Social Media Trends Report: Key Insights From Q4 2020
In the Q4 2020 Social Media Trends Report, Socialbakers provides an analytical look at paid, organic, and influencer marketing at the end of the year and what it means heading into 2021.
Some findings in this report include a 56% YoY increase in digital ad spend, as well as regional and industry breakdowns of ad spend and CPC. The report also details the performance of different post types on Instagram and Facebook, offering a glimpse at the content distribution opportunities available for marketers.
Additionally, Socialbakers takes a closer look at developments in influencer marketing, including the impacts of the pandemic on overall influencer usage as well as changes in the use of influencers based on their follower size.
2020 was a year unlike any other, and many of the changes in user habit will affect digital marketing in 2021 and beyond. This report from Socialbakers can help you make sense of the current landscape in order to make the best decisions moving forward.
Here are some report highlights:
73% of Ad Spend Goes to Main Feeds
Taylor has been with Socialbakers since 2019. As a content marketing specialist, he helps create reports, blogs, and he also hosts webinars and other live events.