The One Club for Creativity has announced 20 top creatives from Argentina, Brazil, Chile, Colombia, Mexico and Peru who will serve as judges for The One Show 2022. Nearly 400 top creatives from 48 countries will judge work from around the world. Jury members from Latin America and their judging discipline are: Argentina:
- Natalia Benincasa, CCO, Wunderman Thompson Buenos Aires, Sustainable Development Goals Pencil
- Diego Medvedocky, president, CCO, Grey LATAM Buenos Aires, Integrated/Experiential & Immersive
- Damien Minckas, cofounder, composer, Papamusic Buenos Aires, Music & Sound Craft
- Ramiro Raposo, VP, ECD, the community Buenos Aires, Moving Image Craft
- Anita Rios, founder, CCO, Anita&Vega Buenos Aires, Film
- Sebastian Wilhelm, founder, CCO, Santo Buenos Aires, Out of Home/Print
Brazil:
- Mariana Albuquerque, global CD, Media.Monks CIRCUS São Paulo, Integrated/Experiential & Immersive
- Gui Canargos, CD, Bitso São Paulo, Integrated/Experiential & Immersive
- Alessandra Gomes, CD, McCann Health São Paulo, Pharma
- Luciana Haguiara, ECD, Media.Monks São Paulo, Interactive, Online & Mobile/Interactive & Mobile Craft
- Daniel Ottoni, CCO, TracyLocke (DDB) São Paulo, Out of Home/Print
- Vanessa Queiroz, founder, COO, Colletivo/Moonstro São Paulo, Design
- Felipe Silva, founder, CCO, Gana São Paulo, Fusion Pencil
Chile:
- Raimundo Undurraga, ECD, VMLY&R Santiago, Integrated/Experiential & Immersive
Colombia:
- Diana Triana, CCO, McCann Bogota, Out of Home/Print
Mexico:
- Luis Enriquez Madruga, CCO, VMLY&R Mexico City, Out of Home/Print
- Camila Trombert, founder, Guoman Mexico City, Cultural Driver
- Diego Wallach, CCO, Publicis Mexico Mexico City, Direct Marketing
Peru:
- Christian Caldwell, CCO, McCann Lima, Integrated/Experiential & Immersive
In addition to these creatives based in Latin America, The One Show 2022 jury also includes Juan Carlos Ortiz, president, CEO, DDB Latina based in Miami, who will judge the Branded Entertainment discipline. The complete list of the global jury for The One Show 2022 juries can be viewed here. To ensure the safety of jurors during the continued pandemic, all judging will be conducted online. No physical entries will be accepted this year, all entry media must be uploaded into the online entry system.
The quality and makeup of juries has long been a hallmark of The One Show, said Kevin Swanepoel, CEO, The One Club. Our goal each year is to have a gender-balanced, diverse jury of the industry’s top creative leaders from around the world who judge work through the lens of creativity of ideas and quality of execution.
Entries can be submitted now, with fees increasing after each deadline period. The regular deadline is December 31, 2021, extended deadline February 4, 2022, and final deadline March 4, 2022. Judging will start in March 2022, with finalists announced in May. The One Show 2022 Gold, Silver and Bronze Pencil winners will be announced during Creative Week in New York, May 16-20, 2022. New for The one Show 2022:
- A dedicated discipline for Gaming to recognize creative excellence in the way brands are integrated into interactive experiences that use gameplay and the metaverse to entertain, inform, and create community. The new discipline also honors areas such as art direction, visual effects, animation, music and others related to gaming.
- Separation of Pharma and Health & Wellness into separate disciplines, allowing for an expanded list of categories and a larger group of specialists on each dedicated jury. Pharma recognizes communications created for products or services that diagnose, treat, prevent, or advocate for medical conditions; Health & Wellness recognizes communications created to educate, promote and/or assist in a person or animal’s health and well-being.
- Changes to Interactive, Mobile, and Digital Craft to reflect the way these sectors are continuing to grow and overlap. The former Interactive & Online and Mobile disciplines are now merged into one, and the former Digital Craft discipline is now Interactive & Mobile Craft.
- Brand Partnership categories now included in many One Show disciplines, in recognition of the increasingly collaborative industry.
Agencies, brands, production companies and individuals responsible for winning work each year are highlighted in The One Show Global Rankings, the ad industry’s most respected global measure of creative success. Winners are ranked globally, regionally and by country. Revenue generated from The One Show entry fees goes back into the industry to fund programming under the nonprofit organization’s four pillars: Education, Inclusion & Diversity, Gender Equality and Creative Development.
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