The agency brings together the seven most iconic pieces of Maison Cartier. From watches to jewelry, these true design objects are represented in a 360° campaign that highlights the pillars of Cartier’s stylistic identity. Pieces which have made the Maison famous since 1847, are easily installed in their time as they are in the future.
«For Cartier, it all starts with design. The line is uncompromising. The line is pure and precise». This radical statement is Cartier’s signature. It has guided the agency towards a campaign centered on four major creative principles: purity of the line, accuracy of the shape, precision of proportions and preciousness of details.
This campaign, with its pure and sophisticated writing, sublimates the creations and invites everyone to discover the power of Cartier design. A conceptual and visual style that adapts to all touch points, from the physical to the virtual, and redefines the 360° identity of the Maison’s principles. The Culture of Design campaign is displayed worldwide on posters, POS and on the brand’s social networks. https://www.youtube.com/watch?v=gognAYcZFOM&feature=youtu.be BRAND : CARTIER INTERNATIONAL International Marketing and Communications: Arnaud Carrez International Creative Communications : Emmanuelle Guillon PRODUCTION Réalisation and photography : Haw-Lin Services Art buting : Emma Boutani, Béatrice Kagan (Publicis Luxe) AGENCE : PUBLICIS LUXE Creatives: Antoine Bonodot, Marion Maggiorani, François Pelce, Adrien Cussonneau, Jérémy Givord, Valentin Fillet, Alexandre Jean- Marie, Anneliese Boyaval Account Team: Amandine Ribeiro, Yasmina Bourbih, Adeline Pellet, Justine Nguyen, Laurence Lévy
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