All finalists will be awarded a Gold, Silver, Bronze Pencil or Merit at this year’s One Show, to be announced on June 10 during the online
Creative Week 2021. The complete list of finalists for The One Show 2021 can be downloaded
here. Highlights of The One Show 2021 finalists from Ibero America are as follows. Argentina: 11 finalists
Grey Argentina Buenos Aires has four finalists, all for “Pensions Delivery” on behalf of Itaú Bank.
R/GA Buenos Aires also has four, including three for ACA “Mi Campo”.
DAVID Buenos Aires has two for Burger King Argentina “Home of the Billboards” and
GUT Buenos Aires has one for Noblex “VAR Promo”. Brazil: 31 finalists
AlmapBBDO São Paulo with
Gomus has five finalists, including three for Alpargatas “True Fashion”. With four finalists are
DAVID São Paulo, including three entries for Burger King, and
BETC São Paulo, all for Hershey’s Brasil “HerShe”.
Wunderman Thompson São Paulo has three One Show finalists for Coalizão Negra por Direitos, Coca-Cola and KitKat work.
WMcCann Rio de Janeiro with
Globo Network and
Sonido has three for Coca-Cola “Black Santa”, and
WMcCann São Paulo with
Commonwealth//McCann Bogotá and
McCann Health New Jersey has two for “Blood Drive thru” on behalf of Chevrolet. Colombia: 26 finalists
MullenLowe SSP3 Bogotá leads Colombia with 12 finalists in The One Show 2021, including five for AB InBev Aguila Beer “The Beer Cap Project”, three for Pony Malta AB InBev “She Speaks”, and two for
El Tiempo “#Reask”.
Ogilvy Colombia Bogotá has eight finalists, including four with
Akira Films,
Laika and
Goldfish, all in Bogotá, for Colombia con Memoria Foundation “NarcoStore”, and four with
Darko Films Quito for “Mother Blanket” on behalf of Asociación Vivir and Consejo de Protección de Derechos Ambato.
McCann Colombia Bogotá has three finalists, all for Banco de Bogotá “The River Apartments”.
Leo Burnett Colombia Bogotá also has three, including two with AB InBev Aguila Beer “Half Fans”. Dominican Republic: 2 finalists
Pages BBDO Santo Domingo has both One Show 2021 finalists for the country, one each for Sanar Una Nación «What You Really Donate” and Sirena “Strike Out Cancer”. Ecuador: 2 finalists
MullenLowe Delta Guayaquil with
Pierini and Partners Buenos Aires and
Platinum FMD Rio de Janeiro has the finalists for Ecuador, both for “Our Culture” on behalf of AB InBev Pilsener. Mexico: 11 finalists
Ogilvy Mexico Mexico City leads Mexico with four One Show 2021 finalists, including three for AB InBev Grupo Modelo México “Victoria 1.8”.
Publicis WW Mexico Mexico City has three finalists, all for “#StillSpeakingUp Deeptruth” on behalf of Propuesta Cívica AC.
VMLY&R Mexico Mexico City with
Media Monks has two for Sanofi Pharmaton Kiddi “Kiddi World”.
Archer Troy Del Valle with
La Tuna has one for Voces de la Ausencia “Missing Voices”, and
AB InBev draftLine Mexico with
AB InBev Grupo Modelo, both in Mexico City, has one for Stella Artois “Cinema Artois”. Panama: 4 finalists
Cheil Central America Panama City has all One Show 2021 finalists for the country, all for Greenpeace “The Nature of Plastic” (two for “Glacier” and one each for “Beach” and “Forest”). Peru: 3 finalists
McCann Lima has all finalists for Peru. Two are for League Against Cancer Peru “If you’re outdoors you need to protect yourself”, and one is for “Delivery to Burger King” on behalf of Burger King. Spain: 30 finalists
FCB&FiRe Madrid leads agencies in Spain with nine finalists in The One Show 2021, all for Netflix PlayStation “Unboxing”.
LOLA-MullenLowe Madrid has eight, all for Unilever work. Six are for Unilever/Magnum — three each for “Pleasure Icon/Brendan Monroe” and “XXL Towel Collection” — and two for Unilever/Dove “It’s On Us”.
DAVID Madrid has five finalists, including two with
Pickle Music New York for Burger King “Confusing Times”, two for “Twitter Dad” on behalf of
Twitter, and one with
HOBO Audio,
ABMC and
STEPT Studios, all New York, for Burger King “King Stairs”.
Ogilvy Madrid has three finalists, two for Zalando “Street It All” and one for ING “The Other Side”.
Ogilvy Barcelona has one for CINFA “Handwashing Wrapping Paper”.
TBWA España Madrid has two, both for “Big Thing” on behalf of McDonald’s.
Cheil Spain Alcobendas has one finalist for Samsung Spain “Tallk”, and
Officer & Gentleman Madrid with
Wildboar Productions Amsterdam has one for Pornhub «Pornhub’s Big Package for Small Businesses”. Uruguay: 3 finalists
The Electric Factory with
Ayax Toyota,
Focus and
Niko Films, all in Montevideo, has all three One Show 2021 finalists for the country for “The Hy Project” on behalf of Toyota Uruguay. Globally,
Droga5 New York leads the way with 44 finalist entries. Other leading finalist agencies are
FCB Chicago with 35,
DDB Chicago with 30, and
AMVBBDO London and
TBWAMedia Arts Lab Los Angeles each with 29.
Woojer in Israel with
Area 23 New York and
Claire’s Place Foundation Redondo Beach, have The One Show 2021 entry with the most finalists selections: 27 for “Sick Beats”.
FCB New York has 26 finalists for “Michelob ULTRA Courtside” for Michelob ULTRA with Microsoft and the NBA. In the lead up to the awards ceremony during Creative Week, The One Club will announce all Best of Discipline winners for The One Show 2021 on June 1. Members of creative teams responsible for a select group of top winners will discuss the work with jury members in live streaming sessions on June 10. About Creative Week 2021 Under the banner “Connect. Provoke. Inspire.,” Creative Week 2021 will include
The One Show 2021, historic
ADC 100th Annual Awards,
Young Ones Student Awards and
Type Directors Club special awards ceremonies, dozens of general programming panels and workshops across Awards, Agency, Main and Education Stages, and premium events on the VIP Stage including the
Executive Creative Summit for agency principals and a day-long
Creative unConference. In addition to the awards and VIP events, other general session highlights of Creative Week 2021 are:
- Five sessions hosted by leading interactive entertainment company Epic Games on how game technology is empowering creators and redefining pipelines for VFX, filmmaking, interactive experiences and more;
- Health Pharm with McCann Health, examining everything a creative needs to know about health care advertising;
- Global Media Talks, where top ad publications in 10 countries and regions host a week-long series of panels with leading creatives in their market to discuss creative trends;
- Sessions on important Inclusion & Diversity and Gender Equality topics;
- Virtual visits to offices of some of the industry’s hottest advertising and design companies;
- Educators Summit and student programming, including portfolio reviews and agency recruiting sessions.
Registration and ticketing for Creative Week 2021 is now open, with three tiers of pricing by region to make the festival more affordable. Content on the Awards Stage, including all One Show, ADC, Young Ones and TDC awards ceremonies, is free.
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