Honoring the single most impactful idea on a brand’s business from among this year’s top-scoring One Show winners; judging on July 20.
- Nadja Bellan-White, Global CMO, VICE Media Group
- Jessica Burns, VP, Brand Marketing & Creative, GrubHub
- Morgan Flatley, SVP, Chief Marketing and Digital Customer Experience Officer, McDonald’s
- Fernando Machado, CMO, Activision Blizzard
- Kenny Mitchell, CMO, Snap
- Ivan Pollard, former Global CMO, General Mills
- Michelle St. Jacques, CMO, Molson Coors
- Nick Tran, Head of Global Marketing, TikTok
In accordance with The One Show judging rules, jury members abstain from voting on work done by or for their own company. Past CMO Pencil winners include Kathleen Hall, Chief Brand Officer, Microsoft for Xbox “Changing the Game” by McCann New York; David Rubin, CMO, The New York Times for “Truth is Worth It” from Droga5 New York, and Stephen Tisdale, CMO, State Street Global Advisors for “Fearless Girl”, also by McCann New York. “It’s a tremendous honor for a CMO to be recognized by their peers with this prestigious award,” said Kevin Swanepoel, CEO, The One Club. “This jury of global marketing leaders will look for work that takes an innovative, bold stance and has the greatest positive impact on a brand and its bottom line.” He added that the honor is unique for The One Show in that all its other awards are given to the creative team, agency or brand, whereas the CMO Pencil is presented to the individual responsible for recognizing and shepherding great work to life. The CMO Pencil is just one of the organization’s initiatives to address and recognize the fast-growing brand-side creative community. This year marked the first time The One Show had a standalone In-House discipline and dedicated jury of brand-side peers to judge in-house creative work.
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