Este miércoles, para Latinoamérica, la categoría Media en Cannes Lions 2016 otorgó premios a Perú (1 Bronce), Brasil (5 Bronces y 1 Oro), Guatemala (1 Plata), Puerto Rico (1 Bronce y 1 Plata), Costa Rica (1 Bronce y 2 Oros), República Dominicana (1 Plata y 1 Oro) y Argentina (3 Bronces). Por su parte, el Grand Prix se lo lleva Y&R NZ Auckland de Nueva Zelanda con «McWhooper» para Burger King: https://youtu.be/hxIMO9odu5A
| Title | Country | Agency | Prize |
| A01 (Food & Drinks ) | |||
| WHERE IS MY OTORONGO? | PERU | FCB MAYO Lima | Bronze Lion |
| FRONT PAGE PACK | BRAZIL | LEW’LARATBWA São Paulo | Bronze Lion |
| A02 (Fast Moving Consumer Goods ) | |||
| BREAKING NEWS | GUATEMALA | OGILVY GUATEMALA | Silver Lion |
| A10 (Commercial Public Services) | |||
| 38 YEARS LATER | PUERTO RICO | J. WALTER THOMPSON PUERTO RICO San Juan | Bronze Lion |
| A12 (Public Health & Safety) | |||
| CANCER UNCENSORED | COSTA RICA | McCANN SAN JOSE San Jose | Bronze Lion |
| A13 (Public Sector & Awareness Messages) | |||
| THE SECOND SCOREBOARD | COSTA RICA | J. WALTER THOMPSON COSTA RICA San José | Gold Lion |
| END THE SILENCE | DOMINICAN REPUBLIC | PAGÉS BBDO Santo Domingo | Gold Lion |
| A14 (Charities & Appeals) | |||
| SAVING HANDS | ARGENTINA | J. WALTER THOMPSON ARGENTINA Buenos Aires | Bronze Lion |
| B02 (Use of Audio Platforms) | |||
| SONGS OF VIOLENCE | BRAZIL | FCB BRASIL São Paulo | Gold Lion |
| B03 (Use of Print) | |||
| PEPITO | PUERTO RICO | McCANN San Juan / HAROLD JESSURUN San Juan | Silver Lion |
| B07 (Use of Events ) | |||
| END THE SILENCE | DOMINICAN REPUBLIC | PAGÉS BBDO Santo Domingo | Silver Lion |
| B08 (Use of Stunts ) | |||
| TESTIMONIES | ARGENTINA | WUNDERMAN BUENOS AIRES | Bronze Lion |
| C01 (Use of Digital Platforms) | |||
| DON’T LOOK AWAY | BRAZIL | AKQA São Paulo | Bronze Lion |
| C03 (Use of Social Platforms) | |||
| MANBOOBS | ARGENTINA | DAVID Buenos Aires | Bronze Lion |
| D01 (Use of Data) | |||
| SONGS OF VIOLENCE | BRAZIL | FCB BRASIL São Paulo | Bronze Lion |
| E01 (Use of Brand or Product Integration into a Programme or Platform) | |||
| THE SECOND SCOREBOARD | COSTA RICA | J. WALTER THOMPSON COSTA RICA San José | Gold Lion |
| #DONATEFORPRISCILA | BRAZIL | LEO BURNETT TAILOR MADE São Paulo | Bronze Lion |
| E03 (Use of Branded Content created for Digital or Social Media) | |||
| THE MINDCHANGER WORKOUT | BRAZIL | OGILVY BRASIL São Paulo | Bronze Lion |
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