Gran presencia latina en el shortlist de Entertainment. Brasil aparece con 7 finalistas, Argentina 3, Puerto Rico 2 y Colombia, México, Panamá y Perú, 1 por país. «MASHIMACHINE» es la pieza de Leo Burnett México que busca obtener un León más para la delegación nacional.
Title | Client | Country | Agency |
A01 (Cinema & Theatrical: Fiction Film) | |||
CANDIES | TARJETA NARANJA | ARGENTINA | BBDO ARGENTINA Buenos Aires |
A07 (TV & Broadcast: Non-Fiction 15 minutes or under in Length) | |||
BEHIND THE T-SHIRT | IBCC | BRAZIL | OGILVY BRASIL São Paulo |
A13 (Online: Non-Fiction 15 minutes or under in Length) | |||
MAGIC WORDS – THE DOCUMENTARY | HP | BRAZIL | ALMAPBBDO São Paulo |
CHAMKI: THE GIRL FROM THE FUTURE | UNILEVER GLOBAL | COLOMBIA | MULLENLOWE SSP3 Bogotá D.C. / MULLENLOWE LINTAS GROUP INDIA Mumbai |
A17 (Use of Brand/Product Integration into Existing Content) | |||
38 YEARS LATER | TRIPLE S | PUERTO RICO | J. WALTER THOMPSON PUERTO RICO San Juan |
A21 (Audio Content in Branded Entertainment) | |||
TRUTH DETECTOR | 89 FM | BRAZIL | DDB BRASIL São Paulo |
B01 (Talent: Visual Storytelling) | |||
BEHIND THE T-SHIRT | IBCC | BRAZIL | OGILVY BRASIL São Paulo |
B02 (Talent: Live Experience) | |||
LET GIRLS BE GIRLS | PROCTER & GAMBLE | ARGENTINA | GREY ARGENTINA Buenos Aires / GREY MELBOURNE |
C01 (Live Brand Experience) | |||
THE MUTE PERFORMANCE | BBVA | PERU | FAHRENHEIT DDB Lima |
C02 (Digital Brand Experience ) | |||
MASHIMACHINE | 4PELAGATOS.COM | MEXICO | LEO BURNETT MÉXICO Mexico City |
C03 (Social Brand Experience) | |||
THE TWEETING POTHOLE | MEDCOM | PANAMA | P4 OGILVY&MATHER Panama City |
PINLIST | TOK&STOK | BRAZIL | DDB BRASIL São Paulo |
C07 (Use of Brand/Product Integration into an Existing Brand Experience) | |||
PEPITO | GFR MEDIA | PUERTO RICO | McCANN San Juan / HAROLD JESSURUN San Juan |
E01 (Visual Storytelling in Sports Entertainment) | |||
CONVERSOS | TYC SPORTS | ARGENTINA | MERCADO MCCANN Buenos Aires |
E04 (Social in Sports Entertainment) | |||
ETO´O | BRAZIL | WIEDEN + KENNEDY São Paulo | |
E06 (Cross Channel Sports Entertainment) | |||
INVISIBLE PLAYERS | ESPN | BRAZIL | AFRICA São Paulo |
Shortlist completo: Entertainment Lions
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