En una larga lista de 293 piezas buscando ganar un León, por la región latinoamericana destacan Brasil, Argentina, Colombia y México. También aparecen Perú, Ecuador, Puerto Rico, República Dominicana y Costa Rica. Por México aparecen en el shortlist solo dos agencias: Leo Burnett y Grey.
| Title | Client | Country | Agency |
| A01 (Food & Drinks ) | |||
| THE FAIREST NIGHT OF ALL | AB INBEV | ARGENTINA | DEL CAMPO SAATCHI & SAATCHI Buenos Aires |
| THE REAL ICE COLD COCA-COLA. | COCA-COLA. | COLOMBIA | OGILVY & MATHER COLOMBIA Bogotá |
| A02 (Fast Moving Consumer Goods ) | |||
| PINLIST | TOK&STOK | BRAZIL | DDB BRASIL São Paulo |
| A07 (Media & Publications) | |||
| MASHIMACHINE | 4PELAGATOS.COM | MEXICO | LEO BURNETT MÉXICO |
| A08 (Financial Products & Services) | |||
| 38 YEARS LATER | TRIPLE S | PUERTO RICO | J. WALTER THOMPSON PUERTO RICO San Juan |
| A09 (Business Products & Services) | |||
| ENDLESS POSSIBILITIES | GETTY IMAGES | BRAZIL | ALMAPBBDO São Paulo |
| EMERGENCY PIN CODE | SEKRON SECURITY SYSTEMS | BRAZIL | GREY BRAZIL São Paulo |
| A10 (Commercial Public Services) | |||
| PAPER GLASSES | SAVE THE CHILDREN AND SANTILLANA | MEXICO | GREY MÈXICO Mexico City |
| A11 (Corporate Image) | |||
| THE PAYBACK DINNER | RECLAME AQUI | BRAZIL | GREY BRAZIL São Paulo |
| LIFESAVER BACKPACK | LUKI | COLOMBIA | J. WALTER THOMPSON COLOMBIA Bogotá |
| A12 (Public Health & Safety) | |||
| CANCER UNCENSORED | GOLLO | COSTA RICA | McCANN SAN JOSE San Jose |
| BRICKS FROM MARIANA | TIJOLOS DE MARIANA | BRAZIL | GREY BRAZIL São Paulo |
| PEPITO | GFR MEDIA | PUERTO RICO | McCANN San Juan / HAROLD JESSURUN San Juan |
| MANBOOBS | MACMA | ARGENTINA | DAVID Buenos Aires |
| A13 (Public Sector & Awareness Messages) | |||
| #IMMIGRANT | REFUGEES UNITED (REFUNITE) | BRAZIL | LDC São Paulo |
| THE INVISIBLE CHILDREN YEARBOOK | REINSERTA | MEXICO | LEO BURNETT MÉXICO |
| MIRRORS OF RACISM | NGO CRIOLA | BRAZIL | W3HAUS São Paulo |
| A14 (Charities & Appeals) | |||
| THE LAST MASK | NATALIA PONCE DE LEON FOUNDATION | COLOMBIA | J. WALTER THOMPSON COLOMBIA Bogotá |
| #DONATEFORPRISCILA | CLUBE SANGUE BOM | BRAZIL | LEO BURNETT TAILOR MADE São Paulo |
| B01 (Flat Mailing) | |||
| TESTIMONIES | FUNDACIÓN HUÉSPED | ARGENTINA | WUNDERMAN BUENOS AIRES |
| BRICKS FROM MARIANA | TIJOLOS DE MARIANA | BRAZIL | GREY BRAZIL São Paulo |
| THE BULLETPEN | MINISTRY OF NATIONAL EDUCATION COLOMBIA | COLOMBIA | McCANN COLOMBIA Bogotá |
| B03 (Use of Ambient Media: Small Scale) | |||
| PROTECTIVE BUCKET | LA FABRIL | BRAZIL | GREY BRAZIL São Paulo |
| PAPER GLASSES | SAVE THE CHILDREN AND SANTILLANA | MEXICO | GREY MÈXICO Mexico City |
| B04 (Use of Ambient Media: Large Scale) | |||
| MAGIC WORDS – THE BOOTH | HP | BRAZIL | ALMAPBBDO São Paulo |
| FLIGHTS | EL CRONISTA COMERCIAL | ARGENTINA | GREY ARGENTINA Buenos Aires |
| B05 (Use of Broadcast) | |||
| TRUTH DETECTOR | 89 FM | BRAZIL | DDB BRASIL São Paulo |
| C01 (Use of Digital Platforms) | |||
| DON’T LOOK AWAY | USHER | BRAZIL | AKQA São Paulo |
| MASHIMACHINE | 4PELAGATOS.COM | MEXICO | LEO BURNETT MÉXICO |
| C02 (Use of Mobile ) | |||
| DONATE THE BARS | ATADOS | BRAZIL | J. WALTER THOMPSON BRAZIL São Paulo |
| LIFE SIGNAL | UNACEM | PERU | CIRCUS GREY Lima |
| SAMSUNG GALAXY SURFBOARD | SAMSUNG | BRAZIL | LEO BURNETT TAILOR MADE São Paulo |
| C03 (Use of Social Platforms) | |||
| #IMMIGRANT | REFUGEES UNITED (REFUNITE) | BRAZIL | LDC São Paulo |
| FLIGHTS | EL CRONISTA COMERCIAL | ARGENTINA | GREY ARGENTINA Buenos Aires |
| MANBOOBS | MACMA | ARGENTINA | DAVID Buenos Aires |
| C04 (Response / Real-time Activity) | |||
| END THE SILENCE | LA SIRENA | DOMINICAN REPUBLIC | PAGÉS BBDO Santo Domingo |
| #THEDUDEWITHTHECRATES | CERVECERÍA Y MALTERÍA QUILMES | ARGENTINA | CIRCUS BA Buenos Aires |
| C05 (Co-Creation & User Generated Content ) | |||
| DONATE THE BARS | ATADOS | BRAZIL | J. WALTER THOMPSON BRAZIL São Paulo |
| LET GIRLS BE GIRLS | PROCTER & GAMBLE | ARGENTINA | GREY ARGENTINA Buenos Aires / GREY MELBOURNE |
| MASHIMACHINE | 4PELAGATOS.COM | MEXICO | LEO BURNETT MÉXICO |
| SPECIAL SPONSORS | SPECIAL OLYMPICS | COLOMBIA | LEO BURNETT COLOMBIA Bogotá |
| D01 (Use of Data) | |||
| LIFE SIGNAL | UNACEM | PERU | CIRCUS GREY Lima |
| MIRRORS OF RACISM | NGO CRIOLA | BRAZIL | W3HAUS São Paulo |
| E01 (Acquisitions) | |||
| 38 YEARS LATER | TRIPLE S | PUERTO RICO | J. WALTER THOMPSON PUERTO RICO San Juan |
| E02 (Retention) | |||
| THE FAIREST NIGHT OF ALL | AB INBEV | ARGENTINA | DEL CAMPO SAATCHI & SAATCHI Buenos Aires |
| GASCALE | MABE | ECUADOR | MARURI GREY Guayaquil |
| HAGGLERS | AB INBEV | ARGENTINA | DEL CAMPO SAATCHI & SAATCHI Buenos Aires |
| F02 (Art Direction / Design ) | |||
| THE REAL ICE COLD COCA-COLA. | COCA-COLA. | COLOMBIA | OGILVY & MATHER COLOMBIA Bogotá |
| LIFESAVER BACKPACK | LUKI | COLOMBIA | J. WALTER THOMPSON COLOMBIA Bogotá |
| THE GIFT BOTTLE | COCA-COLA. | COLOMBIA | OGILVY & MATHER COLOMBIA Bogotá |
| REVERSE DELIVERY | BANCO DE ALIMENTOS | BRAZIL | GREY BRAZIL São Paulo |
| G02 (Low Budget Campaign) | |||
| HOLY WATER | MINISTERIO DEL MEDIO AMBIENTE | COLOMBIA | SANCHO BBDO Bogotá |
Shortlist completo: Direct Lions Shortlist
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