Bronze Lion Campaign | ||
| BRING BACK MARY | Y&R PARIS, Paris / RED FUSE, Paris | FRANCE | Bronze Lion Campaign | ||
| CHRISTMAS TURKEY | Y&R DUBAI | UNITED ARAB EMIRATES | Bronze Lion Campaign | Bronze Lion | |
| MOROCCAN LAMB CHOPS | Y&R DUBAI | UNITED ARAB EMIRATES | Bronze Lion Campaign | ||
| FILET MIGNON | Y&R DUBAI | UNITED ARAB EMIRATES | Bronze Lion Campaign | ||
| BLOCK OUT THE CHAOS: WORLD LEADERS | CHEIL WORLDWIDE, Hong Kong | HONG KONG | Bronze Lion Campaign | Bronze Lion | |
| BLOCK OUT THE CHAOS: FOOTBALL MANAGERS | CHEIL WORLDWIDE, Hong Kong | HONG KONG | Bronze Lion Campaign | ||
| O | ALMAPBBDO, São Paulo | BRAZIL | Bronze Lion Campaign | Bronze Lion | |
| Y | ALMAPBBDO, São Paulo | BRAZIL | Bronze Lion Campaign | ||
| J | ALMAPBBDO, São Paulo | BRAZIL | Bronze Lion Campaign | ||
| MIZUNO WAVEKNIT STRING ADS | MOMA PROPAGANDA, São Paulo | BRAZIL | Bronze Lion | Bronze Lion | |
| DO IT YOURSELF MONET | ARTPLAN, São Paulo | BRAZIL | Bronze Lion Campaign | Bronze Lion | |
| DO IT YOURSELF RENOIR | ARTPLAN, São Paulo | BRAZIL | Bronze Lion Campaign | ||
| RELIGION | GREY BRAZIL, São Paulo | BRAZIL | Bronze Lion Campaign | Bronze Lion | |
| WHITE SUPREMACISTS | GREY BRAZIL, São Paulo | BRAZIL | Bronze Lion Campaign | ||
| POLLUTION | GREY BRAZIL, São Paulo | BRAZIL | Bronze Lion Campaign | ||
| BLUE | DDB, Guaynabo | PUERTO RICO | Bronze Lion Campaign | Bronze Lion | |
| BROWN | DDB, Guaynabo | PUERTO RICO | Bronze Lion Campaign | ||
| GRAY | DDB, Guaynabo | PUERTO RICO | Bronze Lion Campaign | ||
| SILVERADO: THEN AND NOW 1 | COMMONWEALTH//McCANN, Detroit | USA | Bronze Lion Campaign | Bronze Lion | |
| SILVERADO: THEN AND NOW 2 | COMMONWEALTH//McCANN, Detroit | USA | Bronze Lion Campaign | ||
| SILVERADO: THEN AND NOW 3 | COMMONWEALTH//McCANN, Detroit | USA | Bronze Lion Campaign | ||
| THE MEETING | TBWATHAILAND, Bangkok | THAILAND | Bronze Lion Campaign | Bronze Lion | |
| ROOFTOP SOCCER | TBWATHAILAND, Bangkok | THAILAND | Bronze Lion Campaign | ||
| DESIGNER | TBWATHAILAND, Bangkok | THAILAND | Bronze Lion Campaign | ||
| POPE | PROLAM Y&R, Santiago | CHILE | Bronze Lion | Bronze Lion | |
| EMERGENCY COLLECTIBLES | DENTSU INC., Tokyo | JAPAN | Bronze Lion | Bronze Lion | |
| TRIANGLES | MERCADO McCANN, Buenos Aires | ARGENTINA | Bronze Lion Campaign | Bronze Lion | |
| CIRCLES | MERCADO McCANN, Buenos Aires | ARGENTINA | Bronze Lion Campaign | ||
| SQUARES | MERCADO McCANN, Buenos Aires | ARGENTINA | Bronze Lion Campaign | ||
| JENNY BEZOS | OGILVY BRASIL, São Paulo | BRAZIL | Bronze Lion Campaign | Bronze Lion | |
| LARA PAGE | OGILVY BRASIL, São Paulo | BRAZIL | Bronze Lion Campaign | ||
| ELLEN MUSK | OGILVY BRASIL, São Paulo | BRAZIL | Bronze Lion Campaign | ||
| TECH GIRLS – DUMB INVENTIONS – DOUBLE BIKE | ISOBAR BRAZIL, São Paulo | BRAZIL | Bronze Lion Campaign | Bronze Lion | |
| TECH GIRLS – DUMB INVENTIONS – HAT | ISOBAR BRAZIL, São Paulo | BRAZIL | Bronze Lion Campaign | ||
| TECH GIRLS – DUMB INVENTIONS – CHICKEN | ISOBAR BRAZIL, São Paulo | BRAZIL | Bronze Lion Campaign | ||
| THE RAPE TAX | AREA 23, AN FCB HEALTH NETWORK COMPANY, New York | USA | Bronze Lion | Bronze Lion | |
| EL MUNDO NEWSPAPER | ARCO PUBLICIDAD, San Juan | PUERTO RICO | Bronze Lion | Bronze Lion | |
| THE CURIOUS CAT BOOK | ALMAPBBDO, São Paulo | BRAZIL | Bronze Lion | Bronze Lion | |
| ONE BOOK OF ART | Y&R DUBAI | UNITED ARAB EMIRATES | Bronze Lion | Bronze Lion | |
| UNNOTICED | Y&R BRAZIL, São Paulo | BRAZIL | Bronze Lion | Bronze Lion | |
| FIVE STATUS WORDS | McCANN INDIA, Mumbai | INDIA | Bronze Lion | Bronze Lion | |
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