The One Club for Creativity se lanzará en la segunda semana del Mes Creativo 2020, un evento expansivo de transmisión que se realizará de forma gratuita del 4 al 29 de mayo con una amplia gama de contenido original de inspiración creativa, educación y desarrollo profesional desarrollado específicamente para una audiencia global en línea.
En lugar de la programación anual en persona de la Semana Creativa en Nueva York, The One Club trabajó con más de 60 líderes creativos globales para producir un mes de contenido original entretenido y atractivo diseñado para informar e inspirar a la comunidad creativa global. Las sesiones se transmitirán tres veces al día y se pueden ver en cualquier momento más tarde desde el archivo del mes creativo.
El calendario de la semana 2 del Mes Creativo 2020 es el siguiente:
Monday, May 11
9:00 am EDT A CREATIVE PERSPECTIVE: GRAHAM FINK
Graham Fink — chief creative officer and multimedia artist — talks about why being a polymath is a good thing. (Approx. 10 min)
12:00 pm EDT CANDY COLORED MINIMALISM
Matt Crump takes over our Instagram Live to go behind the scenes of his work. (Approx. 20 min)
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4:00 pm EDT THE BEAUTY OF DIVERSITY
Join Ashley Rudder, Director, Digital Content + Artistry for MAC Cosmetics, and Courtney Danielle, digital content creator, beauty and lifestyle influencer at Curls and Couture, for a conversation about diversity and inclusion in the beauty marketing world. Stay until the end of the conversation for a special makeup tutorial! (Approx. 40 min)
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Tuesday, May 12
9:00 am EDT A CREATIVE PERSPECTIVE: RICH TU
VP for MTV Digital Creative, Rich Tu (IG: @Rich_Tu) talks about the current creative landscape and how to not do ‘business as usual». (Approx. 10 min)
12:00 pm EDT THE 10 COMMANDMENTS OF A GREAT PORTFOLIO (OR WEBSITE)
Led by Ross Chowles, Michigan State University and One Club board member. Your portfolio is a key that unlocks doors of opportunity. The better the portfolio, the better the doors it opens. This 60 minute session will cover the 10 commandments, with good and bad examples, that will help guide you to create the best portfolio. (Approx. 60 min)
4:00 pm EDT TEAMWORK MAKES THE MEME WORK
Join Dong Draper (IG: @dong.draper) and Female Copywriter (IG: @femalcopywriter) for a wide-ranging discussion on why they exist, the art (or lack thereof) of the meme, what it’s like to run a popular meme account, how it feels to achieve advertising notoriety, and the curious role their respective accounts play in their creative processes. They might even take a few of your questions. (Approx. 30 min)
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Wednesday, May 13
9:00 am EDT A CREATIVE PERSPECTIVE: MISHY CASS
Creative and former GCD at outdoor retailer REI MIshy Cass talks about creativity and how to be a better leader at an in-house agency. (Approx. 10 min)
12:00 pm EDT LIVE EVENTS WILL RETURN, BUT WILL THE FANS
Featuring Omid Farhang, CCO, Momentum. Live sports and live music are among the most potent unifying forces at the core of mankind. In the wake of cancelations and postponements to every major live event including the Olympics, join Omid to discuss how the upheaval caused by Coronavirus could alter the fan experience and how brands activate.
See Creative Month schedule for YouTube link.
4:00 pm EDT ADVERTISING TO FOOD STYLING
McCann Worldgroup’s, Victoria Park will interview former mad man, Rick Martinez and discuss his career from art & copy to food & television. (Approx. 30 min)
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BONUS: online announcement of the 2020 Young Ones Student Awards.
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Thursday, May 14
9:00 am EDT A CREATIVE PERSPECTIVE: TAY GUAN HIN
Tay Guan Hin, former regional head, Asia Pacific at JWT, talks about the way to maximize mobile video in advertising. (Approx. 10 min)
Watch on YouTube Premiere
12:00 pm EDT INSTAGRAM LIVE: JASON NAYLOR
Join us as artist Jason Naylor takes over @theoneclubforcreativity on Instagram. (Approx. 20 min)
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4:00 pm EDT I’M GRADUATING DURING COVID, NOW WHAT?
Featuring freelancer Ken Fredericks, VCU Brandcenter’s Vann Graves and The Martin Agency’s Stephanie Jones, Lee Khleang and Danny Robinson. Recent grads are being hit on all sides with the same message: ‘These are uncertain times. We’re here for you.’ But who is speaking truth to the anxiousness young people of color are feeling right now. This panel of diverse thought leaders each with their own stories that will shed a light on what matters most for POC grads during these uncertain times–community. (Approx. 60 min)
Watch on YouTube
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Friday, May 15
9:00 am EDT A CREATIVE PERSPECTIVE: FERNANDO MACHADO
Hear from Burger King CMO Fernando Machado about creativity and how he responds to negative feedback. (Approx. 10 min)
See Creative Month schedule for YouTube link.
12:00 pm EDT CREATIVE WAYS TO REACH THE LATINX MARKET USING INCLUSIVE LANGUAGE
Featuring Marina Filippelli, COO, Director of Client Services at leading multi-segment agency Orci. As a Romance language, Spanish uses grammatical gender to classify people and things. This binary structure has inherently made it more complicated for the language to adapt to a world that needs more inclusive, gender-neutral terms. In this session, we’ll explore how creatives can use workarounds to avoid stereotypes and alienating Latinx audiences. (Approx. 30 min)
Register to watch on Zoom
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