The executive takes over the positions from July 7, the same week that André França, current VP of the area, migrates to the position of president of the agency.
WMcCann announces Fabio Urbanas as the new vice president of media. With 21 years of experience, Fabio arrives with the mission to continue mixing technical skills, creativity, storytelling and business results. The data department will report directly to André França.
Fabio is amazing. Generous as a person and analytical as a professional. He is technical, looks at the details and likes to learn and transform. His mission is to continue building journeys so that brands play a significant role in people’s lives, seeking the best result for our clients, with the intensive use of data and creativity, emphasizes André França, current VP media and data, who will take over as president of WMcCann from July 2021.
Fabio worked for Kantar Ibope, Giovanni FCB and, since 2006, has been in the media direction of Y&R (currently VLMY&R), Africa and Lew’LaraTBWA, until becoming head of media and data at AlmapBBDO for almost 10 years. He managed the media operations of brands such as Volkswagen, Facebook (Whatsapp, Instagram and Facebook Blue), LG, Audi, MAN, Visa, Colgate-Palmolive, Vivo, Perdigão, FCA, Nestlé, Nivea Beiersdorf, Bristol Myers, MAN, Heineken, Cielo, Bradesco Seguros and Elo. In 2019, he received the highest recognition in the communication market: a Caboré Award for Media Professional of the Year. Fabio has a degree in Business Administration from FMU, with a postgraduate degree in Advertising & Marketing from ESPM and an MBA from the Berlin School.
“I am very happy to be part of the WMcCann team. The media area has been undergoing a period of transformation for some time and is currently gaining more relevance and weight in brand communication, as it is an essential theme when it comes to understanding the consumer and bringing content and messages to him, using contexts, channels and moments that are appropriate, depending on the profile, demands and steps within the funnel of consumption decision. So the challenge is to increasingly integrate media processes with the data, planning and creative areas, given its fundamental role in the strategy building process, and its role to project, achieve and optimize business results and the brand of our clients”, highlights Fabio Urbanas.
Comentarios