Gran presencia latina en el shortlist de Media en Cannes Lions 2016. Brasil, Argentina, México, Perú, Guatemala, Puerto Rico, Costa Rica, República Dominicana y Ecuador aparecen entre los finalistas. «MASHIMACHINE» de Leo Burnett México y «STALLONE BAX» de Nomades buscarán darle un par de Leones más a la delegación mexicana.
Title | Client | Country | Agency |
A01 (Food & Drinks ) | |||
WHERE IS MY OTORONGO? | BACKUS SABMILLER | PERU | FCB MAYO Lima |
FRONT PAGE PACK | CIA CACIQUE DE CAFÉ SOLUVEL | BRAZIL | LEW’LARATBWA São Paulo |
A02 (Fast Moving Consumer Goods ) | |||
BREAKING NEWS | HENKEL | GUATEMALA | OGILVY GUATEMALA |
A10 (Commercial Public Services) | |||
38 YEARS LATER | TRIPLE S | PUERTO RICO | J. WALTER THOMPSON PUERTO RICO San Juan |
A12 (Public Health & Safety) | |||
VULTURES WARN | USAID PERU | PERU | FCB MAYO Lima |
SAVING HANDS | LALCEC | ARGENTINA | J. WALTER THOMPSON ARGENTINA Buenos Aires |
CANCER UNCENSORED | GOLLO | COSTA RICA | McCANN SAN JOSE San Jose |
A13 (Public Sector & Awareness Messages) | |||
THE SECOND SCOREBOARD | TELETICA, INAMU, FEDEFUTBOL | COSTA RICA | J. WALTER THOMPSON COSTA RICA San José |
END THE SILENCE | LA SIRENA | DOMINICAN REPUBLIC | PAGÉS BBDO Santo Domingo |
CAR WATCH | NATIONAL TRANSIT POLICE | ECUADOR | MARURI GREY Guayaquil |
MIRRORS OF RACISM | NGO CRIOLA | BRAZIL | W3HAUS São Paulo |
B01 (Use of Screens) | |||
CANCER UNCENSORED | GOLLO | COSTA RICA | McCANN SAN JOSE San Jose |
SAVING HANDS | LALCEC | ARGENTINA | J. WALTER THOMPSON ARGENTINA Buenos Aires |
DOG CHANNEL | MARS PET | BRAZIL | ALMAPBBDO São Paulo |
B02 (Use of Audio Platforms) | |||
SONGS OF VIOLENCE | ESTADAO DIGITAL | BRAZIL | FCB BRASIL São Paulo |
TELL ME MY TALE | CRISOL | PERU | OGILVY & MATHER PERU Lima |
TRUTH DETECTOR | 89 FM | BRAZIL | DDB BRASIL São Paulo |
B03 (Use of Print) | |||
FRONT PAGE PACK | CIA CACIQUE DE CAFÉ SOLUVEL | BRAZIL | LEW’LARATBWA São Paulo |
PEPITO | GFR MEDIA | PUERTO RICO | McCANN San Juan / HAROLD JESSURUN San Juan |
B04 (Use of Outdoor) | |||
MIRRORS OF RACISM | NGO CRIOLA | BRAZIL | W3HAUS São Paulo |
B06 (Use of Ambient Media: Large Scale) | |||
ALZHEIMER ATM | BANCO SANTA FE | ARGENTINA | DHÉLET Y&R LATAM Buenos Aires |
B07 (Use of Events ) | |||
A SPECIAL ATHLETE | PEPSICO | PUERTO RICO | J. WALTER THOMPSON PUERTO RICO San Juan |
END THE SILENCE | LA SIRENA | DOMINICAN REPUBLIC | PAGÉS BBDO Santo Domingo |
B08 (Use of Stunts ) | |||
BEHIND THE T-SHIRT | IBCC | BRAZIL | OGILVY BRASIL São Paulo |
TESTIMONIES | FUNDACIÓN HUÉSPED | ARGENTINA | WUNDERMAN BUENOS AIRES |
C01 (Use of Digital Platforms) | |||
DON’T LOOK AWAY | USHER | BRAZIL | AKQA São Paulo |
THE BIG DATA TAKEDOWN | ACTIONEARTH.ORG | PERU | CIRCUS GREY Lima |
VIGILANT WALLPAPERS | JEEP | BRAZIL | LEO BURNETT TAILOR MADE São Paulo |
UNFORGETTABLE COSTA RICA | PANIAMOR | COSTA RICA | GARNIER BBDO COMUNIDAD San José |
C03 (Use of Social Platforms) | |||
MISSING TAG | MISSING CHILDREN | ARGENTINA | OMD ARGENTINA Buenos Aires / TRIBAL ARGENTINA Buenos Aires |
MASHIMACHINE | 4PELAGATOS.COM | MEXICO | LEO BURNETT MÉXICO |
MANBOOBS | MACMA | ARGENTINA | DAVID Buenos Aires |
KIDSBOOK COLLECTION | ITAU BANK | BRAZIL | AFRICA São Paulo |
D01 (Use of Data) | |||
SONGS OF VIOLENCE | ESTADAO DIGITAL | BRAZIL | FCB BRASIL São Paulo |
ROMEO REBOOT | AXE | BRAZIL | CUBOCC São Paulo |
E01 (Use of Brand or Product Integration into a Programme or Platform) | |||
THE SECOND SCOREBOARD | TELETICA, INAMU, FEDEFUTBOL | COSTA RICA | J. WALTER THOMPSON COSTA RICA San José |
#DONATEFORPRISCILA | CLUBE SANGUE BOM | BRAZIL | LEO BURNETT TAILOR MADE São Paulo |
E02 (Use of Co-Creation & User Generated Content ) | |||
MASHIMACHINE | 4PELAGATOS.COM | MEXICO | LEO BURNETT MÉXICO |
STALLONE BAX | HEINEKEN MEXICO | MEXICO | NOMADES Mexico City |
E03 (Use of Branded Content created for Digital or Social Media) | |||
THE MINDCHANGER WORKOUT | RIO 2016 | BRAZIL | OGILVY BRASIL São Paulo |
DON’T LOOK AWAY | USHER | BRAZIL | AKQA São Paulo |
MANBOOBS | MACMA | ARGENTINA | DAVID Buenos Aires |
Shortlist completo: Media Lions Shortlist
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