The One Club for Creativity today announced agencies in Ibero America were awarded 36 Pencils, including six Golds, at The One Show 2021. DAVID Madrid picked up two of The One Show 2021 Gold Pencils, with one Gold each going to FCB&FiRe Madrid, MullenLowe SSP3 Bogotá, Ogilvy Colombia Bogotá and Ogilvy Mexico Lomas de Chapultepec. Entries from Argentina, Brazil, Colombia, Dominican Republic, Ecuador, Mexico, Panama, Peru, Spain and Uruguay were honored with six Gold Pencils, 12 Silver, 18 Bronze and 87 Merits. A complete showcase of all global Pencil and Merit winners can be viewed here, a pdf of all winners can be downloaded here. The One Show 2021 Pencil winners from Ibero America are as follows. Argentina: 2 Silver, 3 Bronze, 6 Merit
- SILVER: DAVID Buenos Aires “Home of the Billboards” for Burger King in Out of Home, Innovation in Lockdown
- SILVER: Grey Argentina Buenos Aires “Pensions Delivery” for Itaú Bank in Direct Marketing, Non-traditional & Guerrilla Marketing
- BRONZE: DAVID Buenos Aires “Home of the Billboards” for Burger King in Direct Marketing, Innovation in Lockdown
- BRONZE: Grey Argentina Buenos Aires “Pensions Delivery” for Itaú Bank in Direct Marketing, Innovation in Lockdown
- BRONZE: GUT Buenos Aires “VAR Promo” for Noblex in Direct Marketing, Non-traditional & Guerrilla Marketing
Brazil: 4 Silver, 3 Bronze, 24 Merit
- SILVER: AlmapBBDO São Paulo with Gomus «True Fashion” for Alpargatas in Print, Posters – Series
- SILVER: DAVID with Loud and Café Royal, all in São Paulo, “Late Night Stores” for Burger King in Film , Under 50K Budget
- SILVER: GAVa Studio São Paulo “Pillballs for Otrivin in Print, Craft – Illustration
- SILVER: SOKO São Paulo “She Can” for Ab InBev / Guarana Antarctica in Public Relations, Brand Partnerships
- BRONZE: BETC HAVAS São Paulo “HerShe” for HERSHEYs Brasil in Design, Packaging – Specialty
- BRONZE: BETC HAVAS São Paulo “HerShe” for HERSHEYs Brasil in Design, Craft – Art Direction
- BRONZE: SOKO São Paulo “She Can” for Ab InBev / Guarana Antarctica in Direct Marketing, Non-traditional & Guerrilla Marketing
Colombia: 2 Golds, 5 Silver, 6 Bronze, 13 Merit
- GOLD: MullenLowe SSP3 Bogotá “The Beer Cap Project.” For AB InBev / Aguila Beer in Direct Marketing, Physical Items
- GOLD: Ogilvy Colombia with Akira Films, Laika and Goldfish, all in Bogotá, “NarcoStore” for Colombia con Memoria Foundation in Interactive & Online, Websites – Ecommerce
- SILVER: Ogilvy Colombia with Akira Films, Laika and Goldfish, all in Bogotá, “NarcoStore” for Colombia con Memoria Foundation in Digital Craft, UX / UI – Utility / Ecommerce
- SILVER: MullenLowe SSP3 Bogotá “The Beer Cap Project.” For AB InBev / Aguila Beer in Direct Marketing, Out of Home – P.O.P. & In-Store
- SILVER: MullenLowe SSP3 Bogotá “She Speaks” for PONY Malta AB InBev in Mobile, Mobile-First Video – Over 15 Seconds
- SILVER: Ogilvy Colombia with Akira Films, Laika and Goldfish, all in Bogotá, “NarcoStore” for Colombia con Memoria Foundation in Experiential & Immersive, Physical Products
- SILVER: Ogilvy Colombia with Akira Films, Laika and Goldfish, all in Bogotá, “NarcoStore” for Colombia con Memoria Foundation in Out of Home, Apparel
- BRONZE: MullenLowe SSP3 Bogotá “The Beer Cap Project.” For AB InBev / Aguila Beer in Creative Effectiveness, Creative Effectiveness – Consumer / Brand
- BRONZE: MullenLowe SSP3 Bogotá “The Beer Cap Project.” For AB InBev / Aguila Beer in Experiential & Immersive, Physical Products
- BRONZE: McCann Colombia Bogotá “The River Apartments” for Banco de Bogotá in Out of Home, Brand Installations
- BRONZE: McCann Colombia Bogotá “The River Apartments” for Banco de Bogotá in Out of Home, Experiential & Immersive
- BRONZE: McCann Colombia Bogotá “The River Apartments” for Banco de Bogotá in Out of Home, Innovation in Out of Home
- BRONZE: Ogilvy Colombia with Akira Films, Laika and Goldfish, all in Bogotá, “NarcoStore” for Colombia con Memoria Foundation in Direct Marketing, Physical Items
Ecuador: 1 Bronze, 2 Merit
- BRONZE: MullenLowe Delta Quito “Unseen Players” for Banco Pichincha in Branded Entertainment, Experiential – Live / In-Person Events
Mexico: 1 Gold, 1 Silver, 2 Bronze, 7 Merit
- GOLD:: Ogilvy Mexico Lomas de Chapultepec “Victoria 1.8” for AB InBev Grupo Modelo Mexico in Public Relations, Brand Voice
- SILVER: Ogilvy Mexico Lomas de Chapultepec “Victoria 1.8” for AB InBev Grupo Modelo Mexico in Public Relations, Innovation in Lockdown
- BRONZE: Publicis WW Mexico City ”#StillSpeakingUp Deeptruth” for Propuesta Cívica AC in Direct Marketing, Craft – Use of Technology
- BRONZE: Publicis WW Mexico City ”#StillSpeakingUp Deeptruth” for Propuesta Cívica AC in Interactive & Online, Innovation in Interactive
Peru: 1 Bronze, 2 Merit
- BRONZE: McCann Lima “If You’re Outdoors, You Need To Protect Yourself” for League Against Cancer Peru in Out of Home, Billboards & Transit – Single
Spain: 3 Gold, 3 Bronze, 24 Merit
- GOLD: DAVID Madrid with Pickle Music New York ”Confusing Times” for Burger King in Radio & Audio, Broadcast – Series
- GOLD: DAVID Madrid with Pickle Music New York ”Confusing Times” for Burger King in Radio & Audio, Craft – Writing – Series
- GOLD: FCB&FiRe Madrid “Unboxing” for Netflix / PlayStation in Interactive & Online, Online-only Video – Interactive Video
- BRONZE: LOLA MullenLowe Madrid “”It’s On Us” for Unilever / Dove in Direct Marketing, Innovation in Direct Marketing
- BRONZE: FCB&FiRe Madrid “Unboxing” for Netflix / PlayStation in Film, Innovation in Film
- BRONZE: Cheil Spain Madrid “Tallk” for Samsung Spain in IP & Products, Digital Product
Globally, AMV BBDO London was a big winner at The One Show 2021, winning Best of Show, six Best of Discipline awards, and being named the show’s Agency of the Year. The agency won all of its 12 Gold Pencils this year on behalf of client Libresse, with Best of Show going to “#wombpainstories”, which won Gold in Integrated, Interactive & Online, and Public Relations. Other top Gold Pencil winners for the year include Area 23 New York with Claire’s Place Foundation Redondo Beach with 13 Golds for “Sick Beats” on behalf of Woojer. Also with 13 One Show Golds is FCB New York, all for “Michelob ULTRA Courtside” for Michelob ULTRA, Microsoft and the NBA. This year’s top One Show honors, based upon cumulative scores for Pencils and Merits won across all disciplines, are:
- Agency of the Year — AMV BBDO London
- Independent Agency of the Year — Translation Brooklyn
- In-House Agency of the Year — Spotify In-House
- Network of the Year — BBDO Worldwide
- Creative Holding Company of the Year — Interpublic Group
- Production Company of the Year — Chelsea Pictures
- Music & Sound Company of the Year — 750mph
- Client of the Year — Libresse
The One Show 2021 special awards This year marked the inaugural One Show Fusion Pencil, the advertising and design industry’s first global awards to recognize great work that best incorporates diversity, equity and inclusion (DEI) principles and underrepresented groups in both the creative content of the work and the team that made it. The first winners of this important award were FCB Inferno with Partizan, both in London, “This Girl Can” for Sport England, and The Bloc New York “The Call” for Empowher NY. There were two winners of The One Show 2021 Green Pencil, recognizing the most environmentally conscious creative work for the year: Havas Turkey İstanbul “Water Index” for Reckitt/Finish, and Ogilvy Poland Warsaw “Green Instructions” for LEGO. The One Show 2021 Sustainable Development Goals Pencil, created in cooperation with the United Nations Office for Partnerships and nonprofit PVBLIC Foundation to reward agencies and brands who utilize their talents and resources to create work which betters the world and contributes to securing a sustainable future for all, went to:
- DDB Group Germany Berlin with DaHouse Audio Berlin, Blockworks London and MediaMonks Hilversum “The Uncensored Library” for Reporters Without Borders
- MullenLowe New York with MediaHub “The UNSeen Story” for UN Women
- Ogilvy Pakistan Islamabad “Naming the Invisible by Digital Birth Registration” for Telenor Pakistan
The One Show Cultural Driver Gold Pencil, recognizing influential ideas and executions that had a major impact in their respective cultures and environments, and exist outside the traditional categories in advertising and design, went to Edelman New York “A New Jingle for a New Era” for Good Humor, and Translation Brooklyn with Prettybird Los Angeles “You Love Me” for Beats by Dre The prestigious One Show Penta Pencil, awarded to the agency and brand who together have created stellar creative work for the last five years, was presented to Saatchi & Saatchi New York and Procter & Gamble-Tide. A total of 17,719 pieces were entered in The One Show 2021 from 65 countries. Agencies, studios, brands, production companies and designers in 54 countries were awarded 173 Gold Pencils, 161 Silver, 224 Bronze and 1,102 Merits. All One Show 2021 Pencil and Merit winners were announced today during the global Creative Week 2021, and can be viewed in the winners showcase here. The One Show 2021 Best of Discipline winners were announced last week, and are showcased here. The One Show 2021 Creative Rankings and The One Club Global Creative Rankings, combining results from The One Show 2021 and ADC 100th Annual Awards, will be announced next week. Creative Week 2021 sponsors include Shutterstock, Verizon and Working Not Working.
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