La agencia David, Miami ha sumado dos oros más en los Clio Awadrds 2015, gracias a su campaña para Burger King ‘Proud Whopper’, mientras que McCann, Wieden + Kennedy Nueva York y R/GA han ganado un oro más en la categoría Integrated Campaign. ‘Proud Whopper’ ganó en dos categorías: Design e Innovative. Además, los Clio Awards también anunciaron dos «Hall of Fame», para «Mr. Wind» de INTER+-POL, Hamburgo y «Dance» de Saatchi & Saatchi, Landres.
Integrated Campaign
Oro
https://www.youtube.com/watch?v=PnDgZuGIhHs • Commonwealth//McCann, Detroit, «Technology & Stuff,» General Motors- Chevrolet (Integrated Campaign) • Wieden+Kennedy New York, New York, «RE2PECT,» Jordan Brand (Integrated Campaign) • R/GA, New York, «Love Has No Labels,» Ad Council (Integrated Campaign) • Grabarz & Partner / GGH Lowe, Hamburg, «Nazis against Nazis- Germany’s most involuntary charity walk,» ZDK Gesellschaft Demokratische Kultur gGmbH (Integrated Campaign) • Y&R Team Red Istanbul, Istanbul, «Between Us,» Vodafone (Integrated Campaign) Plata • Leo Burnett Chicago, Chicago, «Social Savvy Burglar,» Allstate (Integrated Campaign) • TBWA/Media Arts Lab, Los Angeles, «World Gallery,» Apple (Integrated Campaign) • Goodby, Silverstein & Partners, San Francisco, «Emily’s Oz,» Comcast (Integrated Campaign) • Marcel, Paris, «The Freshest Orange Juice Brand,» Intermarché (Integrated Campaign) • adamandeveDDB, London, «Monty’s Christmas,» John Lewis (Integrated Campaign) • BBDO New York, New York, «Twix Bites Integrated Campaign,» Mars Chocolate North America (Integrated Campaign) • Ogilvy & Mather Japan GK, Tokyo, «Lights,» ADOT.COM (Integrated Campaign) Bronce • The Cyranos//McCann, Barcelona, «Homeless fonts,» Arrels fundació (Integrated Campaign) • R/GA London + R/GA Los Angeles, London, «The Game Before the Game,» Beats By Dr. Dre (Integrated Campaign) • Grey Argentina, Buenos Aires, «The Salt You Can See,» Fundación Favaloro (Integrated Campaign) • Heat, San Francisco, «Madden NFL 15,» Madden NFL 15 (Integrated Campaign) • DDB Group Melbourne, Melbourne, «Radiant Return,» Radiant (Integrated Campaign) • Leo Burnett Melbourne, Southbank, «#MyFamilyCan,» SPC (Integrated Campaign) • Leo Burnett Beirut, Beirut, «Lebanon4Sale,» Anti-Corruption Project (Integrated Campaign) • Publicis London, London, «Spot 4 Sale,» Depaul UK (Integrated Campaign) • RKCR/Y&R, London, «Every Man Remembered,» Royal British Legion (Integrated Campaign) • Forsman & Bodenfors, Gothenburg, «805 Million Names,» World Food Programme (Integrated Campaign)
Design
Oro
https://www.youtube.com/watch?v=KLao1_JA2uE
• F/Nazca Saatchi & Saatchi, São Paulo, «SoundLab Box,» Leica (Direct Marketing) • David, Miami, «Proud Whopper,» Burger King (Packaging) • Ogilvy & Mather, London, «Sweden,» 28 Too Many (Posters)
Plata
• Saatchi & Saatchi Design Worldwide, Auckland, «Identity Design,» Atamira Dance Company (Corporate Identity) • Landor, Paris, «Branding,» FEDORA (Corporate Identity) • DM9DDB, São Paulo, «Tell My Story,» Amor Exigente (Direct Marketing) • IMPACT BBDO Dubai, Dubai, «The Tribal Rapport Field Guide,» Mercedes-Benz (Direct Marketing) • Kolle Rebbe GmbH, Hamburg, «The Weddinglope,» Rosenthal (Direct Marketing) • Johannes Leonardo, New York, «Original Superstar,» adidas Originals (Logo) • The Cyranos//McCann, Barcelona, «Homeless Fonts,» Arrels fundació (Other) • serviceplan, Munich, «BMW xWalk,» BMW Group (Other) • McCann Erickson Japan, Tokyo, «Tire Kimono,» Toyo Tire & Rubber Co Ltd. (Other) • Scholz & Friends, Berlin, «The Dumbbell Headphone Packaging,» Panasonic (Packaging) • Kolle Rebbe GmbH, Hamburg, «The Weddinglope,» Rosenthal (Packaging) • Marcel, Paris, «The Freshest Orange Juice Brand,» Intermarché (Point of Purchase) • Dentsu Inc., Tokyo, «Get Back, Tohoku.,» East Japan Railway Company (Posters) • F/Nazca Saatchi & Saatchi, São Paulo, «Celebrating 50 Years in Brazil – 1965 The Arrival,»Nissin – Ajinomoto (Posters)
Bronce
• Dentsu Inc., Tokyo, «Honda.Beautiful Engines.,» Honda Motor Co.,Ltd (Brochures) • iyamadesign inc., Tokyo, «MT Brand Book,» Masking tape (Brochures) • DesignStudio, London, «Airbnb Rebrand,» Airbnb (Corporate Identity) • lg2boutique, Montréal, «Item / Corporate Identity,» Item (Corporate Identity) • The Partners, London, «Silversea Cruises,» Silversea Cruises (Corporate Identity) • The Partners, London, «Tusk Conservation Awards,» Tusk Trust (Corporate Identity) • Jones Knowles Ritchie, New York, «Wheaties Redesign,» Wheaties (Corporate Identity) • Leo Burnett France, Saint-Denis, «The Cube,» Atlantic Group (Direct Marketing) • Young & Rubicam, Dubai, «10 Hot Stories,» Global Export Co. (Direct Marketing) • AKQA, Portland, «Your Year. Directed by Nike+,» Nike (Direct Marketing) • VML, Kansas City, «I’m Not No One,» Youth Ambassadors (Direct Marketing) • Kolle Rebbe GmbH, Hamburg, «LSTea. A Trip In The Cup,» Haelssen & Lyon (Other) • Lucky Iron Fish, Ontario, «The Lucky Iron Fish Project,» Lucky Iron Fish (Other) • Moroch, Dallas, «Fry Gloves,» McDonald’s (Other) • TBWAHAKUHODO, Tokyo, «True Wetsuits,» Quicksilver Japan (Other) • BBDO Pakistan, Lahore, «Not A Bug Splat,» Reprieve / Foundation for Fundamental Rights (Other) • ROSAPARK, Paris, «Sounds of the City,» Thalys Train Network (Other) • Bold, Stockholm, «Lilla Hjärtat,» Apotek Hjärtat (Packaging) • zünpartners, Chicago, «Kolossos Olive Oil,» Kolossos (Packaging) • Publicis Impetu, Montevideo, «Nike Free Box,» Nike (Packaging) • Wieden+Kennedy New York, New York, «Jeff Bridges Sleeping Tapes,» Squarespace (Packaging) • Kolle Rebbe GmbH, Hamburg, «Clean the Ocean,» The Deli Garage (Packaging) • Jones Knowles Ritchie, New York, «Wheaties Redesign,» Wheaties (Packaging) • Scholz & Friends, Berlin, «The Dumbbell Headphone Packaging,» Panasonic (Point of Purchase) • the community/la comunidad, Coconut Grove, «Never Stop Riding,» City of Buenos Aires (Posters) • McCann Worldgroup India, Mumbai, «Musical Instruments,» Dabur (Posters) • Y&R Malaysia, Kuala Lumpur, «Cut a Tree. Kill a Life – Tapir,» Malaysian Nature Society (Posters) • HEREZIE, Paris, «Long Lasting Sharpness,» MIYABI – ZWILLING J.A. HENCKELS (Posters) • Target, Minneapolis, «Target Global Brand Campaign,» Target (Posters)
Innovative
Oro
https://www.youtube.com/watch?v=pvcj9xptNOQ
• David, Miami, «Proud Whopper,» BURGER KING (Innovative) • The Martin Agency, Richmond, «Unskippable: Family,» GEICO (Innovative) • Google, Mountain View, «Cardboard,» Google (Innovative) • Grabarz & Partner / GGH Lowe, Hamburg, «Nazis against Nazis- Germany’s Most Involuntary Charity Walk,» ZDK Gesellschaft Demokratische Kultur gGmbH (Innovative)
Plata
• FCB Brasil, Sao Paulo, «NIVEA Doll,» BDF NIVEA BRASIL (Innovative) • AKQA, London & Shanghai, «House of Mamba,» Nike (Innovative) • Sid Lee, Montréal, «Sky Swatches,» Réno-Dépôt (Innovative) • Leo Burnett Argentina, Buenos Aires, «Samsung Safety-Truck,» Samsung (Innovative) • DigitasLBi, New York, «Taco Bell Blackout,» Taco Bell (Innovative) • R/GA, New York, «Love Has No Labels,» Ad Council (Innovative) • Sancho BBDO – OMD Colombia, Bogotá, «Radiometries,» Exito Group (Innovative) • BBDO Proximity Thailand, Bangkok, «The Message from the Lungs,» Thai Health Promotion Foundation (Innovative)
Bronce
• Leo Burnett Chicago, Chicago, «Social Savvy Burglar,» Allstate (Innovative) • BBDO Group Germany GmbH, Duesseldorf, «The Dancing Traffic Light,» Daimler AG, smart/MM (Innovative) • Grey Argentina, Buenos Aires, «The Salt You Can See,» Fundación Favaloro (Innovative) • BBDO Group Germany GmbH, Duesseldorf, «smart POP UP Billboards,» Mercedes-Benz Cars Vertrieb Deutschland (Innovative) • Leo Burnett México, México, «Intimate Words,» Procter & Gamble (Innovative) • GREY Germany GmbH, Duesseldorf, «The Berlin Wall of Sound,» SoundCloud (Innovative) • Memac Ogilvy, Dubai, «Handle on Hygiene,» Unliver (Innovative) • Colenso BBDO, Auckland, «Reduce Speed Dial,» Volkswagen (Innovative) • Publicis London, London, «Spot 4 Sale,» Depaul UK (Innovative) • Leo Burnett London, London, «Suffocation,» Karma Nirvana (Innovative) • CHI & Partners, London, «Learn the Hard Way Campaign,» The Prince’s Trust (Innovative)
Hall of Fame
Film
https://www.youtube.com/watch?v=Bl7xl3IiAqE
INTER+-POL, Hamburg, «Mr. Wind,» Epuron/German Ministry for the Environment
Out of Home winner
https://www.youtube.com/watch?v=VQ3d3KigPQM Saatchi & Saatchi, London, «Dance,» T-Mobile Información: Adweek
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