EL festival de Cannes Lions ha decidido organizar una edición dedicada totalmente a la salud, bienestar y farmacia para premiar lo mejor de la creatividad publicitaria en estas áreas. Este evento se lleva a cabo hoy 13 y mañana 14.
“ “Mccann México se encuentra en el shortlist con 3 piezas en la categoría Pharma” ¡Mucha suerte!
| Client | JOHNSON & JOHNSON |
| Product | INVOKANA – DIABETES TREATMENT |
| Entrant | AMK HEALTHCARE MEXICO CITY, MEXICO |
| Section | Pharma A: Communications to Healthcare Professionals |
| Product Group | Pharma, Vaccines & Biotech |
| Media Channel | |
| Title | DONUT |
| Product/Service | INVOKANA – DIABETES TREATMENT |
| Entrant Company | AMK HEALTHCARE MEXICO CITY, MEXICO |
| Advertising Agency | AMK HEALTHCARE MEXICO CITY, MEXICO |
| Advertising Agency 2 | McCANN MEXICO CITY, MEXICO |
| Client | JOHNSON & JOHNSON |
| Product | INVOKANA – DIABETES TREATMENT |
| Entrant | AMK HEALTHCARE MEXICO CITY, MEXICO |
| Section | Pharma A: Communications to Healthcare Professionals |
| Product Group | Pharma, Vaccines & Biotech |
| Media Channel | |
| Title | PIE |
| Product/Service | INVOKANA – DIABETES TREATMENT |
| Entrant Company | AMK HEALTHCARE MEXICO CITY, MEXICO |
| Advertising Agency | AMK HEALTHCARE MEXICO CITY, MEXICO |
| Advertising Agency 2 | McCANN MEXICO CITY, MEXICO |
| Client | JOHNSON & JOHNSON |
| Product | INVOKANA – DIABETES TREATMENT |
| Entrant | AMK HEALTHCARE MEXICO CITY, MEXICO |
| Section | Pharma A: Communications to Healthcare Professionals |
| Product Group | Pharma, Vaccines & Biotech |
| Media Channel | Outdoor |
| Title | CUPCAKE |
| Product/Service | INVOKANA – DIABETES TREATMENT |
| Entrant Company | AMK HEALTHCARE MEXICO CITY, MEXICO |
| Advertising Agency | AMK HEALTHCARE MEXICO CITY, MEXICO |
| Advertising Agency 2 | McCANN MEXICO CITY, MEXICO |
| Client | JOHNSON & JOHNSON |
| Product | INVOKANA – DIABETES TREATMENT |
| Entrant | AMK HEALTHCARE MEXICO CITY, MEXICO |
| Section | Pharma A: Communications to Healthcare Professionals |
| Product Group | Pharma, Vaccines & Biotech |
| Media Channel | |
| Title | PIE |
| Product/Service | INVOKANA – DIABETES TREATMENT |
| Entrant Company | AMK HEALTHCARE MEXICO CITY, MEXICO |
| Advertising Agency | AMK HEALTHCARE MEXICO CITY, MEXICO |
| Advertising Agency 2 | McCANN MEXICO CITY, MEXICO |
Les compartimos el link con el shortlist de las categorías:
Tom Bedecarré, Brian Wong, Ami Dror, David J. Blumberg, Genevieve Bell, Kate Burns, Koichi Yamamoto, Oliver Palmer, Sune Kaae y Vic Lee.
Fuente: #CannesenMéxico
