Mayo, 2025.- Cannes Lions ha anunciado hoy el jurado compuesto por expertos globales de las industrias creativas que se encargará de preseleccionar el trabajo creativo de clase mundial este junio. Las piezas de todo el mundo serán evaluadas, premiadas y celebradas durante el Festival Internacional de Creatividad Cannes Lions, que se llevará a cabo del 16 al 20 de junio de 2025.
Hoy se ha revelado la lista de expertos de 79 mercados, que representan al mejor talento global en una amplia gama de disciplinas. Por primera vez, Azerbaiyán, Bosnia y Herzegovina, Islandia y Mongolia estarán representados en el jurado de preselección.
Simon Cook, CEO de LIONS, afirmó:
«Todos nuestros jurados desempeñan un papel crucial en definir el trabajo que será premiado en Cannes Lions. Este año, estamos presenciando un nivel sin precedentes de participación global de talento merecedor, con más mercados, más voces y más perspectivas uniéndose para reconocer el estándar global. Me gustaría expresar mi gratitud por su arduo trabajo y dedicación al seleccionar el trabajo que establecerá el estándar global y hará historia.»
Marian Brannelly, Directora Global de Premios de LIONS, añadió:
«El jurado de preselección de 2025 refleja verdaderamente la naturaleza global de la creatividad hoy en día. La incorporación de nuevos mercados como Azerbaiyán, Bosnia y Herzegovina, Islandia y Mongolia es un testimonio de la creciente influencia creativa y las economías emergentes de estas regiones. A medida que el panorama creativo evoluciona, nos enorgullece contar con un número creciente de voces que representan la rica diversidad de talento en todo el mundo.»
Los miembros del jurado de preselección de 2025 son:
Classic Track
Audio & Radio Lions:
Amanda Smith | Creative Director, BUCK, the Netherlands
Athina Afton Lalljee | Creative Director, McCann, Canada
Chesley Maddox-Dorsey | CEO, AURN, USA
Fadi Mroue | Chief Creative Officer, SRMG, Saudi Arabia
Jon Austin | Co-Founder and Creative Lead, Supermassive, Australia
Laura Tohtua | Creative Director, N2 Creative, Finland
Lovemore Muzwayine | Sound Designer, Aquanote Productions, South Africa
Marlene Bacher | Creative Director, Jung von Matt DONAU, Austria
Ramiro Rodriguez Gamallo | Chief Creative Officer and Partner, GUT, Argentina
Film Lions:
Alexis Bronstorph | Chief Creative Officer, No Fixed Address, Canada
Alfred Wong | Chief Creative Officer, VML, Hong Kong SAR
Andre Pedroso | Chief Creative Officer, Delta MullenLowe, Ecuador
Andy Del Rosario | Associate Creative Director, McCann Worldgroup, the Philippines
Arm Buddhaphol | Executive Creative Director, Rabbit’s Tale, part of Accenture Song, Thailand
Ben Coulson | Chief Creative Officer, dentsu, APAC
Cristóbal Pérez-Gazitúa S. | Founder and Chief Creative Officer, Believe, Chile
Damien Guiol | Chief Creative Officer, Change an FCB alliance, France
Jenna Livingston | Global Creative Director, Meta, Global
Jexy Holman | Executive Creative Director, LePub New York, USA
Joffre Carmona | Global Chief Creative Officer and Founding Partner, Buentipo, Global
Leah Churchill-Brown | Executive Producer, Exit Films, Australia
Louise Bonnar | Head of Film, Havas London, UK
Luca Cortesini | Chief Creative Officer, DDB Group, Italy
Maarten De Maayer | Creative Director, Publicis Groupe, Belgium
Mahmoud Shokri | Creative Director and Co-Founder, ABDULLAH & SHOKRI, Egypt
Nuno Riça | Creative Director, BAR Ogilvy, Portugal
Peter Kain | Executive Creative Director, BBDO New York, USA
Rebecca Bourke | Founder and Executive Producer, Assembly Ireland and Apex UK, Ireland and UK
Rikke Sofie Jacobsen | Senior Creative and Partner, POL, Norway
Sara Samsøe | Executive Producer and Head of Production, new-land, Denmark
Seulki Lee | Executive Creative Director, Cheil Worldwide, South Korea
Sharon Mills | Lead Creative Consultant, SMC Consulting, Ghana
Sophie Gold | President, Eleanor, USA
Tian It Ng | Chief Creative Officer, Publicis Communications Beijing, Mainland China
Outdoor Lions:
Alejandro Barrera | Executive Creative Director, McCann Worldgroup, Colombia
Amber Ward | CEO, Invisible North, USA
Amy Weston | Executive Creative Director, Clemenger BBDO, Australia
Anne-Claude Chénier | Chief Creative Officer, Cossette East, Cossette, Canada
Biboy Royong | Executive Creative Director, Dentsu Creative, the Philippines
Bruno Trad | Creative Director, Alma DDB, USA
Carla Alonso Cancellara | VP of Creative, Fbiz, Brazil
Enkhbayasgalan Tungalag | CEO, KMG Creative Group, APAC
Fumani Khumalo | Creative Group Head, VML, South Africa
Hanna Meijer | Senior Art Director, Åkestam Holst NOA, Sweden
István Bracsok | Chief Creative Officer and Founding Partner, White Rabbit Budapest, Hungary
Janez Rakušček | Executive Creative Director, Luna \TBWA, Slovenia
Katy Hopkins | Executive Creative Director, Iris, UK
Kristine Holzhausen | Chief Creative Officer, Leo, Germany
Lauren Smith | Executive Creative Director, 72andSunny, USA
Michele De iuliis | Associate Creative Director, Havas Middle East, United Arab Emirates
Nikki Lindman | Creative Director, VCCP London, UK
Ricardo Avilés | Chief Creative Officer, LePub, Mexico
Robert Slovak | Creative Director, Slovák & Friends, Slovakia
Sachini Imbuldeniya | CEO, House of Oddities, UK
Sandra Amachree | Head of Communications – Marketing, HEINEKEN, Nigeria
Seung Jae Lee | Chief Creative Officer, IDEOT, South Korea
Sheng Jin Ang | Executive Creative Director, MullenLowe, Singapore
Stefania Siani | CEO and Chief Creative Officer, Serviceplan Italia, Italy
Steph Cajucom | Senior Creative Director, Amazon Brand Innovation Lab, USA
Craft Track
Design Lions:
Basel Jumaa | Executive Creative Director, VML, Jordan
Brandt Botes | Head of Design, Dentsu Creative, South Africa
Clara Mulligan | European Head of Design, Managing Partner, Anomaly, Europe
Dever Thomas | Partner, Design, Work & Co, part of Accenture Song, Denmark
Gerardo Ortiz | Co-Founder / CEO, Brands&People, Mexico
Hrafn Gunnarsson | Creative Director, Brandenburg, Iceland
Jean-Jacques Charrais | Creative Director, W Conran Design, France
Koutouan Luc Emmanuel Aboussou | Group Creative Director, Publicis West Africa, West Africa
Lauren Kimball | Executive VP, Experience Design Director, Edelman, USA
Lucia Müller | Creative Director, Ideal Axicom, Brazil
Marianne Waite | Global Director of Inclusivity, Interbrand, Global
Michael Wilk | Global Head of Art, Serviceplan Group, Global
Nari Moon | Creative Director, INNOCEAN, South Korea
Paul O’Brien | Design Director, Elmwood, UK
Zeynep Orbay | Creative Director, Wieden+Kennedy, the Netherlands
Film Craft Lions:
Alexandra Roussel | Head Executive Producer, Eddy Production, France
Anastacia Lee | CEO and Executive Producer, DBLA hybrid production studio, Uzbekistan
Asma Humayun | Global Creative Director and Senior Producer, Shiny Toy Guns, Pakistan and Global
David Mesfin | VP Creative Director, INNOCEAN, USA
Diego de la Maza | Chief Production Officer, Deutsch, USA
Elie Fahed | Film Director, See You on Set Films, Lebanon
Eva de Lera | Founder and Executive Producer, Lobo Kane, Spain
Giant Kung | Chief Creative Officer and Writer, Ogilvy, Taiwan
Julian Maira | Director, 14 al Centro, LATAM
Kevin Jin | Chief Creative Officer, BBDO Shanghai, BBDO China, Mainland China
Konstantin Trendafilov | Founder and Creative Director, Human, Bulgaria
Liesl Lategan Kyriakou | Founder and Executive Producer, Spitfire Films, South Africa
Maria Teresa Benvenuto | Creative Executive Producer, Canica Films, Peru
Meji Alabi | Director, RSA Films and JM Films, UK
Melissa Tifrere | Chief Production Officer, Havas Creative Network, USA
Nayla Chacra | Head of Post Production and Executive Producer, Prodigious, Global
Nicole Godoy | Head of Production, VML, Brazil
Nneka Onuorah | Filmmaker, Nneka Productions, USA
Vivek Dubey | Director, Manjumaa, India
Wandile Zulu | CEO, Pitch Black Post, South Africa
Industry Craft Lions:
Arnab Ray | Executive Creative Director, Landor, India
Devaksha Vallabhjee | Creative Group Head, FCB Africa, South Africa
Farid Bawa | Head of Design, 180 Amsterdam, the Netherlands
Genevieve Wilkins | Executive VP, Creative, ROKK Solutions, USA
Gianni Tozzi | Global Chief Creative Officer, FutureBrand, Italy
Giannis Vassilopoulos | Group Creative Director, Frank&Fame, Greece
Jelena Fiškuš | Creative Director and Co-Founder, Studio Sonda, Croatia
Olivier Le Lostec | Creative Director, DDB Paris, France
Osvaldo Restrepo | General Creative Director, Corkidi Studios, Panama
Rafael Gil | Chief Creative Officer, Artplan, Brazil
Rosie Stone | Associate Creative Director, Leo, Australia
Serena Di Bruno | Chief Creative Officer, BBDO, Italy
Engagement Track
Direct Lions:
Andrea Cook | CEO, JAM CRM, Canada
Benjamin Anyan | Group Creative & Strategy Director, Publicis West Africa, Central And West Africa Region
Christina Aventi | Chief Strategy Officer, BMF, Australia
Clíona Hayes | Senior Director of Global Brand and Advertising, Indeed, Global
Donovan Bryan | Executive Creative Director, McCann, Germany
Edgard Gianesi | Chief Creative Officer, DAVID, USA
Hope Nardini | Global Executive Creative Director, Grey, Global
Hwee Peng Koh | Creative Partner, Blak Labs, Global
Klára Palmer | Chief Creative Officer, DDB Prague, Czech Republic
Linda Kachingwe-Sisya | Executive Marketing & Communication Head – Africa and International, Rand Merchant Bank, Global
Marcelo Bruzzesi | Regional Executive Creative Director, Havas, LATAM
Marcelo Waintraub | Chief Creative Officer, From, Uruguay
Martino Caliendo | Associate Creative Director, Impact BBDO, UAE
Orkhan Karim | Founder, Executive Creative Director, Endorphin, Azerbaijan
Prajato Guha Thakurta | Co-Founder and Chief Creative Officer, MANJA, India
Salim Mohamed | Head of Strategy (Creative & Media Practice), Dentsu, Malaysia
Sandrine Le Goff | Executive Creative Director, LePub Amsterdam, the Netherlands
Sarah Mestarihi | Creative Director, M+C Saatchi Group, Qatar
Tanya De Poli | Founder and CEO, Founders, USA
Tara Lawall | Chief Creative Officer, Rethink, USA
Winona Wee | Senior Creative, Wieden+Kennedy London, UK
Media Lions:
Abby Wong | Chief Strategy Officer, Greater China, IPG Mediabrands, Greater China
Amanda Morrissey | Global President and Chief Growth Officer, iProspect, dentsu, Global
Brooke Leland | President, Mekanism Media, Canada
Claudelle Naidoo | CEO, GroupM, Sub-Saharan Africa
Daniel Shepherd | Group Chief Strategy Officer, Omnicom Media Group, MENA
David McCallen | Chief Strategy Officer – APAC, OMD, APAC
Elizabeth Anyaegbuna | Co-Founder, 16x9media, UK
Haris Mujanović | CEO, Via Media, Bosnia and Herzegovina
Harry Walker | Director, Agencies & Media, Google, Spain and Portugal
Ian Mc Grath | Chief Operations Officer Media, dentsu, Ireland
Jolene D’Souza | Group Strategy Director, Special, Aotearoa New Zealand
Juan Rafael Fabián | Founder and Chairman, Minderlust Group, Dominican Republic
Lara Arbid | CEO, Initiative and Magna Global, MENAT
Lara Jelinski | CEO Austria and Media Switzerland, dentsu AG, Austria and Switzerland
Mahesh Krishna | Executive VP of Strategy, Spark Foundry, USA
Manzar Feres | Globo Managing Director, Advertising, Globo, Brazil
Nataliya Morozova | Managing Partner, Havas Village, Ukraine
Nicolas Piris | Global Head of Client Marketing, Bloomberg, Global
Sibel Ülkü | Executive Client Lead, GroupM and Wavemaker, Turkey
Sumanta Ganguly | Chief Strategy Officer, Ogilvy Africa, Sub Saharan Africa
Takamasa Hirai | Senior Planning Director / Vertical Planner, ADK Marketing Solutions, Japan
Tracey Afuwape | Chief Strategy Director, PHD, Nigeria
Vineeth Dhruvan | CEO, Publicis Media, Vietnam
PR Lions:
Angelina Villanueva | Chief Marketing Officer, Asia Business Unit, McDonald’s, Asia
Bridget Jung | Executive Creative Director, Ogilvy, Australia
Carme Miró | CEO, APPLE TREE, EMEA
Christian Anhut | Chief Creative Officer, Edelman, Germany
Daryl Ho | Managing Director, We. Communications, Singapore
Florencia Kessler | Global Creative Reputation Officer, Grey, GlobalHolly Gilbert | Executive VP, Dentsu Creative, USA
Khangelani Dziba | Group Divisional Head: PR & Influencer Marketing, RAPT Creative Agency, South Africa
Lorella Gessa | Chief Communications Officer, Vivendi, France
Marta Sigarán | Partner – Country Manager, CCK, El Salvador
Masashi Kitaichi | Managing Director, Havas Red, JapanNina Pickup | Executive Sustainability and Creative Strategist, UK
Peter Jacob | Managing Director, MENAT, Current Global, MENAT
Rejane Romano | ESG Director, Publicis Groupe, Brazil
Sarah Hargrave | CEO, Porter Novelli, UK
Tony O’Neill | Executive VP, Executive Creative Director, Golin, USA
Social & Creator Lions:
Adriana Gomez Gil | Influencer Marketing Team Leader, Human To Human, Spain
Andre van Niekerk | Global Digital Partner and Head of Digital Operations, Carat, Global
Asawin Phanichwatana | Creative, Thailand
Carolina Eugenia del Hoyo | Regional Marketing Director, Fratelli Branca, Argentina
César Castaño | Executive Creative Director, Monks, Colombia
Enoma Edevbaro | Head of SEK Social, SEK, Finland
Erika Romero | Creative Director, Tazi Almaty/ FCB, Kazakhstan
Estelle Khayat | Associate Strategy Director, Leo, MENA
Frank Cartagena | CEO, MullenLowe, USA
Ibrahim Seck | Creative Director, Monks, France
Jeannette Bohné | Managing Director, Serviceplan Berlin, Germany
María Madriz | Creative Director, Joystick, FIFCO, Costa Rica
Mike Sharman | Chief Creative Officer, Retroviral, South Africa
Mohammed Ajawi | Director of Digital Experience, Ogilvy, UAE
Nabil Sarih | Creative Director, VML Casablanca, Morocco
Rafael Gonzaga | Executive VP, Executive Creative Director, WEST BBDO, USA
Shohei Ooishi | Copywriter, TBWA\HAKUHODO, Japan
Smaran Jworchan | Creative Business Partner, TikTok, AUNZ
Sophie van der Schaft | Founder and co-CEO, AndAgencyAmsterdam, the Netherlands
Star Kachisa | Head of Marketing, Spotify, Sub-Saharan Africa
Vicky Lee | Executive Creative Director, Medialand Digital Strategy, Taiwan
Entertainment Track
Entertainment Lions:
Abdul Karim Abudullah | CEO, Culture Management Group / Afrofuture Festival, Ghana
Calvin Innes | General Manager and Executive Creative Director, Jung Von Matt NERD, Global
Cathy Boxall | Global Head of Entertainment, Dentsu, Global
Dawn Reese | President, Mediabrands Content Studio, USA
Joshua Burke | Global Head of Music & Culture Marketing, The Coca-Cola Company, Global
Maiya Kinoshita | Creative Director, TBWA\Media Arts Lab Tokyo, Japan
Matthieu Elkaim | President and Chief Creative Officer, Ogilvy Paris, France
Rajika Mittra | Managing Partner, Havas Play, India
Sascha Kuntze | Chief Creative Officer, BBH Asia Pacific, Singapore
Valentina Hoyos | Marketing Lead, Spotify, LATAM
Warangrat Rattanabumrung | Creative Director, SOUR Bangkok, Thailand
Experience Track
Brand Experience & Activation Lions:
Abu Sayed Mohammad Nurur Rahman | Executive Creative Director, Grey Dhaka, Bangladesh
Bartosz Jeglejewski | Creative Director, McCann, Poland
Beryl Agyekum Ayaaba | CEO, EchoHouse Africa, Ghana
Brenda Jácome | Creative Director, DDB, Colombia
Camilo Guanes | Founder – Chief Creative Officer, Oniria\TBWA, Paraguay
Carolina Pinheiro | CEO, Inbrax, Chile
Dare Oyegbola | Head Agency Operations at Havas Play Nigeria and Ghana, Havas, Nigeria and Ghana
Emma Robbins | National Executive Creative Director, M+C Saatchi, Australia
Facundo Paglia | Chief Creative Officer, Lopito Ileana & Howie, Puerto Rico
Firas Ghannam | Executive Creative Director, VML, Saudi Arabia
Hang Nguyen Thi Thu | Business Unit Director, Unilever, Vietnam
Jimena Archundia | Country Manager, VaynerMedia, LATAM
Joanne Tong | Managing Director, IPG Mediabrands, Hong Kong SAR
John Bergdahl | Head of Creative, Forsman & Bodenfors, Sweden
Jordan Cuddy | Executive VP, Global Head of Brand Experience, Monks, Global
José Figueroa | Chief Creative Officer, Grativi BBDO, Guatemala
Kai Heuser | Executive Creative Director, AKQA, Germany
Kevin Mulroy | Partner and Executive Creative Director, Mischief, USA
Leah Meranus | CEO, dentsu X, North America
Motonori Sugiyama | Executive Creative Director, Droga5 Tokyo, part of Accenture Song, Japan
Nathaël Duboc | CEO, Dentsu Creative, France
Neville Shah | Chief Creative Officer, FCB Kinnect, India
Regan Grafton | Chief Creative Tinker, Thinkerbell Aotearoa, Aotearoa New Zealand
Robert Thompson | Head of Marketing and Communication, Sanlam Investments, Global
Rona Yakobi | Owner and VP Creative, Rona & Ido, Israel
Sarah Berro | Head of Creative, Vice Media, MEA
Viktor Jacobsson | Creative Director, Uber, the Netherlands
Viviane Duarte | CEO, Plano | Brands & Purposal, Brazil
Yuan Chuang | Creative Director, Leo, Taiwan
Health Track
Health & Wellness Lions:
Aleisia Gibson Wright | Founder and President, GW Health Public Relations, USA
Alex Frias | Executive VP, Global Marketing, Steve Madden, Global
Cheryl Horsfall | Executive Creative Director, adam&eveDDB, USA
Curtis Westman | VP, Associate Creative Director, AREA 23, an IPG Health Company, Canada
Luciana Olivares | CEO, Boost Brand Accelerator, Peru
Maiko Banno | General Manager in Healthcare PR, OZMA PR Inc., Japan
Mark Verhagen | Executive Creative Director, VML, Indonesia
Melle Hock | US Chief Strategy Officer, Global Strategy Lead, Unilever, Edelman, Global
Michael Duffy | Brand & Innovation Head, AMEA Region, Opella Consumer Healthcare, AMEA
Mike Brightley | Creative Director, Langland, Global
Raluca Kovacs | Chief Strategy Officer and Founder, Better, Romania
Rifah Qadri | Executive Director Marketing & Corporate Communications, easypaisa digital bank, Pakistan
Thomas Amoedo | Managing Director, Landia, Mexico
Strategy Track
Creative Strategy Lions:
Arun Iyer | Co-Founder and Partner, Spring Marketing Capital, India
Catherine Bannister | Chief Strategy Officer, TBWA RAAD, MENA
Ela Gökkan Savci | CEO, MullenLowe, Turkey
Joseph Temitope | Director, Brand Strategy, Dentsu Creative, Nigeria
Mariam Asmar | VP, Brand and Strategic Consulting, Braze, USA
Sbusiso Kumalo | Group Chief Marketing Officer, African Bank, South Africa
Seth Gaffney | Co-Founder and Chief Strategy Officer, PREACHER, the Netherlands
Sony Nichani | CEO, Publicis Groupe, Indonesia
Thais Souza Nicolau | Marketing Director, Nomad, Brazil
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