Working with such a variety of talented creatives has been an incredible opportunity to celebrate the creative community in a playful way, said Alexander Kalchev, CCO, DDB Paris. We gave each illustrator as much freedom as possible to tell their very own story of what it takes to win an ADC Cube. We’ve loved receiving each very personal and wonderful interpretation of the brief, each story is unique and truly shows the diverse creative process that lies behind winning each coveted and iconic ADC Cube.
Entries can be submitted now, with fees increasing after each deadline period. Deadline for entry is January 31, 2022, with extended deadline of February 18, 2022, and final deadline March 4, 2022. No physical entries will be accepted this year due to the ongoing pandemic, all entry media must be uploaded into the online entry system. A special tiered pricing structure makes it easier for smaller agencies, studios and freelancers to participate. Larger agencies and brands pay the standard entry fee; smaller shops get a discount on entries (amount varies by discipline), and freelance creatives and one-person shops are eligible for an even greater reduction in their entry fee. The diverse jury for the ADC 101st Annual Awards will judge entries online in March 2022, with finalists announced in May. ADC 101st Annual Awards Gold, Silver and Bronze Cube winners will be announced during Creative Week in May 2022. Founded in 1920, the ADC Annual Awards is the world’s longest continuously running awards program recognizing global excellence in craft and innovation in all forms of advertising and design. Unlike for-profit awards shows, The One Club is a non-profit organization that puts revenue generated from awards entries back into the industry in the form of programs under its four pillars: Educations, Inclusion & Diversity, Gender Equality and Creative Development.
Comentarios