Una de las fortalezas de VW es la creatividad en su comunicación hecha por DDB y premiada en Cannes Lions. 
Creatividad que muestra de manera emocional beneficios funcionales
DINNER
SOCCER
COLLAGE
|
CLIENT: |
VOLKSWAGEN |
|
PRODUCT: |
POLO GTI |
|
ENTRANT: |
DDB MEXICO MEXICO CITY, MEXICO |
|
|
|
|
TYPE OF ENTRY: |
MAGAZINE |
|
TYPE OF ENTRY: |
PRODUCT & SERVICE |
|
CATEGORY: |
CARS |
|
ENTRANT COMPANY : |
DDB MEXICO MEXICO CITY, MEXICO |
|
ADVERTISING AGENCY : |
DDB MEXICO MEXICO CITY, MEXICO |
|
PRODUCTION COMPANY : |
SHAKTIPROD MÉXICO CITY, MEXICO |
|
NAME |
COMPANY |
POSITION |
|
WALTER AREGGER |
DDB MÉXICO |
CHIEF CREATIVE OFFICER |
|
HERNÁN IBARRA |
DDB MÉXICO |
CHIEF CREATIVE OFFICER |
|
RAÚL PINEDA |
DDB MÉXICO |
CREATIVE DIRECTOR |
|
ANTONIO CUÉ |
DDB MÉXICO |
CREATIVE DIRECTOR |
|
ANTONIO CUÉ |
DDB MÉXICO |
ART DIRECTOR |
|
RAÚL PINEDA |
DDB MÉXICO |
COPYWRITER |
|
VIOLETA LÓPEZ |
DDB MÉXICO |
AGENCY PRODUCER |
|
MARCELO GENEL |
DDB MÉXICO |
AGENCY PRODUCER |
|
PAULINA ESPINOSA |
DDB MÉXICO |
ACCOUNT MANAGER |
|
JUAN PABLO CAMARGO |
DDB MÉXICO |
PLANNER |
|
PAUL BRAUNS |
SHAKTIPROD |
PHOTOGRAPHER |
|
JOANNA SCHATZ – ARELI ZETINA |
SHAKTIPROD |
PRODUCER |
|
LILIANA GUEVARA GUEVARA IVAN MEJÍA |
SHAKTIPROD |
POSTPRODUCER |
|
MANUEL GONZÁLEZ |
|
ILLUSTRATOR |
|
MATÍAS DEL CAMPO |
DDB MÉXICO |
ACCOUNT DIRECTOR |
DDB ganó plata para Terra con una creatividad muy interesante
SUBLIMINAL 1
SUBLIMINAL 2
SUBLIMINAL 3
|
CLIENT: |
TERRA |
|
PRODUCT: |
PARENTAL CONTROL |
|
ENTRANT: |
DDB MEXICO MEXICO CITY, MEXICO |
|
|
1 OF 3 CAMPAIGN |
|
TYPE OF ENTRY: |
MAGAZINE |
|
TYPE OF ENTRY: |
PRODUCT & SERVICE |
|
CATEGORY: |
COMMERCIAL PUBLIC SERVICES |
|
ENTRANT COMPANY : |
DDB MEXICO MEXICO CITY, MEXICO |
|
ADVERTISING AGENCY : |
DDB MEXICO MEXICO CITY, MEXICO |
|
NAME |
COMPANY |
POSITION |
|
WALTER AREGGER |
DDB MÉXICO |
CHIEF CREATIVE OFFICER |
|
HERNÁN IBARRA |
DDB MÉXICO |
CHIEF CREATIVE OFFICER |
|
FERNANDO QUIROZ |
DDB MÉXICO |
CREATIVE DIRECTOR |
|
AUBER ROMERO |
DDB MÉXICO |
CREATIVE DIRECTOR |
|
ARTURO GONZÁLEZ |
DDB MÉXICO |
ART DIRECTOR |
|
RICARDO AVILÉS |
DDB MÉXICO |
ART DIRECTOR |
|
ARTURO GONZÁLEZ |
DDB MÉXICO |
COPYWRITER |
|
RICARDO AVILÉS |
DDB MÉXICO |
COPYWRITER |
|
JOSÉ OCTAVIO GARCÍA |
DDB MÉXICO |
ACCOUNT SUPERVISOR |
|
MATÍAS DEL CAMPO |
DDB MÉXICO |
ACCOUNT DIRECTOR |
|
JUAN PABLO CAMARGO |
DDB MÉXICO |
PLANNER |
Fuente: www.cannesenmexico.com
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