Brasil, Colombia, Argetina y Perú entran a los metales de Direct. Resaltan tres Oros para la región, dos para Brasil y uno más para Colombia. PRICE ON THE JERSEY
| Direct Lions Winners | ||||
| Title | Entrant / Idea Creation | Country | Prize | Award |
| PRICE ON THE JERSEY | DM9DDB, São Paulo | BRAZIL | Gold Lion | Gold Lion |
| PAYPHONE BANK | GREY COLOMBIA, Bogotá | COLOMBIA | Gold Lion | Gold Lion |
| THE COLOUR OF CORRUPTION | GREY BRAZIL, São Paulo | BRAZIL | Gold Lion | Gold Lion |
| ANDES BAR 45 | SAATCHI & SAATCHI, Buenos Aires | ARGENTINA | Silver Lion | Silver Lion |
| PRICE ON THE JERSEY | DM9DDB, São Paulo | BRAZIL | Silver Lion | Silver Lion |
| ANDES BAR 45 | SAATCHI & SAATCHI, Buenos Aires | ARGENTINA | Bronze Lion | Bronze Lion |
| ANONYMOUS FRIEND | J. WALTER THOMPSON BRAZIL, São Paulo | BRAZIL | Bronze Lion | Bronze Lion |
| WE ARE PARRILLA | DAVID, Buenos Aires | ARGENTINA | Bronze Lion | Bronze Lion |
| PAYPHONE BANK | GREY COLOMBIA, Bogotá | COLOMBIA | Bronze Lion | Bronze Lion |
| HIJACKED HIGHWAY | McCANN LIMA | PERU | Bronze Lion | Bronze Lion |
| PRICE ON THE JERSEY | DM9DDB, São Paulo | BRAZIL | Bronze Lion | Bronze Lion |
| PAYPHONE BANK | GREY COLOMBIA, Bogotá | COLOMBIA | Bronze Lion | Bronze Lion |
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