Direct, la categoria que premia la comunicación diseñada para generar una respuesta directa por medio de la llamada a la acción, ha dado a conocer su shortlist de esta edición. A continuación, los finalistas latinos por categoria de Direct Lions 2015:

Dimensional Mailing

“Soundlab Box”, de F/Nazca Saatchi & Saatchi São Paulo, ara Leica Gallery São Paulo

Targeted Ambient Media: Small Scale

“The Salt You Can See”, De Grey Argentina Buenos Aires, Para Fundación Favaloro
“Message In A Bottle”, De Del Campo Saatchi & Saatchi Buenos Aires, Para Ab-Inbev
“Ach2o”, De Maruri Grey Guayaquil, Para Panasonic
“Nivea Doll”, De Fcb Brasil São Paulo, Para Bdf Nivea Brasil
“Meeting Murilo”, De MoodTbwa São Paulo, Para Kimberly-Clark
“Ticket Books”, De Africa São Paulo, Para L&Pm
“Proud Whopper”, de DAVID Miami para Burger King

Targeted Ambient Media: Large Scale

“Gone Businesses”, De Havas Worldwide Mexico Mexico City, Para Axa
“Sun Lifeguards”, De J. Walter Thompson Argentina Buenos Aires, Para Lalcec
“Blind Trip”, De Maruri Grey Guayaquil, Para Ministry Of Transportation And Tourism
“Security Moms”, De Ogilvy Brasil São Paulo, Para Sport Clube Do Recife
“The Rockstar Next Door”, De Leo Burnett Tailor Made São Paulo, Para Guitar Player

Direct Response Print Or Standard Outdoor (Incl.Inserts)

“The Beer Freeze Ad”, De Ogilvy Brasil São Paulo, Para Brasil Kirin
“Masp Losers Free Pass”, De Ddb Brasil São Paulo, Para Masp Museum

Use Of Dgital Marketing

“Skip Ad Festival”, De Publicis Brasil São Paulo, Para Sony Entertainment Television

Use Of Mobile Marketing

“Sos Sms”, De Grey Mèxico Mexico City, Para Mexican Red Cross
“Safety Wi-Fi”, De Leo Burnett Tailor Made São Paulo, Para Fiat
“Ttyl (Talk To You Later)”, De Maruri Grey Guayaquil, Para Chevrolet

Use Of New Technology In A Direct Marketing Campaign

“Print For Help”, De Fcb Brasil São Paulo, Para Hewlett-Packard Brasil

Response/Real-Time Activity

“The Tweeting Pothole”, De P4 Ogilvy&Mather Panama City, Para Medcom
“Skip Ad Festival”, De Publicis Brasil São Paulo, Para Sony Entertainment Television

Use Of Social Audience In A Direct Marketing Campaign

“First Days Out”, De Almapbbdo São Paulo, Para Mars
“The Tweeting Pothole”, De P4 Ogilvy&Mather Panama City, Para Medcom

Acquisitions

“Airplane Belly”, De Maruri Grey Guayaquil, Para Lan Airlines

Retention

“The Concert No One Was Waiting For”, De Fahrenheit Ddb Lima, Para Bbva
“Ttyl (Talk To You Later)”, De Maruri Grey Guayaquil, Para Chevrolet

Product Launch/Re-Launch

“Ach2o”, De Maruri Grey Guayaquil, Para Panasonic

Fast Moving Consumer Goods

“Nivea Doll”, De Fcb Brasil São Paulo, Para Bdf Nivea Brasil
“Liver Songs”, De Maruri Grey Guayaquil, Para Natures Garden
“Having A Good Memory Has Benefits”, De Maruri Grey Guayaquil, Para Natures Garden

Other Consumer Products (Including Durable Goods)

“Tuvalu”, De Grey Argentina Buenos Aires, Para Lg Electronics
“Ach2o”, De Maruri Grey Guayaquil, Para Panasonic
“$14,99 Extreme Makeover”, De Ogilvy Brasil São Paulo, Para Philips

Financial Products & Services

“Unforgettable Account”, De Fcb Mayo Lima, Para Banplus
“The Concert No One Was Waiting For”, De Fahrenheit Ddb Lima, Para Bbva
“Adventures Of Penny”, De Ddb Brasil São Paulo, Para Itaú Bank

Commercial Public Services, Incl. Healthcare & Medical

“The Salt You Can See”, De Grey Argentina Buenos Aires, Para Fundación Favaloro

Travel, Entertainment & Leisure

“Blind Trip”, De Maruri Grey Guayaquil, Para Ministry Of Transportation And Tourism

(Publications & Media

“The Tweeting Pothole”, De P4 Ogilvy&Mather Panama City, Para Medcom
“Skip Ad Festival”, De Publicis Brasil São Paulo, Para Sony Entertainment Television

Business Products & Services

“Ibm Bitcoin Rain”, De Ogilvy Brasil São Paulo, Para Ibm Brasil

Corporate Image & Communication

“The Art Of Waiting”, De Grey Brazil São Paulo, Para Reclame Aqui

Charities (incl. Fundraising, Donations & Appeals

“Aid to Cart”, de Sancho BBDO Bogotá para Exito Group

Public Health & Safety, Public Awareness Messages

“SOS SMS”, de Grey México para Mexican Red Cross

Integrated Campaign Led by Direct Marketing

“Anti-robbery course”, de Mccann Worldgroup Colombia para National Police
“Security Moms”, de Ogilvy Brasil para Sport Clube Do Recife

F02 (Art Direction/Design for Direct)

“Soundlab Box”, de F/Nazca Saatchi&Saathi para Leica Gallery São Paulo

Customer Journey

“Blind Trip”, de Maruri Grey Ecuadro para Ministry of Transportation and Touris

Shortlist Completo: Shortlist direct