Gran presencia latina en una de las categorías más emblemáticas del festival, que este año reúne en su shortlist la cantidad de 430 piezas que buscan el atesorado León. Destacan Brasil, Argentina, Chile y México. También aparecen en el listado Perú, Colombia y Honduras. Por México aparecen las agencias: (anónimo), Publicis, Marcel, Y&R y Grey.
Title | Product | Country | Agency |
A01 (Savoury Foods) | |||
WATERMELON | INSTITUTIONAL | BRAZIL | Y&R SÃO PAULO |
STRAWBERRY | INSTITUTIONAL | BRAZIL | Y&R SÃO PAULO |
LETTUCE | INSTITUTIONAL | BRAZIL | Y&R SÃO PAULO |
PUG | INSTITUTIONAL | BRAZIL | Y&R SÃO PAULO |
LABRADOR | INSTITUTIONAL | BRAZIL | Y&R SÃO PAULO |
MUTT | INSTITUTIONAL | BRAZIL | Y&R SÃO PAULO |
A02 (Sweet Foods & Snacks) | |||
PIRANHA | CHIPILETA LOLLIPOP | MEXICO | (ANÓNIMO) Mexico City |
LIONS | CHIPILETA LOLLIPOP | MEXICO | (ANÓNIMO) Mexico City |
MARTIANS | CHIPILETA LOLLIPOP | MEXICO | (ANÓNIMO) Mexico City |
SKATE PARK | TIC TAC | ARGENTINA | LA COMUNIDAD Buenos Aires |
PINBALL | TIC TAC | ARGENTINA | LA COMUNIDAD Buenos Aires |
ROLLER COASTER | TIC TAC | ARGENTINA | LA COMUNIDAD Buenos Aires |
BROCCOLI | ICE CREAM | ARGENTINA | Y&R BUENOS AIRES |
ARTICHOKE | ICE CREAM | ARGENTINA | Y&R BUENOS AIRES |
CHOCOLATE | INSTITUTIONAL | BRAZIL | Y&R SÃO PAULO |
MINT | INSTITUTIONAL | BRAZIL | Y&R SÃO PAULO |
STRAWBERRY | INSTITUTIONAL | BRAZIL | Y&R SÃO PAULO |
A03 (Alcoholic Drinks) | |||
FISHING | HUÜNEN | CHILE | PROLAM Y&R Santiago |
SOCCER | HUÜNEN | CHILE | PROLAM Y&R Santiago |
PAINTBALL | HUÜNEN | CHILE | PROLAM Y&R Santiago |
A04 (Non-Alcoholic Drinks) | |||
MANSION | CORP. CAFÉ CARIBE | CHILE | PROLAM Y&R Santiago |
CHURCH | CORP. CAFÉ CARIBE | CHILE | PROLAM Y&R Santiago |
RESTAURANT | CORP. CAFÉ CARIBE | CHILE | PROLAM Y&R Santiago |
A05 (Cosmetics ) | |||
FIRST LOVE | ANTIAGE CREAM | MEXICO | PUBLICIS MEXICO Mexico City / L’ORéAL MéXICO Mexico City |
A07 (Healthcare & Pharmacy) | |||
WOOD | BAND AID | BRAZIL | DDB BRASIL São Paulo |
JEANS | BAND AID | BRAZIL | DDB BRASIL São Paulo |
BOX | ASPIRIN/CAFIASPIRIN | BRAZIL | ALMAPBBDO São Paulo |
BALD | ASPIRIN/CAFIASPIRIN | BRAZIL | ALMAPBBDO São Paulo |
A10 (Miscellaneous) | |||
EAGLE | PLAY DOH | COLOMBIA | DDB COLOMBIA Bogotá |
SAILOR | PLAY DOH | COLOMBIA | DDB COLOMBIA Bogotá |
SOLDIER | PLAY DOH | COLOMBIA | DDB COLOMBIA Bogotá |
A12 (Home Appliances & Furnishings) | |||
BATHROOM | SODIMAC.COM | PERU | McCANN LIMA |
PORN | PENTÁGONO SECURITY DOORS | ARGENTINA | DHÉLET Y&R LATAM Buenos Aires |
CHEST WAXING | PENTÁGONO SECURITY DOORS | ARGENTINA | DHÉLET Y&R LATAM Buenos Aires |
0.1% | WASHING MACHINE | BRAZIL | Y&R SÃO PAULO |
A13 (Consumer Electronics & Technology) | |||
COLORFUL | LEICA M-MONOCHROM | BRAZIL | F/NAZCA SAATCHI & SAATCHI São Paulo |
FUTURE | LEICA M-MONOCHROM | BRAZIL | F/NAZCA SAATCHI & SAATCHI São Paulo |
BLACK&WHITE | LEICA M-MONOCHROM | BRAZIL | F/NAZCA SAATCHI & SAATCHI São Paulo |
A14 (Cars ) | |||
GARAGE | RENAULT TWIZY | MEXICO | MARCEL Mexico City |
AIRBAG CYCLIST | PEDESTRIAN AIRBAG | MEXICO | GREY MÈXICO Mexico City |
AIRBAG PEDESTRIAN | PEDESTRIAN AIRBAG | MEXICO | GREY MÈXICO Mexico City |
AIRBAG RUNNER | PEDESTRIAN AIRBAG | MEXICO | GREY MÈXICO Mexico City |
GIRL | AUDI PRE SENSE | BRAZIL | ALMAPBBDO São Paulo |
BOY | AUDI PRE SENSE | BRAZIL | ALMAPBBDO São Paulo |
ROAD | L200 | BRAZIL | AFRICA São Paulo |
A18 (Travel & Transport) | |||
COFFEE | BCD TRAVEL | HONDURAS | 4AM SAATCHI & SAATCHI Tegucigalpa |
MATE | BCD TRAVEL | HONDURAS | 4AM SAATCHI & SAATCHI Tegucigalpa |
A20 (Media & Publications) | |||
THE ALCHEMIST AD | THE ENTIRE TEXT OF THE NOVEL ‘THE ALCHEMIST’ IN A SINGLE AD. | BRAZIL | LDC São Paulo |
JAWS SCENE REPETITION – VIDEO ON DEMAND | VTR – VIDEO ON DEMAND | CHILE | GREY CHILE Santiago |
THE SHINING SCENE REPETITION – VIDEO ON DEMAND | VTR – VIDEO ON DEMAND | CHILE | GREY CHILE Santiago |
GULLIVER | BOOKS | BRAZIL | Y&R SÃO PAULO |
SCARLET | BOOKS | BRAZIL | Y&R SÃO PAULO |
GATSBY | BOOKS | BRAZIL | Y&R SÃO PAULO |
DILMA | EL CRONISTA | ARGENTINA | GREY ARGENTINA Buenos Aires |
TRUMP | EL CRONISTA | ARGENTINA | GREY ARGENTINA Buenos Aires |
HILLARY | EL CRONISTA | ARGENTINA | GREY ARGENTINA Buenos Aires |
A21 (Financial Products & Services) | |||
HAPPY | LOTO | ARGENTINA | DHÉLET Y&R LATAM Buenos Aires |
SMART | LOTO | ARGENTINA | DHÉLET Y&R LATAM Buenos Aires |
STYLE | LOTO | ARGENTINA | DHÉLET Y&R LATAM Buenos Aires |
GERMANY/NETHERLANDS | VISA INFINITE | BRAZIL | ALMAPBBDO São Paulo |
SWEDEN/SWITZERLAND | VISA INFINITE | BRAZIL | ALMAPBBDO São Paulo |
A22 (Business Products & Services) | |||
CHARLES | GETTY IMAGES | BRAZIL | ALMAPBBDO São Paulo |
ANGELA | GETTY IMAGES | BRAZIL | ALMAPBBDO São Paulo |
FRANCIS | GETTY IMAGES | BRAZIL | ALMAPBBDO São Paulo |
DALAI | GETTY IMAGES | BRAZIL | ALMAPBBDO São Paulo |
SALAD | GETTY IMAGES | CHILE | OGILVY & MATHER CHILE Santiago |
PRODUCT | GETTY IMAGES | CHILE | OGILVY & MATHER CHILE Santiago |
EXECUTIVE | GETTY IMAGES | CHILE | OGILVY & MATHER CHILE Santiago |
A23 (Commercial Public Services) | |||
HOUSE | ESCOLA PANAMERICANA DE ARTE E DESIGN | BRAZIL | ALMAPBBDO São Paulo |
BOX | ESCOLA PANAMERICANA DE ARTE E DESIGN | BRAZIL | ALMAPBBDO São Paulo |
A25 (Public Health & Safety, Public Sector & Awareness Messages) | |||
GIRL | PUBLIC MESSAGE | PERU | McCANN LIMA |
BOY | PUBLIC MESSAGE | PERU | McCANN LIMA |
NOT YET – AFTER DEATH THERE´S… | VICENTE LOPEZ | ARGENTINA | DON Buenos Aires |
NOT YET – THE LIGHT AT THE END OF THE TÚNEL IS… | VICENTE LOPEZ | ARGENTINA | DON Buenos Aires |
NOT YET – ON THE OTHER SIDE WE´LL HAVE… | VICENTE LOPEZ | ARGENTINA | DON Buenos Aires |
BILL TAYLOR | BLOOD DONATION | BRAZIL | Y&R SÃO PAULO |
ELLEN MIDDLETON | BLOOD DONATION | BRAZIL | Y&R SÃO PAULO |
BRAD OBAMA | BLOOD DONATION | BRAZIL | Y&R SÃO PAULO |
ROTTERDAM | INSTITUTIONAL | BRAZIL | AFRICA São Paulo |
PARIS | INSTITUTIONAL | BRAZIL | AFRICA São Paulo |
A26 (Charities & Appeals) | |||
PRISIONER | INSTITUTIONAL | BRAZIL | Y&R SÃO PAULO |
EBOLA | INSTITUTIONAL | BRAZIL | Y&R SÃO PAULO |
B01 (Use of Print & Publishing: Offline) | |||
FRONT PAGE PACK | CAFÉ PELÉ | BRAZIL | LEW’LARATBWA São Paulo |
PAPER GLASSES | CHILDREN EDUCATION | MEXICO | GREY MÈXICO Mexico City |
B02 (Use of Print & Publishing: Digital) | |||
GTI FONT FAMILY | VW GOLF GTI | ARGENTINA | TRIBAL ARGENTINA Buenos Aires / DDB BUENOS AIRES |
C01 (Original Print & Publishing: Content including Special or Limited Edition) | |||
POLITIBOOKS | CORPORATE | CHILE | PROLAM Y&R Santiago |
D01 (Copywriting) | |||
COLORFUL | LEICA M-MONOCHROM | BRAZIL | F/NAZCA SAATCHI & SAATCHI São Paulo |
FUTURE | LEICA M-MONOCHROM | BRAZIL | F/NAZCA SAATCHI & SAATCHI São Paulo |
BLACK&WHITE | LEICA M-MONOCHROM | BRAZIL | F/NAZCA SAATCHI & SAATCHI São Paulo |
D02 (Art Direction) | |||
GIRL | PUBLIC MESSAGE | PERU | McCANN LIMA |
BOY | PUBLIC MESSAGE | PERU | McCANN LIMA |
COLORFUL | LEICA M-MONOCHROM | BRAZIL | F/NAZCA SAATCHI & SAATCHI São Paulo |
FUTURE | LEICA M-MONOCHROM | BRAZIL | F/NAZCA SAATCHI & SAATCHI São Paulo |
BLACK&WHITE | LEICA M-MONOCHROM | BRAZIL | F/NAZCA SAATCHI & SAATCHI São Paulo |
NEMESIS | BENEGASTRO | MEXICO | Y&R MEXICO |
DAVID/JULIO | KISS FM | BRAZIL | ALMAPBBDO São Paulo |
CHARLES | GETTY IMAGES | BRAZIL | ALMAPBBDO São Paulo |
POPE | GETTY IMAGES | BRAZIL | ALMAPBBDO São Paulo |
BONDINHO | HAVAIANAS | BRAZIL | ALMAPBBDO São Paulo |
BOSSA NOVA | HAVAIANAS | BRAZIL | ALMAPBBDO São Paulo |
SAMBA | HAVAIANAS | BRAZIL | ALMAPBBDO São Paulo |
ARARA | HAVAIANAS | BRAZIL | ALMAPBBDO São Paulo |
MANSION | CORP. CAFÉ CARIBE | CHILE | PROLAM Y&R Santiago |
CHURCH | CORP. CAFÉ CARIBE | CHILE | PROLAM Y&R Santiago |
RESTAURANT | CORP. CAFÉ CARIBE | CHILE | PROLAM Y&R Santiago |
TEACHING | TNT | BRAZIL | Y&R SÃO PAULO |
SINGING | TNT | BRAZIL | Y&R SÃO PAULO |
CLUBBING | TNT | BRAZIL | Y&R SÃO PAULO |
MANAGING | TNT | BRAZIL | Y&R SÃO PAULO |
D03 (Illustration) | |||
SKATE PARK | TIC TAC | ARGENTINA | LA COMUNIDAD Buenos Aires |
PINBALL | TIC TAC | ARGENTINA | LA COMUNIDAD Buenos Aires |
ROLLER COASTER | TIC TAC | ARGENTINA | LA COMUNIDAD Buenos Aires |
WAR | DR. SCHOLL’S | BRAZIL | ALMAPBBDO São Paulo |
GLOBAL WARMING | DR. SCHOLL’S | BRAZIL | ALMAPBBDO São Paulo |
RESTAURANT | CORP. CAFÉ CARIBE | CHILE | PROLAM Y&R Santiago |
D05 (Photography) | |||
JAWS SCENE REPETITION – VIDEO ON DEMAND | VTR – VIDEO ON DEMAND | CHILE | GREY CHILE Santiago |
THE SHINING SCENE REPETITION – VIDEO ON DEMAND | VTR – VIDEO ON DEMAND | CHILE | GREY CHILE Santiago |
MOHMMAD | AMNISTIA | CHILE | PROLAM Y&R Santiago |
SAYID | AMNISTIA | CHILE | PROLAM Y&R Santiago |
AHMED | AMNISTIA | CHILE | PROLAM Y&R Santiago |
CHOCOLATE | INSTITUTIONAL | BRAZIL | Y&R SÃO PAULO |
MINT | INSTITUTIONAL | BRAZIL | Y&R SÃO PAULO |
STRAWBERRY | INSTITUTIONAL | BRAZIL | Y&R SÃO PAULO |
Lista completa: Print & Publishing Lions Shortlist
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