Letícia Costa arrives at the agency to transform the delivery experience for clients
WMcCann announces the hiring of Letícia Costa as Executive Director of Operations. Letícia has more than 23 years of experience, with an emphasis on digital transformation projects, and arrives with the mission of bringing more efficiency to the agency’s processes, in order to offer clients a more adequate delivery to the current needs. Her last experience was at BETC / Havas as director of operations, where she stayed for 5 years. Letícia also worked for almost 10 years in the digital area of Wunderman and worked at Ogilvy and Tesla, serving clients such as Vivo, Reckitt Benckiser, Ford, Nokia, Pão de Açúcar, Peugeot, Citroen, etc. Letícia will manage teams from the São Paulo, Rio de Janeiro and Brasília offices.
According to Hugo Rodrigues, Chairman & CEO of WMcCann, our industry has an urgent need to change the work format. We believe that with a digital background and agile project management, Letícia will bring transformation in the way we work at the agency, improving our processes and performance. I am very happy to be part of the WMcCann team. I believe that an agency is like clockwork and the operations department is the one that makes all of its gears work in the correct way, seeking the best solutions for possible mismatches. A clear process, combined with motivated people, brings efficiency, productivity, quality and profitability, which are the keywords of a healthy operation, highlights Letícia.
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