The South American Qualifiers for the next World Cup have begun in the midst of extremely difficult times, but… when is it a good time? On this keynote, Cristal Beer and VMLY&R Peru launched this new campaign to show, once again, their commitment to the National Soccer Team, to the fans and to the country, keeping their promise to unite all Peruvians in one same sentiment. Featuring local rapper A.C.O. and produced by Fértil, the piece gives an account of the moments throughout history when the national soccer team overcame tough times, using them as a source of inspiration in order to celebrate this sport. There is one message that transcends soccer: the perfect moment does not exist, but together it can be created. Let’s play! Qualifying has begun.
CREDITS
- Agency: VMLY&R Perú
- Client: ABInbev Perú
- Product: Cristal Beer
- Theme: Qualifiers
- Executive Creative Director: Christian Sánchez
- Creative Directors: Beto Noriega / Coqui Soto
- Creative Copywriter: Luis Castañeda
- Art Director: Jorge Herrera
- Production Director: Malena Mellado Rodríguez
- Producer: Célice Chicoma
- Account Director: Raúl López-Guerra
- Account Supervisor: Ana Morales
- Account Executive: Lizbeth Vargas
- Production Company: Fértil Contenidos
- Director: Santi Chávez
- Executive Producers: Matías Mendelevich & Tarek Kahhat
- Producer: Romina Cáceres
- Photography Director: Julián Amaru
- Art Director: Juliana Arango
- Direction Assistant: Lucas Belaunde
- Offline and Online Editing: Luis Manzanilla «Manza»
- Graphic Design: Jose Luis Matias «Pepelucho»
- Artist: A.C.O.
- Audio Studio: Humanimal
- General Audio Producer: Christopher Farfán
- Executive Audio Producer: Julio Valverde
- Client’s accountable staff:
- Brand Director: Fabrizio Escalante
- Team: Macarena Poblete, Kiara Kottke, Fernando Salas, Tarek Abuid
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