Revenue 2,897 1.8 6.3 Revenue less pass-through costs 2,334 (1.4) 3.1 

  • Q1 revenue +1.8%; LFL revenue +6.3% 
  • Q1 LFL revenue less pass-through costs +3.1% 
  • Top five markets Q1 LFL revenue less pass-through costs: US +0.7%; UK +3.9%;  Germany +2.5%; Greater China +18.4%; India -0.5% 
  • LFL revenue less pass-through costs by business sector: Global Integrated Agencies  +2.8% (GroupM +5.8%), Public Relations +2.0%, Specialist Agencies +7.5%
  • $1.3 billion net new business won 
  • Continued progress against strategic plan: technology/commerce acquisitions, buy-in  of WPP AUNZ minority, launch of Choreograph, share buyback ongoing
  • 2021 guidance reiterated  

Mark Read, Chief Executive Officer of WPP, said: 

“WPP has had a strong start to the year with a return to growth in all business lines and  most major markets. Our strengths in ecommerce, digital media and technology, combined  with our ongoing investment in creative talent, are resonating with clients as their markets  recover and they seek to transform their offer for future growth. This week’s launch of our  new global data company, Choreograph, adds a further dimension to the WPP proposition  as clients look for trusted partners to help them navigate a fast-changing data landscape. 

“We have already secured a number of important assignments in 2021, including Absolut  (global creative), JP Morgan Chase (global media), Salesforce (technology operations) and  Sam’s Club (US creative). We were also delighted to renew our valued partnership with the  US Navy. 

“Last week we made an industry-leading commitment to target net zero carbon emissions  across our entire supply chain by 2030, putting our $60 billion of media billings behind this  initiative. We will work with our clients, media owners and the industry on this collaborative  effort. 

“The roll-out of vaccines is improving visibility in many markets, although there is inevitably  uncertainty over the pace of recovery. We are making good progress on our transformation  programme, which will deliver significant efficiencies to reinvest in growth, and are confident  of delivering our growth and profitability guidance for 2021.” 

  1. Percentage change in reported sterling vs prior year from continuing operations. 
  2. Like-for-like. LFL comparisons are calculated as follows: current year, constant currency actual results (which include  acquisitions from the relevant date of completion) are compared with prior year, constant currency actual results from  continuing operations, adjusted to include the results of acquisitions and disposals for the commensurate period in the  prior year.