Gran presencia latina en el shortlist de PR, conformado por un total de 239 piezas. Los países latinos que aparecen en la siguiente lista son: Brasil, Argentina, Colombia, Costa Rica, Puerto Rico, Perú, República Dominicana y México. México está representado por Grey México, con su pieza Paper Glasses.
Title | Client | Country | Agency |
A04 (Healthcare & Wellbeing) | |||
NIVEA DOLL | BDF NIVEA BRASIL | BRAZIL | FCB BRASIL São Paulo |
A09 (Media & Publications) | |||
PEPITO | GFR MEDIA | PUERTO RICO | McCANN San Juan / HAROLD JESSURUN San Juan |
A12 (Commercial Public Services) | |||
PLANT LAMP | UNIVERSITY OF ENGINEERING AND TECHNOLOGY | PERU | FCB MAYO Lima |
PAPER GLASSES | SAVE THE CHILDREN AND SANTILLANA | MEXICO | GREY MÈXICO Mexico City |
A13 (Public Sector) | |||
THE BULLETPEN | MINISTRY OF NATIONAL EDUCATION COLOMBIA | COLOMBIA | McCANN COLOMBIA Bogotá |
A14 (Charity & not for Profit) | |||
MANBOOBS | MACMA | ARGENTINA | DAVID Buenos Aires |
B01 (Corporate Communication & Reputation Management ) | |||
THE PAYBACK DINNER | RECLAME AQUI | BRAZIL | GREY BRAZIL São Paulo |
VALENTINE’S GAY | O BOTICÁRIO | BRAZIL | ALMAPBBDO São Paulo |
B02 (Public Affairs & Lobbying) | |||
FIRST PRESIDENTIAL DEBATE | ARGENTINA DEBATE | ARGENTINA | BBDO ARGENTINA Buenos Aires |
DIGGERS AGAINST INJUSTICE | EL FARO | EL SALVADOR | PUBLICIDAD COMERCIAL LOWE EL SALVADOR Antiguo Cuscatlán |
B04 (Business Citizenship / Corporate Responsibility) | |||
END THE SILENCE | LA SIRENA | DOMINICAN REPUBLIC | PAGÉS BBDO Santo Domingo |
LET GIRLS BE GIRLS | PROCTER & GAMBLE | ARGENTINA | GREY ARGENTINA Buenos Aires / GREY MELBOURNE |
B05 (Business Citizenship / Environmental ) | |||
VULTURES WARN | USAID PERU | PERU | FCB MAYO Lima |
B08 (Events & Stunts ) | |||
EXCHANGE PROGRAMS | UNICEF – UNITED NATIONS CHILDREN’S FUND | BRAZIL | OGILVY BRASIL São Paulo |
NIVEA DOLL | BDF NIVEA BRASIL | BRAZIL | FCB BRASIL São Paulo |
B10 (Celebrity Endorsement) | |||
THE LAST MASK | NATALIA PONCE DE LEON FOUNDATION | COLOMBIA | J. WALTER THOMPSON COLOMBIA Bogotá |
END THE SILENCE | LA SIRENA | DOMINICAN REPUBLIC | PAGÉS BBDO Santo Domingo |
B11 (Sponsorship & Partnership) | |||
PAPER GLASSES | SAVE THE CHILDREN AND SANTILLANA | MEXICO | GREY MÈXICO Mexico City |
B13 (Brand Voice & Strategic Storytelling) | |||
BEAUTY – SKIN DEEP | UNILEVER | BRAZIL | IN PRESS PORTER NOVELLI São Paulo |
B14 (Content-led Engagement & Marketing) | |||
THE MINDCHANGER WORKOUT | RIO 2016 | BRAZIL | OGILVY BRASIL São Paulo |
MANBOOBS | MACMA | ARGENTINA | DAVID Buenos Aires |
C02 (Social Community Building / Management) | |||
MANBOOBS | MACMA | ARGENTINA | DAVID Buenos Aires |
C03 (Audience Targeting / Engagement Strategies) | |||
THE MINDCHANGER WORKOUT | RIO 2016 | BRAZIL | OGILVY BRASIL São Paulo |
C04 (Influencer Communication & Social Amplification) | |||
THE LAST MASK | NATALIA PONCE DE LEON FOUNDATION | COLOMBIA | J. WALTER THOMPSON COLOMBIA Bogotá |
MY TWITTER PASSWORD IS 060114 | INSTITUTO DE LA MEMORIA & APEAD | PERU | McCANN LIMA |
C05 (Response / Real-time Activity) | |||
THE SECOND SCOREBOARD | TELETICA, INAMU, FEDEFUTBOL | COSTA RICA | J. WALTER THOMPSON COSTA RICA San José |
C07 (Innovative Use of Social Media ) | |||
THE SECOND SCOREBOARD | TELETICA, INAMU, FEDEFUTBOL | COSTA RICA | J. WALTER THOMPSON COSTA RICA San José |
MANBOOBS | MACMA | ARGENTINA | DAVID Buenos Aires |
D01 (Research, Data Analytics & Insight Generation) | |||
MIRRORS OF RACISM | NGO CRIOLA | BRAZIL | W3HAUS São Paulo |
E02 (Territory Marketing & Communication) | |||
CHOCÓ TO DANCE | JPGC FOUNDATION | COLOMBIA | MULLENLOWE SSP3 Bogotá D.C. |
THE BULLETPEN | MINISTRY OF NATIONAL EDUCATION COLOMBIA | COLOMBIA | McCANN COLOMBIA Bogotá |
G01 (Integrated Campaign led by PR) | |||
THE LAST MASK | NATALIA PONCE DE LEON FOUNDATION | COLOMBIA | J. WALTER THOMPSON COLOMBIA Bogotá |
G02 (Costs / Creative Performance PR Campaign) | |||
BEAUTY – SKIN DEEP | UNILEVER | BRAZIL | IN PRESS PORTER NOVELLI São Paulo |
PINEDO | NETFLIX | ARGENTINA | CIRCUS BA Buenos Aires |
Shortlist completo: PR Lions Shortlist
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