The Payback – PETA
A campaign that shows in a brutal and honest way, how would be life if the animals have a vendetta on humans for their ravish and brutal explotation on their race. https://youtu.be/D3guBgtMVho
DATA SHEET FILM: Country: México Client: PETA Idea: The Payback Agency: Archer Troy Creative VP: Mike Arciniega General Creative Director: Abraham Quintana Garay / Carlos Fernández Oxté Creative Director: Pedro Molina / Bruno Oliver Copywriter: Mike Arciniega Art Director: Pedro Molina Account Director: Mariana Torrijos Agency Producer: Javier Velázquez / Regina Rueda Creative Strategist: Rubén Ceballos Director: Carl Zitelmann Photo Director: Luis Enrique Carrión Executive Producer: Mauricio Francini / Carolina Kostbahn Producer: Gerardo “Pichi” Gutiérrez Art Director: Pedro “Pit” Trejo Wardrobe & Makeup: Adalicia Romo Special Effects: Juan “Juma” Méndez Post-Producer: Eduardo Lamas / Patricia Guerra DATA SHEET PRINT: Country: México Client: PETA Idea: The Payback Agency: Archer Troy Creative VP: Mike Arciniega General Creative Director: Abraham Quintana Garay / Carlos Fernández Oxté Creative Director: Pedro Molina / Bruno Oliver Copywriter: Mike Arciniega Art Director: Pedro Molina / Bruno Oliver Account Director: Mariana Torrijos Agency Producer: Javier Velázquez / Regina Rueda Photographer: Claudio Napolitano Executive Producer: Ada Oderman Producer: Mónica Moreno Art Director & Wardrobe: Pau Malo Visual Effects & Makeup: Gustavo Adolfo González / Johangrid Barboza / José Carlos Martínez
TherapyBook – Scribe
A social experiment based on a discovery: the mainly problem on kids is given by the lack of communication with their parents. Kids have questions parents haven’t answered and Scribe Notebooks will be the bridge to do that unfinished homework. https://youtu.be/-q8yBW1VkEE 
DATA SHEET Country: México Client: Scribe Idea: Therapy Book Agency: Archer Troy Creative VP: Mike Arciniega General Creative Director: Abraham Quintana Garay / Carlos Fernández Oxté Creative Director: Abraham Esli Martínez / Luis Mata Copywriter: María José Gutiérrez Art Director: Karla Rodríguez Account Director: Guillermo Guzmán Agency Producer: Javier Velázquez / Regina Rueda / Haim Torres Director: René de la Rosa Photo Director: Leo Calzoni Producer: Blanca Moreno Art Director: Stephanie Schwartz Post-Production: Sergio Cortés / Edgar Guerrero / Fernanda Rivera Music: Victor Nava
As Not Seen On TV – Sharp
Memorable scenes are recreated in a very tight perspective showing that when you watch content on a small screen, everything looks tighter than it should be. Your smartphone is not a TV. Your tablet is not a TV. Your laptop is not a TV. https://youtu.be/R9Vr-4-obv8 
DATA SHEET: Country: México Client: SHARP Idea: As Not Seen On TV Agency: Archer Troy Creative VP: Mike Arciniega General Creative Director: Abraham Quintana Garay / Carlos Fernández Oxté Creative Director: Pedro Molina Copywriter: Thalía Vázquez Art Director: Roberto Guzmán Account Director: Mariana Torrijos Agency Producer: Javier Velázquez / Regina Rueda Illustrator: Pedro Molina
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