Categoría que celebra la creatividad en circulación. Ideas impresionantes que saltan de las páginas. Un trabajo que muestra ingenio y una destreza sobresaliente en los medios impresos.
Gran Prix:
TAGWORDS AFRICA, São Paulo BRAZIL https://youtu.be/Q3eYIEhCO3Y
Oro:
SLIDE / MONTEREY DE AFRICA, São Paulo BRAZIL
Plata:
ECCE HOMO / BRAZIL / BOAT PROLAM Y&R, Santiago CHILE STARBUCKS´ FOLLOWERS / ADIDAS`S FOLLOWERS CARNE PERU, Lima, PERÚ RUSSIA / VENEZUELA / U.S.A. / TURKEY MULLENLOWE SSP3, Bogotá COLOMBIA THE LAVA JATO ALBUM DE UTERO.PE, Lima / CIRCUS GREY PERU, Lima PERU
Bronce:
O / Y / J DE ALMAPBBDO, São Paulo BRAZIL MIZUNO WAVEKNIT STRING ADS MOMA PROPAGANDA, São Paulo BRAZIL DO IT YOURSELF MONET / DO IT YOURSELF RENOIR DE ARTPLAN, São Paulo BRAZIL RELIGION / WHITE SUPREMACISTS / POLLUTION DE GREY BRAZIL, São Paulo BRAZIL BLUE / BROWN / GRAY DE DDB, Guaynabo PUERTO RICO POPE PROLAM Y&R, Santiago CHILE TRIANGLES / CIRCLES / SQUARES DE MERCADO McCANN, Buenos Aires ARGENTINA JENNY BEZOS / LARA PAGE / ELLEN MUSK DE OGILVY BRASIL, São Paulo BRAZIL TECH GIRLS – DUMB INVENTIONS – DOUBLE BIKE / HAT / CHICKEN EL MUNDO NEWSPAPER DE ARCO PUBLICIDAD, San Juan PUERTO RICO THE CURIOUS CAT BOOK ALMAPBBDO, São Paulo BRAZIL UNNOTICED Y&R BRAZIL, São Paulo BRAZIL
Lista completa de ganadores:
Title | Entrant / Idea Creation | Country | Prize | Award | |
TAGWORDS | AFRICA, São Paulo | BRAZIL | Grand Prix | Grand Prix | |
MONTEREY | AFRICA, São Paulo | BRAZIL | Gold Lion Campaign | Gold Lion | |
SLIDE | AFRICA, São Paulo | BRAZIL | Gold Lion Campaign | ||
KFC ‘FCK’ | MOTHER, London | UNITED KINGDOM | Gold Lion | Gold Lion | |
IKEA PEE AD | AKESTAM HOLST NOA, Stockholm | SWEDEN | Gold Lion | Gold Lion | |
DRAGSTER | OGILVY HONG KONG | HONG KONG | Gold Lion Campaign | Gold Lion | |
HEROES | OGILVY HONG KONG | HONG KONG | Gold Lion Campaign | ||
SHUTTLE | OGILVY HONG KONG | HONG KONG | Gold Lion Campaign | ||
SEX AND DRUGS | OGILVY, Chicago | USA | Gold Lion Campaign | Gold Lion | |
BOLD MAN | OGILVY, Chicago | USA | Gold Lion Campaign | ||
DEATHS | OGILVY, Chicago | USA | Gold Lion Campaign | ||
THE INSIDERS | AMNESTY TURKEY, Istanbul / 4129GREY, Istanbul | TURKEY | Gold Lion | Gold Lion | |
IKEA PEE AD | AKESTAM HOLST NOA, Stockholm | SWEDEN | Gold Lion | Gold Lion | |
ECCE HOMO | PROLAM Y&R, Santiago | CHILE | Silver Lion Campaign | Silver Lion | |
BRAZIL | PROLAM Y&R, Santiago | CHILE | Silver Lion Campaign | ||
BOAT | PROLAM Y&R, Santiago | CHILE | Silver Lion Campaign | ||
THE REMARKABLE EDITH | DDB GROUP DÜSSELDORF | GERMANY | Silver Lion Campaign | Silver Lion | |
THE REMARKABLE LISE | DDB GROUP DÜSSELDORF | GERMANY | Silver Lion Campaign | ||
THE REMARKABLE KATHERINE | DDB GROUP DÜSSELDORF | GERMANY | Silver Lion Campaign | ||
HEMINGWAY | OGILVY, Chicago | USA | Silver Lion Campaign | Silver Lion | |
LINCOLN | OGILVY, Chicago | USA | Silver Lion Campaign | ||
ALI | OGILVY, Chicago | USA | Silver Lion Campaign | ||
EARHART | OGILVY, Chicago | USA | Silver Lion Campaign | ||
CAR | GREY MENA, Dubai | UNITED ARAB EMIRATES | Silver Lion Campaign | Silver Lion | |
PLANE | GREY MENA, Dubai | UNITED ARAB EMIRATES | Silver Lion Campaign | ||
TRAIN | GREY MENA, Dubai | UNITED ARAB EMIRATES | Silver Lion Campaign | ||
POLYESTER | OGILVY GROUP THAILAND, Bangkok | THAILAND | Silver Lion Campaign | Silver Lion | |
WOOL | OGILVY GROUP THAILAND, Bangkok | THAILAND | Silver Lion Campaign | ||
CASHMERE | OGILVY GROUP THAILAND, Bangkok | THAILAND | Silver Lion Campaign | ||
BK CLOWN | LOLA MULLENLOWE, Madrid | SPAIN | Silver Lion Campaign | Silver Lion | |
BK CLOWN 2 | LOLA MULLENLOWE, Madrid | SPAIN | Silver Lion Campaign | ||
BK CLOWN 3 | LOLA MULLENLOWE, Madrid | SPAIN | Silver Lion Campaign | ||
BK CLOWN 4 | LOLA MULLENLOWE, Madrid | SPAIN | Silver Lion Campaign | ||
TOMATOES | McCANN SPAIN , MADRID | SPAIN | Silver Lion Campaign | Silver Lion | |
BERRIES | McCANN SPAIN , MADRID | SPAIN | Silver Lion Campaign | ||
MCMANSIONS | DAVID, Miami | USA | Silver Lion Campaign | Silver Lion | |
PRESIDENT | DAVID, Miami | USA | Silver Lion Campaign | ||
COO | DAVID, Miami | USA | Silver Lion Campaign | ||
SUMO GIRLS | DENTSU INC., Tokyo | JAPAN | Silver Lion | Silver Lion | |
KFC`S FOLLOWERS | CARNE PERU, Lima | PERU | Silver Lion Campaign | Silver Lion | |
STARBUCKS´ FOLLOWERS | CARNE PERU, Lima | PERU | Silver Lion Campaign | ||
ADIDAS`S FOLLOWERS | CARNE PERU, Lima | PERU | Silver Lion Campaign | ||
RUSSIA | MULLENLOWE SSP3, Bogotá | COLOMBIA | Silver Lion Campaign | Silver Lion | |
VENEZUELA | MULLENLOWE SSP3, Bogotá | COLOMBIA | Silver Lion Campaign | ||
U.S.A. | MULLENLOWE SSP3, Bogotá | COLOMBIA | Silver Lion Campaign | ||
TURKEY | MULLENLOWE SSP3, Bogotá | COLOMBIA | Silver Lion Campaign | ||
QUESTIONING RADICALISM | Y&R PRAGUE | CZECH REPUBLIC | Silver Lion Campaign | Silver Lion | |
QUESTIONING NEO-NAZISM | Y&R PRAGUE | CZECH REPUBLIC | Silver Lion Campaign | ||
QUESTIONING WAR | Y&R PRAGUE | CZECH REPUBLIC | Silver Lion Campaign | ||
FRASIER | DDB SOUTH AFRICA, Johannesburg | SOUTH AFRICA | Silver Lion Campaign | Silver Lion | |
ETHAN | DDB SOUTH AFRICA, Johannesburg | SOUTH AFRICA | Silver Lion Campaign | ||
ERIC | DDB SOUTH AFRICA, Johannesburg | SOUTH AFRICA | Silver Lion Campaign | ||
STEVE | DDB SOUTH AFRICA, Johannesburg | SOUTH AFRICA | Silver Lion Campaign | ||
KFC | ROMANCE NOVEL | MOTHER’S DAY | WIEDEN+KENNEDY, Portland | USA | Silver Lion | Silver Lion | |
HORNBACH «WERKSTÜCK EDITION 001» | HEIMAT, Berlin | GERMANY | Silver Lion | Silver Lion | |
THE LAVA JATO ALBUM | UTERO.PE, Lima / CIRCUS GREY PERU, Lima | PERU | Silver Lion | Silver Lion | |
THE NEWS YOU NEED TO SEE | POWA, Johannesburg / JOE PUBLIC UNITED, Johannesburg | SOUTH AFRICA | Silver Lion | Silver Lion | |
POSTS INTO LETTERS | AREA 23, AN FCB HEALTH NETWORK COMPANY, New York | USA | Silver Lion | Silver Lion | |
PORTRAIT MODE COVERS | TBWAMEDIA ARTS LAB, Los Angeles | USA | Silver Lion | Silver Lion | |
FRESH PRINTS | McCANN BARCELONA / McCANN SPAIN , MADRID | SPAIN | Silver Lion | Silver Lion | |
BRING BACK JOHN | Y&R PARIS, Paris / RED FUSE, Paris | FRANCE | Bronze Lion Campaign | Bronze Lion | |
BRING BACK CLAIRE | Y&R PARIS, Paris / RED FUSE, Paris | FRANCE | Bronze Lion Campaign | ||
BRING BACK MARY | Y&R PARIS, Paris / RED FUSE, Paris | FRANCE | Bronze Lion Campaign | ||
CHRISTMAS TURKEY | Y&R DUBAI | UNITED ARAB EMIRATES | Bronze Lion Campaign | Bronze Lion | |
MOROCCAN LAMB CHOPS | Y&R DUBAI | UNITED ARAB EMIRATES | Bronze Lion Campaign | ||
FILET MIGNON | Y&R DUBAI | UNITED ARAB EMIRATES | Bronze Lion Campaign | ||
BLOCK OUT THE CHAOS: WORLD LEADERS | CHEIL WORLDWIDE, Hong Kong | HONG KONG | Bronze Lion Campaign | Bronze Lion | |
BLOCK OUT THE CHAOS: FOOTBALL MANAGERS | CHEIL WORLDWIDE, Hong Kong | HONG KONG | Bronze Lion Campaign | ||
O | ALMAPBBDO, São Paulo | BRAZIL | Bronze Lion Campaign | Bronze Lion | |
Y | ALMAPBBDO, São Paulo | BRAZIL | Bronze Lion Campaign | ||
J | ALMAPBBDO, São Paulo | BRAZIL | Bronze Lion Campaign | ||
MIZUNO WAVEKNIT STRING ADS | MOMA PROPAGANDA, São Paulo | BRAZIL | Bronze Lion | Bronze Lion | |
DO IT YOURSELF MONET | ARTPLAN, São Paulo | BRAZIL | Bronze Lion Campaign | Bronze Lion | |
DO IT YOURSELF RENOIR | ARTPLAN, São Paulo | BRAZIL | Bronze Lion Campaign | ||
RELIGION | GREY BRAZIL, São Paulo | BRAZIL | Bronze Lion Campaign | Bronze Lion | |
WHITE SUPREMACISTS | GREY BRAZIL, São Paulo | BRAZIL | Bronze Lion Campaign | ||
POLLUTION | GREY BRAZIL, São Paulo | BRAZIL | Bronze Lion Campaign | ||
BLUE | DDB, Guaynabo | PUERTO RICO | Bronze Lion Campaign | Bronze Lion | |
BROWN | DDB, Guaynabo | PUERTO RICO | Bronze Lion Campaign | ||
GRAY | DDB, Guaynabo | PUERTO RICO | Bronze Lion Campaign | ||
SILVERADO: THEN AND NOW 1 | COMMONWEALTH//McCANN, Detroit | USA | Bronze Lion Campaign | Bronze Lion | |
SILVERADO: THEN AND NOW 2 | COMMONWEALTH//McCANN, Detroit | USA | Bronze Lion Campaign | ||
SILVERADO: THEN AND NOW 3 | COMMONWEALTH//McCANN, Detroit | USA | Bronze Lion Campaign | ||
THE MEETING | TBWATHAILAND, Bangkok | THAILAND | Bronze Lion Campaign | Bronze Lion | |
ROOFTOP SOCCER | TBWATHAILAND, Bangkok | THAILAND | Bronze Lion Campaign | ||
DESIGNER | TBWATHAILAND, Bangkok | THAILAND | Bronze Lion Campaign | ||
POPE | PROLAM Y&R, Santiago | CHILE | Bronze Lion | Bronze Lion | |
EMERGENCY COLLECTIBLES | DENTSU INC., Tokyo | JAPAN | Bronze Lion | Bronze Lion | |
TRIANGLES | MERCADO McCANN, Buenos Aires | ARGENTINA | Bronze Lion Campaign | Bronze Lion | |
CIRCLES | MERCADO McCANN, Buenos Aires | ARGENTINA | Bronze Lion Campaign | ||
SQUARES | MERCADO McCANN, Buenos Aires | ARGENTINA | Bronze Lion Campaign | ||
JENNY BEZOS | OGILVY BRASIL, São Paulo | BRAZIL | Bronze Lion Campaign | Bronze Lion | |
LARA PAGE | OGILVY BRASIL, São Paulo | BRAZIL | Bronze Lion Campaign | ||
ELLEN MUSK | OGILVY BRASIL, São Paulo | BRAZIL | Bronze Lion Campaign | ||
TECH GIRLS – DUMB INVENTIONS – DOUBLE BIKE | ISOBAR BRAZIL, São Paulo | BRAZIL | Bronze Lion Campaign | Bronze Lion | |
TECH GIRLS – DUMB INVENTIONS – HAT | ISOBAR BRAZIL, São Paulo | BRAZIL | Bronze Lion Campaign | ||
TECH GIRLS – DUMB INVENTIONS – CHICKEN | ISOBAR BRAZIL, São Paulo | BRAZIL | Bronze Lion Campaign | ||
THE RAPE TAX | AREA 23, AN FCB HEALTH NETWORK COMPANY, New York | USA | Bronze Lion | Bronze Lion | |
EL MUNDO NEWSPAPER | ARCO PUBLICIDAD, San Juan | PUERTO RICO | Bronze Lion | Bronze Lion | |
THE CURIOUS CAT BOOK | ALMAPBBDO, São Paulo | BRAZIL | Bronze Lion | Bronze Lion | |
ONE BOOK OF ART | Y&R DUBAI | UNITED ARAB EMIRATES | Bronze Lion | Bronze Lion | |
UNNOTICED | Y&R BRAZIL, São Paulo | BRAZIL | Bronze Lion | Bronze Lion | |
FIVE STATUS WORDS | McCANN INDIA, Mumbai | INDIA | Bronze Lion | Bronze Lion |
Comentarios