Brasil, Colombia, Argetina y Perú entran a los metales de Direct. Resaltan tres Oros para la región, dos para Brasil y uno más para Colombia. 

PRICE ON THE JERSEY

PAYPHONE BANK

THE COLOUR OF CORRUPTION

Direct Lions Winners
Title Entrant / Idea Creation Country Prize Award
PRICE ON THE JERSEY DM9DDB, São Paulo BRAZIL Gold Lion Gold Lion
PAYPHONE BANK GREY COLOMBIA, Bogotá COLOMBIA Gold Lion Gold Lion
THE COLOUR OF CORRUPTION GREY BRAZIL, São Paulo BRAZIL Gold Lion Gold Lion
ANDES BAR 45 SAATCHI & SAATCHI, Buenos Aires ARGENTINA Silver  Lion Silver  Lion
PRICE ON THE JERSEY DM9DDB, São Paulo BRAZIL Silver  Lion Silver  Lion
ANDES BAR 45 SAATCHI & SAATCHI, Buenos Aires ARGENTINA Bronze Lion Bronze Lion
ANONYMOUS FRIEND J. WALTER THOMPSON BRAZIL, São Paulo BRAZIL Bronze Lion Bronze Lion
WE ARE PARRILLA DAVID, Buenos Aires ARGENTINA Bronze Lion Bronze Lion
PAYPHONE BANK GREY COLOMBIA, Bogotá COLOMBIA Bronze Lion Bronze Lion
HIJACKED HIGHWAY McCANN LIMA PERU Bronze Lion Bronze Lion
PRICE ON THE JERSEY DM9DDB, São Paulo BRAZIL Bronze Lion Bronze Lion
PAYPHONE BANK GREY COLOMBIA, Bogotá COLOMBIA Bronze Lion Bronze Lion

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