Latinos en el Shortlist de Promo & Activation #CannesLions 2016 #LatinosEnCannes

Destacada presencia latina entre las 308 piezas que aparecen en el shortlist de Promo & Activation. Sobresalen Brasil, Argentina y Colombia. También aparecen Perú, Puerto Rico, Guatemala y Chile. México aparece con 4 piezas, 2 por parte de JWT, una por Leo Burnett y una más por Grey.

Title	Client	Country	Agency
A01 (Food & Drinks )
THE FAIREST NIGHT OF ALL	AB INBEV	ARGENTINA	DEL CAMPO SAATCHI & SAATCHI Buenos Aires
FRONT PAGE PACK	CIA CACIQUE DE CAFÉ SOLUVEL	BRAZIL	LEW’LARATBWA São Paulo

A07 (Media & Publications)
ANTI-RIVAL VACCINE	BANDSPORTS	BRAZIL	OGILVY BRASIL São Paulo

A08 (Financial Products & Services)
38 YEARS LATER	TRIPLE S	PUERTO RICO	J. WALTER THOMPSON PUERTO RICO San Juan

A10 (Commercial Public Services)
WORDS TO WATCH	EASY WAY LANGUAGE CENTER	BRAZIL	LDC São Paulo

A11 (Corporate Image)
WHAT FAMILY MEANS	HOUAISS DICTIONARY	BRAZIL	NBS Rio de Janeiro
THE BULLETPEN	MINISTRY OF NATIONAL EDUCATION COLOMBIA	COLOMBIA	McCANN COLOMBIA Bogotá

A12 (Public Health & Safety)
PEPITO	GFR MEDIA	PUERTO RICO	McCANN San Juan / HAROLD JESSURUN San Juan
MANBOOBS	MACMA	ARGENTINA	DAVID Buenos Aires

A13 (Public Sector & Awareness Messages)
DON’T LOOK AWAY	USHER	BRAZIL	AKQA São Paulo

A14 (Charities & Appeals)
DONATE THE BARS	ATADOS	BRAZIL	J. WALTER THOMPSON BRAZIL São Paulo
CHOCÓ TO DANCE	JPGC FOUNDATION	COLOMBIA	MULLENLOWE SSP3 Bogotá D.C.
BRAILLE BRICKS	DORINA NOWILL FOUNDATION	BRAZIL	LEW’LARATBWA São Paulo

B01 (Guerrilla Marketing & Stunts)
THE FAIREST NIGHT OF ALL	AB INBEV	ARGENTINA	DEL CAMPO SAATCHI & SAATCHI Buenos Aires
THE REAL ICE COLD COCA-COLA.	COCA-COLA.	COLOMBIA	OGILVY & MATHER COLOMBIA Bogotá

B03 (Use of Exhibitions / Installations)
RESTING HOUSE BILLBOARD	SODIMAC HOMECENTER	PERU	McCANN LIMA

B04 (Use of Ambient Media: Small Scale)
PAPER GLASSES	SAVE THE CHILDREN AND SANTILLANA	MEXICO	GREY MÈXICO Mexico City
LIFESAVER BACKPACK	LUKI	COLOMBIA	J. WALTER THOMPSON COLOMBIA Bogotá

B05 (Use of Ambient Media: Large Scale)
LAY´S MAXX SUPERCLÁSICO	PEPSICO FOOD	ARGENTINA	BBDO ARGENTINA Buenos Aires

B06 (Use of Customer in-Store Experience)
FRONT PAGE PACK	CIA CACIQUE DE CAFÉ SOLUVEL	BRAZIL	LEW’LARATBWA São Paulo

B08 (Use of Broadcast)
PERISCOPE SIGN LANGUAGE	ICE	COSTA RICA	PUBLIMARK LOWE San José
TRUTH DETECTOR	89 FM	BRAZIL	DDB BRASIL São Paulo
#DONATEFORPRISCILA	CLUBE SANGUE BOM	BRAZIL	LEO BURNETT TAILOR MADE São Paulo

B09 (Use of Print or Standard Outdoor )
RESTING HOUSE BILLBOARD	SODIMAC HOMECENTER	PERU	McCANN LIMA
PEPITO	GFR MEDIA	PUERTO RICO	McCANN San Juan / HAROLD JESSURUN San Juan

C01 (Use of Digital Platforms)
DON’T LOOK AWAY	USHER	BRAZIL	AKQA São Paulo
WORDS TO WATCH	EASY WAY LANGUAGE CENTER	BRAZIL	LDC São Paulo
THE BIG DATA TAKEDOWN	ACTIONEARTH.ORG	PERU	CIRCUS GREY Lima
COLORMAPS	PPG COMEX	MEXICO	J. WALTER THOMPSON MEXICO Mexico City / GOOGLE THE ZOO Mexico City

C02 (Use of Mobile )
CALL CENTER	ANHEUSER-BUSCH INBEV MEXICO	MEXICO	J. WALTER THOMPSON MEXICO Mexico City
VIGILANT WALLPAPERS	JEEP	BRAZIL	LEO BURNETT TAILOR MADE São Paulo

C03 (Use of Social Platforms)
POLICE VS DELIVERIES	JÓVENES CONTRA LA VIOLENCIA	GUATEMALA	OGILVY GUATEMALA
MANBOOBS	MACMA	ARGENTINA	DAVID Buenos Aires
SAMSUNG GALAXY SURFBOARD	SAMSUNG	BRAZIL	LEO BURNETT TAILOR MADE São Paulo

C04 (Co-Creation & User Generated Content )
WHAT FAMILY MEANS	HOUAISS DICTIONARY	BRAZIL	NBS Rio de Janeiro
MASHIMACHINE	4PELAGATOS.COM	MEXICO	LEO BURNETT MÉXICO
SNAP KING	BURGER KING ARGENTINA	ARGENTINA	DAVID Buenos Aires

E01 (Integrated Campaign led by Promo & Activation)
THE LUCK OF BEING CHILEAN	POLLA CHILENA DE BENEFICIENCIA	CHILE	PROLAM Y&R Santiago

E02 (Low Budget Campaign)
SNAP KING	BURGER KING ARGENTINA	ARGENTINA	DAVID Buenos Aires
THE BULLETPEN	MINISTRY OF NATIONAL EDUCATION COLOMBIA	COLOMBIA	McCANN COLOMBIA Bogotá