Fuerte presencia latina en el shortlist de la categoría Outdoor de Cannes Lions 2016, con presencia de Argentina, Brasil, Chile, Puerto Rico, Venezuela, Colombia, Costa Rica, Chile, Perú y México. Por México aparecen las agencias: (anónimo), Publicis, Y & R y Grey.
| Title | Client | Entrant Company | Country |
| A01 (Food) | |||
| WATERMELON | ORIGEN ORGÂNICOS | Y&R SÃO PAULO | BRAZIL |
| STRAWBERRY | ORIGEN ORGÂNICOS | Y&R SÃO PAULO | BRAZIL |
| LETTUCE | ORIGEN ORGÂNICOS | Y&R SÃO PAULO | BRAZIL |
| LIONS | DULCES ANÁHUAC | (ANÓNIMO) Mexico City | MEXICO |
| MARTIANS | DULCES ANÁHUAC | (ANÓNIMO) Mexico City | MEXICO |
| PIRANHA | DULCES ANÁHUAC | (ANÓNIMO) Mexico City | MEXICO |
| A02 (Drinks ) | |||
| ATHLETICS | GRUPO PETRÓPOLIS | Y&R SÃO PAULO | BRAZIL |
| SWIMMING | GRUPO PETRÓPOLIS | Y&R SÃO PAULO | BRAZIL |
| LOOK LEFT | JDE | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| A04 (Cosmetics, Toiletries, Healthcare & Pharmacy) | |||
| YOUR HAIR STAYS: SOCCER | GARNIER | PUBLICIS MEXICO Mexico City | MEXICO |
| A06 (Clothing, Footwear & Accessories) | |||
| SAMBA | SÃO PAULO ALPARGATAS | ALMAPBBDO São Paulo | BRAZIL |
| FUTEBOL | SÃO PAULO ALPARGATAS | ALMAPBBDO São Paulo | BRAZIL |
| BOSSA NOVA | SÃO PAULO ALPARGATAS | ALMAPBBDO São Paulo | BRAZIL |
| ARARA | SÃO PAULO ALPARGATAS | ALMAPBBDO São Paulo | BRAZIL |
| PIER | SÃO PAULO ALPARGATAS | ALMAPBBDO São Paulo | BRAZIL |
| A08 (Cars & Automotive Products & Services) | |||
| BLUE GATE | MAN LATIN AMERICA | ALMAPBBDO São Paulo | BRAZIL |
| GREEN GATE | MAN LATIN AMERICA | ALMAPBBDO São Paulo | BRAZIL |
| VOLVO «AIRBAG» CYCLIST | VOLVO MÉXICO | GREY MÈXICO Mexico City | MEXICO |
| VOLVO «AIRBAG» PEDESTRIAN | VOLVO MÉXICO | GREY MÈXICO Mexico City | MEXICO |
| VOLVO «AIRBAG» RUNNER | VOLVO MÉXICO | GREY MÈXICO Mexico City | MEXICO |
| BIG MAC | MC DONALD’S | DDB BRASIL São Paulo | BRAZIL |
| MCCHICKEN | MC DONALD’S | DDB BRASIL São Paulo | BRAZIL |
| MCFISH | MC DONALD’S | DDB BRASIL São Paulo | BRAZIL |
| A10 (Travel & Transport) | |||
| ENDLESS TRIP 1 | EXPEDIA.MX | Y&R MEXICO | MEXICO |
| ENDLESS TRIP 2 | EXPEDIA.MX | Y&R MEXICO | MEXICO |
| ENDLESS TRIP 3 | EXPEDIA.MX | Y&R MEXICO | MEXICO |
| ENDLESS TRIP 4 | EXPEDIA.MX | Y&R MEXICO | MEXICO |
| A12 (Media & Publications) | |||
| JAWS SCENE REPETITION – VIDEO ON DEMAND | VTR – CABLE TV | GREY CHILE Santiago | CHILE |
| THE SHINING SCENE REPETITION – VIDEO ON DEMAND | VTR – CABLE TV | GREY CHILE Santiago | CHILE |
| A17 (Charities, Public Health & Safety, Public Sector & Awareness Messages) | |||
| SKYLINE | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| ICEBERG | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| DUNES | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| WHITE FACE | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| GREY FACE | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| BLACK FACE | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| B01 (Food) | |||
| CHOCOLATE | FREDDO | Y&R SÃO PAULO | BRAZIL |
| MINT | FREDDO | Y&R SÃO PAULO | BRAZIL |
| STRAWBERRY | FREDDO | Y&R SÃO PAULO | BRAZIL |
| UNCONDITIONAL KISSES | HERSHEY’S | Y&R San Juan | PUERTO RICO |
| FIRST KISS | HERSHEY’S | Y&R San Juan | PUERTO RICO |
| LOVING KISS | HERSHEY’S | Y&R San Juan | PUERTO RICO |
| FOREVER KISS | HERSHEY’S | Y&R San Juan | PUERTO RICO |
| B02 (Drinks ) | |||
| MANSION | CAFÉ CARIBE | PROLAM Y&R Santiago | CHILE |
| CHURCH | CAFÉ CARIBE | PROLAM Y&R Santiago | CHILE |
| RESTAURANT | CAFÉ CARIBE | PROLAM Y&R Santiago | CHILE |
| B03 (Household Goods) | |||
| MAN | CPPQ | FAHRENHEIT DDB Lima | PERU |
| COUPLE | CPPQ | FAHRENHEIT DDB Lima | PERU |
| MOOSE | COLSUBSIDIO SUPERMARKETS | MULLENLOWE SSP3 Bogotá D.C. | COLOMBIA |
| B04 (Cosmetics, Toiletries, Healthcare & Pharmacy) | |||
| .MP3 | BAYER | ALMAPBBDO São Paulo | BRAZIL |
| .DOC | BAYER | ALMAPBBDO São Paulo | BRAZIL |
| .MOV | BAYER | ALMAPBBDO São Paulo | BRAZIL |
| WAR | BAYER | ALMAPBBDO São Paulo | BRAZIL |
| GLOBAL WARMING | BAYER | ALMAPBBDO São Paulo | BRAZIL |
| B05 (Miscellaneous) | |||
| EAGLE | HASBRO COLOMBIA | DDB COLOMBIA Bogotá | COLOMBIA |
| SAILOR | HASBRO COLOMBIA | DDB COLOMBIA Bogotá | COLOMBIA |
| B08 (Cars & Automotive Products & Services) | |||
| GRANDPA | NEUMEN | J. WALTER THOMPSON ARGENTINA Buenos Aires | ARGENTINA |
| WEDDING | NEUMEN | J. WALTER THOMPSON ARGENTINA Buenos Aires | ARGENTINA |
| SEVENTEEN | NEUMEN | J. WALTER THOMPSON ARGENTINA Buenos Aires | ARGENTINA |
| VOLVO «AIRBAG» CYCLIST | VOLVO MÉXICO | GREY MÈXICO Mexico City | MEXICO |
| VOLVO «AIRBAG» PEDESTRIAN | VOLVO MÉXICO | GREY MÈXICO Mexico City | MEXICO |
| VOLVO «AIRBAG» RUNNER | VOLVO MÉXICO | GREY MÈXICO Mexico City | MEXICO |
| PLANE | FORD ARGENTINA | BLUE HIVE Buenos Aires | ARGENTINA |
| CRUISE | FORD ARGENTINA | BLUE HIVE Buenos Aires | ARGENTINA |
| B12 (Media & Publications) | |||
| GULLIVER | PENGUIN COMPANHIA DAS LETRAS | Y&R SÃO PAULO | BRAZIL |
| SCARLET | PENGUIN COMPANHIA DAS LETRAS | Y&R SÃO PAULO | BRAZIL |
| GATSBY | PENGUIN COMPANHIA DAS LETRAS | Y&R SÃO PAULO | BRAZIL |
| GEORGE HARRISON | KISS FM | ALMAPBBDO São Paulo | BRAZIL |
| DAVID GILMOUR | KISS FM | ALMAPBBDO São Paulo | BRAZIL |
| JIM MORRISON | KISS FM | ALMAPBBDO São Paulo | BRAZIL |
| WATCHMAKER | ESPN | AFRICA São Paulo | BRAZIL |
| SHOEMAKER | ESPN | AFRICA São Paulo | BRAZIL |
| B13 (Financial Products & Services) | |||
| GERMANY/NETHERLANDS | VISA | ALMAPBBDO São Paulo | BRAZIL |
| JAMAICA/SCOTLAND | VISA | ALMAPBBDO São Paulo | BRAZIL |
| SWEDEN/SWITZERLAND | VISA | ALMAPBBDO São Paulo | BRAZIL |
| SOCIABILITY | BANCO DE CHILE | PROLAM Y&R Santiago | CHILE |
| INSECTS | BANCO DE CHILE | PROLAM Y&R Santiago | CHILE |
| B14 (Business Products & Services) | |||
| CHARLES | GETTY IMAGES | ALMAPBBDO São Paulo | BRAZIL |
| ANGELA | GETTY IMAGES | ALMAPBBDO São Paulo | BRAZIL |
| FRANCIS | GETTY IMAGES | ALMAPBBDO São Paulo | BRAZIL |
| PRODUCT | GETTY IMAGES | OGILVY & MATHER CHILE Santiago | CHILE |
| EXECUTIVE | GETTY IMAGES | OGILVY & MATHER CHILE Santiago | CHILE |
| B17 (Charities, Public Health & Safety, Public Sector & Awareness Messages) | |||
| SICILIA | ACNUR/UNHCR – THE UN REFUGEE AGENCY | AFRICA São Paulo | BRAZIL |
| PARIS | ACNUR/UNHCR – THE UN REFUGEE AGENCY | AFRICA São Paulo | BRAZIL |
| C01 (Static Digital Billboards / Posters) | |||
| MC CODE | MC DONALD’S | DDB BRASIL São Paulo | BRAZIL |
| C03 (Interactive & Dynamic Billboards / Posters) | |||
| SAMSUNG GALAXY SURFBOARD | SAMSUNG | LEO BURNETT TAILOR MADE São Paulo | BRAZIL |
| C05 (Ambient Experiential & Immersive Digital) | |||
| MAGIC WORDS – THE BOOTH | HP | ALMAPBBDO São Paulo | BRAZIL |
| D02 (Small Scale Special Solutions) | |||
| #LEYDEMIERDA (#SHITLAW) | TERRITORIO DE ZAGUATES | GARNIER BBDO COMUNIDAD San José | COSTA RICA |
| D03 (Special Build) | |||
| THE MOSQUITO KILLER BILLBOARD | POSTERSCOPE | NBS Rio de Janeiro | BRAZIL |
| D04 (Live Advertising and Events) | |||
| FAREWELL TO THE FOREST | UNILEVER | DAVID Buenos Aires | ARGENTINA |
| THE FAIREST NIGHT OF ALL | AB INBEV | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA |
| THE MINDCHANGER WORKOUT | RIO 2016 | OGILVY BRASIL São Paulo | BRAZIL |
| D05 (Interactive Outdoor Experiences) | |||
| LIFESAVER BACKPACK | LUKI | J. WALTER THOMPSON COLOMBIA Bogotá | COLOMBIA |
| D06 (Transit) | |||
| THE INVISIBLE POLICE | ALCALDÍA EL HATILLO | J. WALTER THOMPSON CARACAS | VENEZUELA |
| E01 (Use of Adapted Billboards / Posters) | |||
| MERCADO FOR RENT | MERCADO MAGAZINE | J. WALTER THOMPSON ARGENTINA Buenos Aires | ARGENTINA |
| A BOOK IN ONE SHOT | JDE | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| E02 (Use of Ambient Outdoor ) | |||
| DONOR CAR | CUCAIBA | J. WALTER THOMPSON ARGENTINA Buenos Aires | ARGENTINA |
| FLIGHTS | EL CRONISTA COMERCIAL | GREY ARGENTINA Buenos Aires | ARGENTINA |
| MIRRORS OF RACISM | NGO CRIOLA | W3HAUS São Paulo | BRAZIL |
| E03 (Use of Digital Outdoor) | |||
| INVISIBLE PLAYERS – DIGITAL OUTDOOR | ESPN | AFRICA São Paulo | BRAZIL |
| F01 (Copywriting) | |||
| 14 YEARS | MARS PET | ALMAPBBDO São Paulo | BRAZIL |
| F02 (Art Direction) | |||
| CHARLES | GETTY IMAGES | ALMAPBBDO São Paulo | BRAZIL |
| SAMBA | SÃO PAULO ALPARGATAS | ALMAPBBDO São Paulo | BRAZIL |
| PIER | SÃO PAULO ALPARGATAS | ALMAPBBDO São Paulo | BRAZIL |
| FUTEBOL | SÃO PAULO ALPARGATAS | ALMAPBBDO São Paulo | BRAZIL |
| PIN UP | SÃO PAULO ALPARGATAS | ALMAPBBDO São Paulo | BRAZIL |
| ARARA | SÃO PAULO ALPARGATAS | ALMAPBBDO São Paulo | BRAZIL |
| WHITE FACE | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| GREY FACE | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| BLACK FACE | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| FIRST KISS | HERSHEY’S | Y&R San Juan | PUERTO RICO |
| LOVING KISS | HERSHEY’S | Y&R San Juan | PUERTO RICO |
| JAWS SCENE REPETITION – VIDEO ON DEMAND | VTR – CABLE TV | GREY CHILE Santiago | CHILE |
| THE SHINING SCENE REPETITION – VIDEO ON DEMAND | VTR – CABLE TV | GREY CHILE Santiago | CHILE |
| ANGELA | GETTY IMAGES | ALMAPBBDO São Paulo | BRAZIL |
| BONDINHO | SÃO PAULO ALPARGATAS | ALMAPBBDO São Paulo | BRAZIL |
| A BOOK IN ONE SHOT | JDE | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| F03 (Illustration) | |||
| ICECREAM | COLGATE | Y&R SÃO PAULO | BRAZIL |
| APPLE | COLGATE | Y&R SÃO PAULO | BRAZIL |
| PINEAPPLE | COLGATE | Y&R SÃO PAULO | BRAZIL |
| WAR | BAYER | ALMAPBBDO São Paulo | BRAZIL |
| GLOBAL WARMING | BAYER | ALMAPBBDO São Paulo | BRAZIL |
| DUNES | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| WHITE FACE | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| GREY FACE | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| BLACK FACE | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| ART NEVER FORGETS | ESCOLA PANAMERICANA DE ARTE E DESIGN | ALMAPBBDO São Paulo | BRAZIL |
| PINBALL | FERRERO ROCHER, ARGENTINA | LA COMUNIDAD Buenos Aires | ARGENTINA |
| ROLLER COASTER | FERRERO ROCHER, ARGENTINA | LA COMUNIDAD Buenos Aires | ARGENTINA |
| F04 (Photography) | |||
| HUNTER | HP | ALMAPBBDO São Paulo | BRAZIL |
| ARTISAN | HP | ALMAPBBDO São Paulo | BRAZIL |
| G01 (Integrated Campaign led by Outdoor) | |||
| THE FAIREST NIGHT OF ALL | AB INBEV | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA |
Shortlist completo: Outdoor Lions Shortlist
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