Mobile es la categoría de Cannes Lions que premia el trabajo creativo que vive en o se activa mediante un dispositivo móvil, aplicación o web móvil.

A continuación, todos los finalistas iberoamericanos de Mobile:

Activation By Location

“Dog Walker Fit Program”, De Publicis Brasil São Paulo Para Purina, De Nestlé Purina Pet Care Brasil

Wearable Technology

“Sports Homework”, De 4 Am Saatchi & Saatchi Guatemala Para Gatorade, De Gatoade

Innovative Technology For Mobile
“Hello Pizza”, De Fcb Brasil São Paulo Para English School, De Cna

Mobile Messaging
“Sos Sms”, De Grey Mèxico Mexico City Para Online Emergency Service, De Mexican Red Cross

Integrated Mobile Campaign
“Class Of Classics”, De Artplan Rio De Janeiro Para Classical Music Concerts, De Brazilian Symphony Orchestra

Response/Real-Time Activity
“Social Blood App”, De Publicitas/Saatchi & Saatchi Guayaquil Para Bank Of Blood, De Red Cross

Use Of Co-Creation & User Generated Content
“#Nofilter Campaign”, De Loducca São Paulo Para Institutional, De Waves For Water

Shortlist completo: Shortlist Mobile